Entries tagged with “WildWoods”.
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Wed 21 Mar 2012
I am not a cooking program type at all, and have never watched any MasterChef programme. Last night I watched the first episode of MasterChef SA, and loved every minute of it. While there were some irritations, the tension that built up over the hour-long reality programme, the pithy comments from the judges, and the heartfelt emotions with tears and joy reminded me of a mix of ‘Who wants to be a millionaire?’ and ‘Idols’.
Interesting at the outset was the PG13 warning about strong language for the programme, which was not evident in the first episode. From 4000 hopefuls starting off in Cape Town, Durban, and Johannesburg, fifty out of 120 aspirant amateur chefs received a MasterChef SA apron, to attend the MasterChef SA ‘boot camp’. The judges Pete Goffe-Wood, Bennie Masekwameng and Andrew Atkinson have a combined culinary history of more than 50 years, they said proudly, and individually have cooked for royalty, for Johannesburg’s rich and famous, and have judged and participated in local and international competitions. The difference between a good and a great chef is the burning desire to be the best, the participants were told. ’Just being good is not going to cut it’, the judges added. Judges are searching for culinary perfection, and told the participants to go if that is not what they will deliver. Participants were told that the judges would be evaluating them on passion, skill, and the perfect flavour. It was nice to see the multi-cultural and multi-gender mix of participants, even if the judges were all male, one of the first criticisms of the judges’ selection! The judges appeared stiff initially, almost relying on the judgement of one of the others to be brave enough to say a dish was excellent or really bad, but they grew in confidence throughout the programme, being more bold to go against the majority view of the other judges. The show was said on Twitter yesterday to have been R500000 over budget in its production.
Time-keeping was tough, each participant having thirty minutes to prepare their dish off-screen, and five minutes to plate it in front of the judges. Initially the contestant names were seen on the screen, with the name of the dish, but towards the end of the first episode, fewer names were mentioned or depicted. One could guess that if a profile of the aspirant chef was screened before he or she faced the judges, that the contestant would receive the MasterChef SA apron to get into the ‘bootcamp’.
Successful top 50 amateur chefs included Khayakazi Silingile, who prepared scallops and smoked salmon with an unusual rhubarb tart and orange juice, a colourful presentation. The judges praised her ‘magical combination’ of ingredients and described her dish as ‘clever’. Jade was a bundle of charm, energy, and confidence, and her chocolate tartlet with fresh berries and somewhat heat-melted cardamon ice cream won the judges’ approval, in that they said that she knows what she is talking about, that her dish was ‘magnificent’, and not ‘jaded’! Callie-Anne was lucky to achieve two Yes votes for her fillet of beef with a mushroom and zucchini ragout, and started crying when she realised that the judges were not all ecstatic about her creation. Sanjeev appeared over-confident, even singing for the judges, and his ‘lamb party’ curry dish was voted for by two of the judges. Bongumusa received an apron, as did Sarel Loots. Ilse Fourie received a very strong vote of confidence from all the judges for her tagliatelle and salmon steak with a citrus dressing, for its taste as well as presentation, the judges showering her with accolades: ‘presentation is superb’, ‘tasted absolutely awesome’, ‘brilliant’, ‘you can cook with passion’, and ‘I was mesmerised by it’. Lwazi’s crusted kingklip and Lungile’s duck burger and apple and plum sauce met the judges’ approval. Chef Pete loved Deena Naidoo’s butter chicken so much that he took the plate back to his seat to finish off the dish, describing it as ‘moreish’ and ‘creamy’. An unnamed contestant made a sour cherry frangipane tartlet and served it with his home-made ice cream. The judges could not stop eating it! An unnamed contestant made ‘pap en vleis’, and was praised for her South African dish of a lamb chop. Luxolo received a sympathy vote from Chef Bennie, rewarding the scullery worker with a Yes vote for the passion in preparing his ‘Fish House’ dish of fish, mussels, and prawns. He went down on his knees in tears when he received the vote to join the ‘bootcamp’. The judges appeared to drift away from their stated judging criteria in their evaluation of the dishes, not really providing any depth feedback about the dishes in culinary terms. Some of the recipes of the ‘bootcamp’ finalists are on the MasterChef SA website.
