Platter’s 2010 toasts 30th anniversary!

South Africa’s most used wine guide has celebrated its 30th anniversary with the launch of its 2010 edition.  To date 1,4 million copies of the wine guide have been sold, reports

 The Platter’s South African Wines 2010 edition evaluated 6 000 wines, and 41 of these were rated as 5-star, the highest number of top rated wines ever selected. This year the 5-star wines were selected for the first time by means of a blind tasting from a short-list of 105  top wines.

At the launch last week, the Winery of the Year Award went to Sadie Family Wines.   The winery’s Palladius 2008 won the Platter’s White Wine of the Year accolade.   Sadie Family Wines was one of the first estates to explore winemaking in the Swartland, and “continues to set the benchmark and to retain its status as a true Cape icon”, said editor Philip van Zyl.   Villiera Wines’ 2009 Chenin Blanc won the Superquaffer of the Year award.

The 2010 Platter’s lists 6 000 wines, and 800 wineries and brands, of which 50 are new ones, together with information on what to do, where to sleep and where to eat in the Winelands.   The focus is on 2010, and the events to be hosted by the wineries during the 2010 World Cup are listed in the wine directory.

As sustainability is the central challenge for the wine industry, Platter’s has launched an electronic version of its directory via Apple iPhone and iPod Touch, in conjunction with Wine-Oh!  Also, the company is up-grading its web presence, and will run courses for wine farmers on online wine marketing with e-business company Britefire and the University of Stellenbosch Business School.

The 2011 edition of Platter’s will focus on wine estates’ sustainability, it was announed at the launch.

Chris von Ulmenstein, Whale Cottage Portfolio:

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