Wayde The Fudge Man from Johannesburg was less lucky, his pasta not having been cooked well enough, and was described by the judges as a ‘lump of goo’. A soup was described as a ‘bowl of emptiness’ by Chef Pete. The editors of the first episode were kind in showing very few of the dishes that did not make the grade, with the associated negative judges’ comments. Interesting is that a contestant posted a complaint on ‘Hello Peter’ about the auditions at Montecasino on 3 December, for his dish being evaluated by one judge only, and no feedback having been given to him at all for it not making the grade. Chef Pete said about himself with a laugh: “It turns out that I’m less empathetic than I thought I was”.
Ads for sponsors Woolworths, Robertsons, Nederburg, Southern Sun, and Hyundai ran throughout the program, the advertising breaks being used to build up the tension about whether a contestant would stay or go. Lacking credibility in its running in the programme was Chef Reuben Riffel’s endorsement of Robertsons Paste, many viewers feeling that he would or should not be using Robertson’s herbs and spices in his restaurants! Interesting is the pay-off line which Robertson’s was using in its ads during the programme, of ‘Masterclass’, nonsensical in that no contestant was seen to add any Robertson’s products during the show. The word means teaching a group of students, and is mainly used in a music context, and this is not what the programme is about, and therefore does not match the definition of the word. Interesting is that Robertson’s has appointed erstwhile chef Sonia Cabano as its ‘Social Media Manager’, she announced on Twitter a few days ago, and seems technically ill-equipped to deal with the demands of the position, asking for advice on running multi-accounts on Twitter, for example, and who has a reputation for causing trouble with other Tweeters. She is outspoken about herself (writing about her ‘drunk tweeting’ last week, for example) and others. One sensed the restraint with which she Tweeted when some Robertson’s Tweets were criticised!
Having visited a Woolworths branch in Sea Point yesterday afternoon, one would have thought that the retail outlet would have prominently advertised its participation in the programme and encouraged viewership via posters or flyers, but there was nothing at all to alert one to the programme or to Woolworths’ sponsorship of it. The company commissioned Platypus Productions to direct twenty TV commercials to highlight its role as the food sponsor of the show. Nederburg ran a few ads in the programme, but the setting of its transformed 1000 square meter Johan Graue Auction Hall venue was not visible to viewers. The wine estate has launched new wines in conjunction with Woolworths, to coincide with MasterChef SA, and has also just announced that it is starting a series of online Winemaster’s Classes, which will be broadcast on www.nederburg.co.za, and viewers can win Le Creuset cookery sets. Interesting is that Spar advertising was allowed in the programme - Chef Pete Tweeted last week that his column in Pick ‘n Pay’s Good Living magazine has been cancelled after many years, due to Woolworths’ involvement in MasterChef SA. Loreal was a non-food advertiser.
On Twitter the judges were criticised for not looking professional enough, in not wearing chef’s outfits, and looking rather formal with a tie (Chef Andrew), and jacket (Chef Pete). The judges seemed inconsistent in their evaluation on occasion, either raving about a contestant, or destroying them in their cruel feedback at times. Kenneth Goldstone’s pan-fried kingklip and tarragon and mushroom sauce was highly praised by Chef Andrew, rejected by Chef Bennie, and even though Chef Pete did not seem enthusiastic about the dish, he gave it a Yes. Not only the contestants were under pressure, but the judges too. They started shooting on 4 January, and it was a tough 10 week schedule, 12 hours a day, six days a week, necessitating that they move to Paarl for the duration of the shoot, Chef Pete told Eat Out. Interesting is the fuss that the publication made of Chef Pete yesterday,with an in-depth interview in a special newsletter to co-incide with the start of the MasterChef SA series. Last year the publication fired Chef Pete as one of its Top 10 Restaurant judges. Chef Pete said that the judges were ‘blown away by the calibre of the contestants’, given that all were amateurs. He predicted that the top five contestants will enter the culinary industry. Chef Pete expressed his hope that MasterChef SA will be followed up by a second series.
POSTSCRIPT 21/3: A Kfm 94,5 presenter poorly read an ‘advertorial’ style ad about Chef and Judge Pete Goffe-Wood this afternoon on behalf of M-Net for MasterChef SA, with very out-of-date CV information - e.g. that he is the ‘author’ of the ‘newly launched book ‘Blues - Essence of Cape Town’ (the Blues staff say the book was launched about 5 - 7 years ago), that he is ‘currently involved in developing 95 Keerom Street for Rhodes House’ (the latter building was pulled down years ago, and the restaurant opened years ago), and that he owns Wildwoods (he closed down the Hout Bay restaurant almost a year ago)! On his Kitchen Cowboys website he advertises his next Kitchen Cowboys course as starting on 23 August 2011! The radio announcer called him ‘Pete Goffe’, all in all a very poor reflection on M-Net and MasterChef SA, and its judge Pete Goffe-Wood for his very out of date CV information!
POSTSCRIPT 21/3: One wonders why the M-Net publicity department is depicting the three MasterChef SA judges in silly photographs, as the one in this blogpost, as well as the ones in the Sunday Times last weekend, based on the Three Monkeys, using pumpkins to cover their ears, eyes, and mouth, and Chef Pete wearing a pumpkin as a hat! MasterChef SA is a very serious program for its contestants, and one would hope that the chef judges thought so too. The pohotographs do not do the judges nor the program justice!
POSTSCRIPT 23/3: Sarel Loots Tweeted today that he did make the top 50 ‘bootcamp’ - our apologies for misinterpreting the judges’ sentiments, and we have made the correction.
POSTSCRIPT 23/3: It was just a matter of time before we (unintentionally) irritated Robertsons’ Social Media Manager Sonia Cabano enough with our questions relating to Robertsons’ ‘Masterclass’ advertising positioning in its MasterChef SA TV commercials that she blocked our Twitter account today, unprofessional behaviour on behalf of a client. One wonders what she is signalling through this action, in wanting to hide something about her client! Being in defensive mode, she has Tweeted in particularly poor English today, using literal translations of Afrikaans words in the wrong context.
MasterChef SA, M-Net, Tuesdays, 19h30 - 20h30. www.masterchefsa.dstv.com Twitter: @MasterChefSA
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage
Sun 8 Jan 2012
Instead of being delighted to have been selected as the judges for Masterchef SA in Johannesburg earlier this week, they looked utterly miserable in the photograph which M-Net posted on Facebook for the 18-programme series, which starts on M-Net on 20 March at 19h30, leading to immediate criticism.
Not only were the judges criticised for looking so glum, and for M-Net choosing such an inappropriate photograph, but the Facebook page also highlighted that all three judges are male, clearly not to their liking! I would like to add the criticism that only Chef Pete Goffe-Wood is from Cape Town, the gourmet centre of South Africa, while Chefs Andrew Atkinson and Benny Masekwameng are from Johannesburg. Good news is that Sam Linsell, a Cape Town (female) food stylist and blogger, has been appointed as food stylist for Masterchef SA, according to her Tweets, but her appointment has not been publicly announced by M-Net.
Masterchef is an international reality cooking competition for amateurs, and has been run in 33 countries. More than 10000 entries were received locally, and in December auditions were held in Cape Town, Durban and Johannesburg, using judges from the SA Chefs’ Association. Later this month a shortlist of amateur cooks will appear before the judges, and the finalists will be selected. Cape Town’s reputation as ‘foodie capital’ was evident in the very high quality of dishes which the contestants prepared and in their impressive knowledge about food. Durban contestants were said to have been the most creative. The stakes are incredibly high, with prizes to the value of R8 million being the highest payout of any reality television program in this country. Robertson’s is offering R250000 in cash; the winner will receive a Hyundai Elantra; a 7-day culinary experience in Italy is sponsored by Woolworths; Nederburg will offer a food and wine pairing course, cellarmaster Razvan Macici will do a one-on-one master class with the winner, and the winner receives a year’s supply of Nederburg Winemasters Reserve wine; and the crowning chef’s hat will be the running of MondoVino restaurant for a year, taking over Chef Bennie’s job.
Chef Pete Goffe-Wood is a colourful outspoken character, who was an Eat Out Top 10 Restaurant judge for a number of years, until the judging panel was thrown out by Eat Out editor Abigail Donnelly last year. He is a judge of the San Pellegrino World ’s 50 Best Restaurants, still judges the Eat In Produce Awards, is the owner of the Kitchen Cowboys Cookery School for men, has owned Wildwoods restaurant in Hout Bay and the restaurant at Nitida, and has been a consultant chef to SALT restaurant at the Ambassador Hotel and to Blues. He has been a food editor of GQ. Bennie Masekwameng is the Executive Chef of MondoVino restaurant at Montecasino, while Andrew Atkinson is the Chef at Piccolo Mondo, and is a Director of the South African Chefs’ Association. Andrew has owned a catering company, cooking for VIP’s, and presented a series of 32 cooking programs on SABC 2 during the World Cup last year. The Facebook writer for Masterchef SA has written that the judges were concentrating on their briefing, to explain their stern look in the photograph!
The judges have said that they are looking for passion, planning, personality, and experimentation, in selecting South Africa’s top amateur Master Chef. There is no doubt that Masterchef SA will become the most talked about TV programme on Social Media from March onwards, if the reaction last year to Masterchef Australia is anything to go by. Masterchef USA starts airing on M-Net on 16 January at 6 pm, with judges Gordon Ramsay, Joe Bastianich, and Graham Elliot.
POSTSCRIPT 8/1: It would appear that top local chefs will be invited to judge individual sessions. As soon as their names have been confirmed, we will add them to this blogpost.
POSTSCRIPT 8/1: Interestingly, the link to this blogpost, which we added to the Masterchef SA Facebook page this morning, has been removed.
POSTSCRIPT 30/1: The Cape Town leg of Masterchef South Africa commenced at Nederburg today. The venue has not been officially announced by M-Net, but was mentioned by Nederburg Tasting Room staff a week ago. From Tweets this morning, judge Pete Goffe-Wood and stylist Sam Linsell will be spending the following six weeks at their Masterchef South Africa shoot location.
POSTSCRIPT 6/2: An official media release received from Nederburg’s media agency today has confirmed that the Masterchefs SA series is being shot at the wine estate, being its wine sponsor too. ”This could well be the loveliest venue ever chosen for a MasterChef series anywhere in the world’, says Anne Davis, M-Net’s senior commissioning editor of the series. ”We wanted to shoot in the Winelands because Cape vineyards are immediately recognisable to local and international viewers as distinctly South African. The Western Cape is also the culinary capital of South Africa and has great access to fresh produce”. Nederburg revamped its 1000 square meter Johan Graue Auction Hall to become a 20-station MasterChef kitchen with state-of-the-art appliances and utensils, in which the 18-series programmes will be filmed.
POSTSCRIPT 7/2: Sam Linsell, stylist for MasterChef SA, although never formally announced as such by M-Net, parted ways after a week of shooting, announcing her departure as follows on Twitter on 5 February: “It was love at first sight, a whirlwind relationship but with little in common, Masterchef and I have parted ways. Disappointed & relieved”.
POSTSCRIPT 14/3: Chef Vannie Padayachee, now living in Franschhoek again, was involved with MasterChef SA for the past 5 weeks, testing the recipes of the participants, she told me today. She has signed a confidentiality contract with M-Net, and will share her MasterChef SA experience with us once the programme series starts airing.
POSTSCRIPT 14/3: On Twitter today we saw that a new MasterChef SA recipe book will be published by Human & Rosseau in October.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage
Sat 31 Dec 2011
2011: what a year it’s been for the world, South Africa, and Whale Cottage - unpredictable, up and down, and a year in which one had to rethink every way in which one has run one’s business and life. Most would say that it’s been one of the worst years ever! But despite the tough times, there has been a lot to be grateful for as well. I have summarised some of the high and low lights of the year:
1. The knock which tourism took, especially from May - August, in being one of the worst winters ever experienced, had an effect on all sectors of the economy. Restaurants frantically offered specials to gain cashflow, guest houses went back to dropping rates as they do in winter, and few took rate increases in summer, unlike their hotel colleagues, who suffered poor occupancy too. More hotels and restaurants closed down than ever seen before. The recession in the UK hit South African tourism and wine sales badly, previously our major source market. From 50 % of our business in the summer months in Camps Bay, the UK business will be no more than 5 % this summer. High airfares and the crippling UK airport taxes have not helped. The tourism situation was so bad that we wrote an Open Letter to national Minister of Tourism Marthinus van Schalkwyk, as Cape Town Tourism and Cape Town Routes Unlimited were not aware of how bad things were in the Cape, and therefore did nothing to market the region and to help the tourism industry. Cape Town Tourism spent all its energy on Twitter, not yet the medium of communication of our average tourist, and on wasteful promotions, and therefore we did not renew our 20 year membership. The welcome increase in German tourists has not made up this shortfall, but we have been delighted to welcome many more South African guests. The World Cup has become a swearword, the reality of its lack of a tourism benefit becoming clear. A blessing from Santa has been a much improved festive season, with no snow-bound tourists or strong south-easter wind, as happened last year.
2. Events are hugely beneficial for business, and the Argus Cycle Tour, J&B Met, and Cape Town International Jazz Festival attracted out of town guests. The U2 and Coldplay concerts helped fill beds and delighted Cape Town audiences. A fantastic outcome of Coldplay’s performance is that the music video for ‘Paradise’ was filmed in our city, the Boland and the Karoo - no better part of the world could have been chosen for this song!
3. Cape Town has had an exceptional year, the darling of the world, winning the World Design Capital 2014 bid, Table Mountain being named one of New7Wonders of Nature (amid some controversy and as yet subject to verification), named top destination in TripAdvisor Travellers’ Choice Destination (for what it was worth!), and featuring strongly in the new James Bond book ‘Carte Blanche’. Our city hotels, especially the Cape Grace and Steenberg Hotel, featured on international top hotel lists. Good news was the sale of the V&A Waterfront to a local company, which is investing in the upgrade of and addition to the country’s most popular tourist destination.
4. Despite the doom and gloom, there were more restaurant openings, and chef and restaurant staff changes this year than in many years: The Pot Luck Club, Hemelhuijs, Dash, Casparus, Dear Me Foodworld, The Franschhoek Kitchen, Il Cappero, Café Benedict, The Kitchen at Maison, Sotano by Caveau, Knife, De Oude Bank Bakkerij, Ryan’s Kitchen, Caffe Milano, Mozzarella Bar, Cassis Salon de Thé, Power & the Glory, Haas Coffee, Johan’s @ Longridge, Skinny Legs & All, KOS Coffee & Cuisine, Café Dijon @ Zorgvliet, Le Coq, Act and Play Bar at the Baxter, Sunbird Bistro, Societi Brasserie, Jason’s, Bird Café with new owners, Maria’s after a long renovation closure, Toro Wine & Aperitif Bar, Valora, Café Le Chocolatier, Haute Cabriere Cellar Restaurant after a renovation and chef change, Art’s Café, Spice Route, Mitico, Knead on Kloof, Chez Chez, La Bella, 5 Rooms, Terbodore Coffee Bar, Wale Rose Lifestyle, The Black Pearl, Bistro on Rose, Slainte, Babel Tea House, Rhapsody’s, Café Extrablatt, Harvest, McDonalds in the V&A, The Mussel Bar, The Franschhoek Food Emporium, Makaron, F.east, Bean There Fair Trade, Sabrina’s, Harbour House in the V&A, MCC Franschhoek, Clarke Bar & Dining Room, Roberto’s, French Toast, Saboroso, Mezepoli, Rocca in the Cape Quarter, and Roca in Franschhoek opening their doors, and new suppliers Frankie Fenner Meat Merchants and The Creamery opening too.
5. Sadly, the recession was noticeable as it hit restaurants, and it was some of the newer restaurants that were badly hit, including What’s On Eatery, The Olive Shack, Bella Lucia, Blonde, Jardine, Caveau at the Mill, Nando’s in Camps Bay, The Sandbar, The Bistro, Restaurant Christophe, Doppio Zero in Green Point and Clarement, shu, Oiishi Delicious Caffe, Hermanos, The Kitchen Bar, Wildwoods, The Green Dolphin, De Huguenot restaurant, Wildflour, Depasco, Kuzina, and 221 Waterfront.
6. The eating highlight of the year was the tribute dinner to the closing of El Bulli, one of the world’s best restaurants, by Tokara, Chef Richard Carstens excelling in serving a 13-course meal to a packed restaurant on 30 July, earning him and his team a standing ovation. This meal alone should have made Chef Richard South Africa’s top chef in the Eat Out Top 10 Restaurant Awards, but sole judge Abigail Donnelly proved that she was incapable of handling this new role and responsibility, not only in excluding Chef Richard from her Top 10 list, but also in awarding the new Boschendal Style Award to her client Makaron.
7. Franschhoek evolved as THE wine region, Boekenhoutskloof being recognised as South Africa’s top winery by the Platter Guide, and La Motte the top wine estate in South Africa by the Great Wine Capitals Global Network. In the latter competition, Tokara was selected as top wine estate restaurant in the country. The sale of the Franschhoek Graham Beck farm was announced, and the operation closes mid-year in 2012. The winemaking will take place at Steenberg and at Graham Beck in Robertson, while a Graham Beck tasting bar Gorgeous will open at Steenberg in February.
8. Hermanus was in the tourism marketing spotlight, when miraculously both the committee of the Hermanus Tourism Bureau resigned, and the Cape Whale Coast Destination Marketing Organisation was disbanded by the Overstrand Mayor. We had written about the self-interest which had been served by the previous leaders of these two bodies in ‘Lermanus’! A welcome product for Hermanus is the recently created Hermanus Wine Route, marketing of which will be in the capable hands of Carolyn Martin of Creation.
9. The Consumer Protection Act was introduced in April, and has shown benefits in product deficiencies and returns. Little effect has been seen for the tourism industry. The Tourism Grading Council of South Africa tried to change its accommodation assessment standards, which caused a huge outcry. Despite changing back to what they had before, many accommodation establishments lost faith in the organisation, and have not renewed their accreditation.
10. The wedding of Prince Albert II and Princess Charlène in July put South Africa in the world spotlight, not only due to the televised broadcast of the wedding, but also as they celebrated their wedding with a second reception, at The Oyster Box in Umhlanga, now the country’s best known hotel.
11. This year proved that the ’social’ in Social Media is a misnomer in many respects, but it is the marketing platform which cannot be excluded. We celebrated the 10th anniversary of our WhaleTales newsletter, the 3rd year of blogging, and our 1000 th blogpost this year. We are grateful to our Facebook friends and likers, Twitter followers, and blog and newsletter readers for their support.
It is hard to predict 2012, and we will go with the flow. 2011 has made us tougher and even more thick-skinned, we have learnt to change with changed tourism times. We look forward to a stable world economy, politics, as well as weather in 2012!
POSTSCRIPT 2/1: The most read posts on our blog in 2011 were the restaurant winter specials, the Festive Season packages, the marriage of Prince Albert and Princess Charléne, the review of Casparus, the restaurant summer specials, the review of Gaaitjie in Paternoster, the death in Cape Town of the President of Ferrero Rocher, the listing of restaurant openings and closures, the Consumer Protection Act, and Table Mountain making the New7Wonders of Nature.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage
Wed 27 Apr 2011
The results from the second measurement of the Tourism Business Council of South Africa’s/FNB’s new Tourism Business Index shows a dramatic fall in confidence amongst business leaders in the tourism and travel sector for the first three months of 2011, reports Business Day.
From a measurement of 89 % for the last quarter of 2010, the Index has dropped by a massive 10 percentage points to 79 %. An Index of 100 % reflects normality, and any score above it would reflect a positive tourism scenario. Particularly hard hit within the tourism industry is the Accommodation sector, the Index shows, reflecting not only oversupply but also poor demand. The Index is an indication of the current and likely future performance of businesses in the travel and tourism sector.
The Tourism Business Index is a sad reflection of the state of affairs in tourism and hospitality, given the hosting of the world’s largest sporting event in our country less than a year ago, the World Cup having promised business for years to come. The reality is that the world is still suffering the recession, and South Africa seems worse hit by it this year compared to any of the recession years since 2008. The strong Rand and the ailing UK economy have been serious knocks to our tourism industry.
The current Easter weekend and extended holiday period due to a number of public holidays has been a welcome boost for the tourism industry, yet accommodation establishments have not been as fully booked as one would have expected for the 11-day stretch, demonstrating that times are tough for locals too.
The restaurant industry is showing early signs of hardship, ahead of the dreaded winter start next week, with restaurants closing down. The latest restaurant to close is Hout Bay-based Wildwoods, owned by Pete Goffe-Wood, a chef who has operated for many years, and who has been an Eat Out Top 10 Restaurant judge for a number of years - he of all chefs should have been able to keep a restaurant going and make his restaurant a success. So too Mezzaluna, Jardine, the Green Dolphin (which has been trading in the V&A Waterfront for more than 20 years), Blonde, Cheyne, and Liquorice and Lime on St George’s Mall have closed in the past few months. In less than a year, about fifty restaurants have opened in Cape Town and the Winelands, and about 25 have closed their doors. One of Cape Town’s oldest hotels, the Alphen Hotel, also recently closed its doors. Restaurants are fighting back, and are offering specials, not just in winter, but many have done so throughout the past summer, the first time that the restaurant industry has done so.
With no special events lying ahead for winter in Cape Town, and only the Franschhoek events in May (Franschhoek Literary Festival), June (Cook Franschhoek), and July (Bastille), a long dreary winter is certain to lie ahead. However, the report states that an Index score of 94 % is expected for the second quarter of 2011. It is hoped that SA Tourism’s investment in a marketing campaign to encourage locals to travel in their own country will pay off, in stimulating domestic tourism, to improve matters not just for the tourism industry, but for the economy in general too, given the knock-on effect of tourism. Tourism Minister Marthinus van Schalkwyk said recently that 79 % of all tourists travelling in the country are South Africans.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage
Wed 24 Nov 2010
I have only recently become aware of the (South African Sustainable Seafood Initiative (SASSI) and its good work in trying to retain and enhance endangered fish and shellfish species, through a consumer awareness campaign which helps fish shoppers and restaurant patrons to identify which of the fishes they eat are green, orange or red, depending on their degree of endangeredness. Last week I spent a most interesting day with the Marine Stewardship Council (MSC), an international organisation that encourages seafood sustainability by conducting audits of seafood products, from the catch until it appears in the supermarket or on the restaurant table. Each of these steps is audited, which results in being awarded the MSC’s ecolabel, guaranteeing fishlovers that the fish they are eating is sustainable in its availability, as well as its fishing method, its processing, and transport to and use in restaurants as well as sales in supermarkets.
The Mission statement of the MSC is as follows:”to use our ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis”.
The South African branch of the MSC, with the pay-off line “The best environmental choice in seafood”, hosted the workshop, which was held at Giggling Gourmet Jenny Morris’ Cooks’ Playground in De Waterkant last week. The MSC “is a global non-profit organisation promoting solutions to the problem of overfishing”. Its blue ecolabel is an environmental standard reflecting “the world’s leading sustainability certification for wild-caught fish”. Consumers are encouraged to choose MSC ecolabel fish products when shopping, to help in reversing the decline in fish stocks. In South Africa brands such as I&J and Sea Harvest carry the MSC ecolabel.
Restaurants have been slow in coming on board the sustainability boat, and we are only aware of WildWoods in Hout Bay and Blowfish in Blouberg that actively promote SASSI on their menus, particularly the latter. Those restaurants buying their fish from MSC certified fish suppliers are encouraged to display the MSC ecolabel on their menus. This will require an annual audit by independent auditors. At the workshop the Shoreline CafÃ© at the Two Oceans Aquarium won a free MSC sustainable seafood audit. The work of the MSC internationally has already changed the habits of a leading chef such as Jamie Oliver, who only selects sustainable fish from the MSC website for his dishes now. Raymond Blanc, Chef Patron at Le Manoir aux Quat Saisons in the UK, says about MSC: “I passionately believe that it is up to each of us, be it consumer or chef, to make a responsible choice. By supporting MSC, I am ensuring that as a chef, I am helping to ensure fish stocks will be replenished for generations to come. I also hope that many more chefs will join this worthy cause”.
Internationally, the following companies have become involved in the MSC seafood sustainability programme: Walmart and Asda (pledged to be 100% certified for fresh and frozen fish by next year); Carrefour; the Dutch Retail Association, representing 99% of retailers in Holland, has committed to 99% of wild seafood sold will be MSC certified by next year; Sainsbury’s; Marks and Spencer; Aldi; Dansk; Compass; Sodexo UK; Iglo; Bird’s Eye, John West; KLM; and many more.
Internationally 5500 product lines from 1100 companies carry the MSC ecolabel, in 66 countries, at an estimated retail value of $1,5 billion. In July 92 fisheries around the world were MSC-standard certified, representing 4 million metric tons of fish, with another 120 fisheries undergoing assessment, representing a further 3 million metric tons.
The MSC certification programme has helped SASSI in its work, according to Dr Samantha Petersen of SASSI: “The MSC certification provided a platform and an incentive for us to work together. Prior to that, the industry was more suspicious of us. Once MSC status was on the cards, it gave us a common goal and opened up a dialogue that was not there before.”
After some demonstrations by Jenny, the workshop participants grouped into teams, and I was lucky to be paired with Ingrid Gold from Caxton Magazines and Eat Out reviewer Greg Landman. Greg is clearly a creative cook, especially when I saw him add honey to the hake he prepared for our team! It was delicious, and it was a good way to get involvement by the participants. Jenny’s team had prepared the most amazing seafood and salad buffet, with salmon and mussels, and we were spoilt with the wonderful looking display and tasty food. I loved Jenny’s paper thin crispy fried butternut slices. Then followed the most delicious seared tuna, as well as a dessert.
What made the lunch really special was the mix of persons at our table. Martin Purves, the Southern Africa Programme Manager for the MSC; Odette Herbert, a photographer and blogger; chefs from Bodega at Dornier wine estate, the Arabella at Kleinmond and the Shoreline CafÃ© at the Two Oceans Aquarium; and Ingrid and Greg.
Marine Stewardship Council. www.msc.org Tel (021) 551-0620. The MSC also has offices in the UK (its head office), as well as in Japan, Australia, and the USA.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage