Whale Cottage Portfolio Blog

The Sweet Service Award goes to Artscape for hosting the Youth Music Festival in the Artscape Theatre last Saturday, providing a platform for twelve talented musicians to perform with the Cape Philharmonic Orchestra.  The concert celebrated exceptional musical talent in the Western Cape, musicians ranging in age from 10 years (violinist Nicholas Bosman) to 25 years (soprano Hlengiwe Mkhwanazi).   All were beautifully dressed, especially the young girls, wearing lovely silk dresses.  Pianist Lourens Fick brought the house down with his Liszt performance.

The Sour Service Award goes to Col’Cacchio Foreshore, in the Spearhead building in Cape Town.  A first visit to this branch, after supporting the Franschhoek and Camps Bay branches in the past, was really bad, with a cheeky waitress Neena, and a non-effective manager Patrick.   It seemed obvious that there is no management hand in this outlet after hours, and that Neena had not been taught how to speak to customers.  She did not bring the company’s newspaper with the bill, nor the Lindt chocolate advertised in the bill holder, and had a silly excuse for forgetting these.  The massive footballs hanging from the ceiling look very dated, one month after the end of the World Cup.  Having to pay to park in an empty parking lot to eat at the restaurant in the evening was a further irritation, the cost of which should be borne by the restaurant.

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com. Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.

Sante means health in Italian.  While it may be built in the Tuscan style, Sante is anything but healthy, and has a long way to go to reach the level it once had when it opened six or so years ago.   It is badly maintained and managed, and should not have opened so early, a mere two months ago, before achieving its 5-star grading it once had.

Let me start at the beginning.  Sante was the dream of Eduard du Plessis and his then partner in a design agency KSDP Pentagraph.  They sold their agency to the largest London-based design agency, and it was the money they made that led to the development of the “160 hectare working wine estate”, consisting of a 10-bedroom Manor House, 39 Spa Suites (different buildings with suites in each), and privately-owned homes, which were to be rented out to give the owners rental income.  Southern Sun was awarded the contract to run the hotel at that time, and it was professionally run, and its Walter Battiss collection, the private property of Du Plessis, lent it class and modernity.  It had an outstanding Spa, which Conde Nast voted as one of the Top 3 in the world in 2006.

Du Plessis and his partners sold Sante to Fidentia, whose Arthur Brown is facing fraud charges.  When he was arrested, the Hotel was closed down, as there was no money for its upkeep.  In the past two years numerous rumours circulated as to hotel groups buying the property, said to be valued at around R 300 - R 400 million.   I had stayed at Sante in both the Southern Sun and the Fidentia eras, the former a good, the latter a bad, experience.

In May this year, after a two year silence, the first media reports announced the re-opening of the Hotel and Spa on 1 June, it having been leased by Carlos Vilela from the liquidators for a 10 year period, with the option to buy it during this period, according to a media report.  It was a Cape Times feature on Sante, as well as a glowing review in the August edition of The Franschhoek Month, that made me pick up the phone and make a booking.   I wanted to stay after the Women’s Day long weekend, thinking the hotel would be full over the weekend, but the reverse was true.  A large contingent of police persons was to take over the hotel for a conference this week, and therefore I chose to spoil myself for the weekend. (After my stay, a staff member confirmed that the police party had cancelled).

I did the reservation with Ilse Bock, who quoted R 1500 per room, but R1000 for single occupancy.  She nagged me to book, but I received nothing from her.  In frustration I spoke to Janet Samuel, the Deputy GM, who had an attitude which should have served as a warning.   She told me that the server was down, which was not allowing e-mails to go through. They resorted to faxing the reservation details and credit card authorisation form (plus a string of most off-putting terms and conditions), barely legible because the type size was so small.   Lo and behold, a second warning I should have heeded, was that the rate was confirmed as R 1500, but Ilse quickly changed it, saying she had quoted me an incorrect rate but that she would honour it.

I asked Ilse what star grading the hotel has, and Ilse could not answer initially, but then said 5-stars.   She sounded so hesitant about this, that I asked her to ask the General Manager to call me.  Despite the GM Kristien De Kinder being off-duty, she did call, and confirmed that they are not 5-star graded yet.  She told me that she would not accept a lesser grading, and that they are working on achieving the 5-star requirements.  In the same breath, without asking her, she shared with me how difficult it is to manage staff, and told me that she had “fired” (her words) 20 staff in the previous week.  This should have been the strongest warning of all, but I was optimistic that the staff remaining would be efficient in running the Hotel and Spa.

I was chased by Spa Manager Anja Liebenberg to make the Spa bookings, as she said they book up very quickly, especially over weekends.  I understood later why she was pressurising me to book, as she was off for the first two days of my stay, and wanted to make the bookings personally, on request of her GM.  Second, I discovered that they have many treament rooms but only six therapists, which means that they cannot take many clients.  I checked with Anja whether I would be eligible for the 25 % Spa treatment discount, which Ilse had sent with all the documentation (8 pages of Spa prices alone) - she was shocked, saying it was only 10 % off, but if I had been sent this offer (an opening special for June), she would honour it!

The dreadful dirt-road to the hotel, off the R45 from Klapmuts to Franschhoek, is still as bad as ever, and no grader has been sent there recently to scrape the road.   When I came to what I thought were the gates of the estate, there was no branding for the Hotel - just a brown tourism sign and the name of a farm on the walls.  It took the security person five minutes to get up to move the cones, without checking who I was from the board he had in his hand - a worrying introduction to the hotel security!  I was greeted by name by receptionist Michelle, and I asked her how she knew who I was - it transpired that I was the only guest staying in the hotel on the first night.   I was assisted with my luggage, had a room with a view onto the Paarl mountains and a dam, and on the surface nothing had changed, the original furniture still being in place.  Towels are new.   Michelle sweetly helped me get the internet going, always a concern, and it worked perfectly.  I asked her which TV channels they have, and she told me 11!   She could not tell me which they were, and they were not in the room book (they are SABC 1,2, 3, e-tv, M-Net, two SuperSport channels, Movie Magic1 and CNN).  After dinner I discovered that SABC3, which had the only decent movie, had no volume, and it took 45 minutes for the staff on duty to fix this.

Much later that evening I discovered that there were no drinks in the room bar fridge, the bath towels were not bath sheets, which one would expect for a 5 star-to-be hotel.  There were no spare rolls of toilet paper.  The glass shelf in the shower tilts, so the products tend to slide off it when it gets wet.  I froze that evening, discovering that there was only a thin artificial duvet on the bed, and no blankets in the cupboards - I was told that the CEO does not want to allow down duvet inners (a cost issue?) .   I could not get the underfloor heating to work, even though the setting was at 30 C.  In the end I had to switch on the airconditioner, to be able to sleep.  I had to call Reception to check how to switch off all the room lights, in a central control panel hidden behind the bedside table, but too far from the bed to switch them off!

The next morning I rushed to breakfast to meet the 11h00 deadline (not how I like to spend my precious time off). I stepped into the Breakfast Room, only to find the tables laid but no buffet table laid out at all!  I was told by the waitress that they don’t do it when they have so few guests.   The Restaurant Manager Sofia reiterated this, and I told her that I did not find this acceptable, and she laid out a tiny set of bowls with cereals, fruit and yoghurt, on the corner of the buffet table furthest away from me.   There was miscommunication between the waitress and Sofia, as I had ordered two slices of toast with my eggs, and the waitress only brought one slice.  I was told that I had only ordered one slice, and therefore I did not receive another!  I had to beg for a second slice.   I had to ask Sofia to not serve me any further food, as she smelt so strongly of smoking when she brought the eggs.  Kristien the GM came to chat and asked if all was in order, but when I told her of my experiences since my arrival, she looked at me as if it was completely normal that I should have experienced all these problems.  She seemed particularly sensitive about my reaction to their restaurant winelist (see my review tomorrow of Sommelier Restaurant), which she had received from her staff.   I must commend her presence at the hotel on each weekend day - a first for a GM in any hotel I have ever visited!

The Housekeeping Manager Anja had come to chat at dinner on the first night, even though she had nothing to do with the restaurant, and gave me some valuable background.  She herself runs a guest house in Wellington, while the GM Kristien runs her 5-bedroom guest house Perle-du-Cap in Paarl alongside her GM job at Sante.  It transpired that the new CEO Carlos Vilela runs a restaurant called Asia in Paarl, and closed down another two weeks ago, called Perola Restaurant (could be first signs of cashflow problems, in conjunction with the staff firing, especially as some of the more forthcoming staff told me that the fired staff  - with one exception who is working out a month - left with immediate effect, due to cost cutting).  Anja met Carlos at the latter restaurant, and this led to her appointment, and seemed the route of the GM’s appointment too - these two managers were not mentioned in media reports covering the opening function on 1 June (at which Western Cape MEC for Finance, Economic Development and Tourism Alan Winde spoke and over-optimistically praised the hotel for helping to boost the economy of the Western Cape, creating “150 employment opportunities”).   Most staff working in the Hotel come from Paarl, not known as being the centre of service excellence.  Both Anja and Kristien are Belgian and friends.  Anja was willing to please, and she organised extra blankets (very thin summer throws) but brought to the room by equally heavy smoking-smelling housekeeping staff, and got electric blankets from the Spa when I asked her if this was possible.   The bar fridge was stocked the following day, but was not switched on, so no drinks were cold.    After this I was ready to settle in and enjoy myself, after the bad start, or so I thought.  An enjoyable facial by a most friendly and obliging Charlene confirmed that all was on track, except that an error had been made for a massage booking for the following day, but was quickly fixed.   I was surprised that the GM and her Managers wear “civvies”, a most unusual dress code for a 5-star-to-be hotel.

In a paid-for advertorial in a Wellness supplement in the Cape Times of 30 July the hotel writes:”We are not here to re-invent the wheel, but to bring Sante back to life and provide our guests with the ultimate in service excellence and bestow upon them the luxury spa experience that one would expect from an establishment as ours”.  It goes on to state:  “All staff was hand-chosen and appointed for their distinctive customer-service ethics (sic) and their outstanding achievements in their professional fields.  Our mission is to offer you a place where you forget all your worries and trust us as professionals of beauty, rejuvenation, wellness, relaxation, tranquillity and peace to bring you back to life”.   It concludes with Vilela being quoted: “We are aiming high to exceed previous standards and guest expectations.  Every member of my team has the same vision and is committed to making this a reality”!  Promises I discovered that they are nowhere near achieving.

I was woken by the “Niagra Falls” outside my room on the second (rainy) day of my stay - the hotel building does not appear to have gutters, and all the rainwater came down in one section outside my room.   I saw some buckets in the passage to the Breakfast room too, to catch water from the leaks inside the hotel. The occupancy of the hotel had improved to full house in the Manor House, and so a Breakfast Buffet was set up in the Restaurant, and not in the breakfast room.  I was not told this, so once again I saw the bare buffet table, and sat waiting for service, but there was none!  When I went looking for staff, I was told that the breakfast was served in the restaurant.   Most dishes were three-quarter empty, and there was no fresh fruit at all.  There was no one to ask for some for about 15 minutes.  When I saw Sofia and asked her about the fruit, she said that they were busy cutting it, and stated that she had been checking the mini-bars in the rooms, explaining aggressively that she cannot be expected to be in the restaurant all the time, and that breakfast finishes at 11h00.  She had a list she was ticking off in terms of hotel guests who had come for breakfast, and she would have seen that three further rooms’ guests had not yet come for breakfast, arriving even later than I did.   Kristien the GM came to greet and chat to guests at a table close by, and ignored me completely, not a good sign.

I went to the Spa, to enjoy the facilities, or so I had hoped.  The first step was to sign an indemnity, requested by Anja the Spa Manager.   I went upstairs, and was shocked to see that most of the lovely innovative original features of the Spa were not working - the Experiential showers were in near-darkness, riddled with wet used towels lying on the floor, and the lovely fragrances of the showers of days gone by - e.g. rainforest, mint - have gone, and the water was ice cold, not attractive on a cold and wet winter’s day.   The Laconium door was open, and its light on, but it was not working - there was no sign on the door to tell one that it was out of order!   An open door intrigued me, but I soon discovered that it was the geyser room, and not a treatment room, so I retreated out of that quickly!   All that was left to enjoy then was the pool, but it had two babies and very loud foreigners dominating it, whom the Spa Manager was unable to get to leave, as children under 16 are not allowed in the Spa section of the property at all.  Some downlighters in the pool area do not work.   I wanted to shower after being in the pool, but all the showers in the Ladies cloakroom had no hot water.  I was now close to having had enough.  The Spa Manager Anja apologised, saying that it was a day in which everything was going wrong (it was only lunchtime then).   There was no notification on the cloakroom to warn one of the lack of hot water.

I saw Kristien the GM in Reception, and reported the Spa cold water problem to her - once again, she had the “I know all about it, and we are working on it” air about her, and then lashed out at me, in close distance of hotel guests who heard her, about how I had done nothing but complain since I had arrived.  I reminded her of all the problems I had experienced, and she did the “my staff are perfect” routine, adding insult to injury by asking why I had not left if I was not happy.  I told her it was because the hotel had taken a 50 % deposit, and would be taking the balance on my departure.  The way she said it, it sounded as if she would absolve me from the second 50 % payment, and this made me decide to leave, given everything that I had experienced.  When I went to the Reception, the Duty Manager Mannie asked me to sit down to pay - the second 50 % of the accommodation cost being on the bill, even though I was leaving one day early, at the “invitation” of the GM.  I “invited” Mannie to ask Mr Vilela, the hotel CEO, who once worked at Sun City, the only background that I could find about him on Google, to call me to discuss the bill.  I am still waiting for him to call, and to react to my review, which I sent to him for comment, offering to post his reply with it.

The Sante website is full of exaggerations and dishonesty: it describes the 10 Manor House rooms as “gorgeous suites”.  They have a massive bed (although 5 of them have two double beds, which cannot be made up as king beds, as they are stand-alone, annoying Larry and Heather Katz, one of the couples staying there).  It quotes UK Elle as it being “One of the Top 16 Spa’s on Earth” - yes, about 4 years ago, with working, state-of-the-art facilities at that time!  It provides the menu for Cadeaux, a restaurant meant to be in the Spa section, but the restaurant has not been in operation since the hotel opened!  The Sommelier restaurant is mentioned, but there is no menu for it!  Chef Neil Rogers is mentioned as being in charge of “both” restaurants, but he was one of the 20 staff to be fired!  (I heard that a chef from Grootbos is starting in September).  The food photographs on the website are nothing like the food that was served at Sommelier.  The “Terms and Conditions” state that children are welcomed in the Spa Suites only, but two children were in the Manor House, and were not kept quiet by their parents or the hotel staff.  The hotel brochures are more than two years old, reflecting the paintings on the walls at that time, and not what has replaced them now, and also refer to its “5-stars”, an absolute no-no!  The room folder had the “Happy Anniversary” card to Mr & Mrs Nothnagel still in it!

What can I praise? The location and its view, but far more attractive in summer - my room was in shade all day, making it cold and dark.  The “captiveness” of it, as the gravel road is so bad that one is not encouraged to leave the property to take a drive to Paarl, Franschhoek or Stellenbosch.   The Sunday Times and Weekend Argus being available.   The wonderful therapist Charlene, who did the facial.   The use of the innovative grape-based TheraVine product range in the Spa (but not carried through into the hotel rooms, where the Rooibos range is stocked).

I was most relieved to leave the Sante “zoo” after enduring two days of stress whilst staying there, the exact opposite to what I had come for!   The Hotel’s marketing is dishonest and its website misleading and out of date.  Sante is still a “sleeping beauty” and has not yet woken up to the real world of accommodation hospitality and Spa excellence it so proudly boasts about!

Sante Winelands Hotel & Wellness Centre, on R45, between Klapmuts and Franschhoek.  tel (021) 875-8100  www.santewellness.co.za

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Western Cape MEC of Finance, Economic Development and Tourism is unhappy that his well-meant attempts to create a unified Tourism strategy for Cape Town and the Western Cape is not receiving the industry support that he would like, and is particularly unhappy that Cape Town Tourism has publicly stated that it is unhappy with the MEC’s proposal.   He has given the industry until 27 September to provide input into his proposal.   Our comments about the proposed Tourism Strategy can be read here.

We publish the MEC’s full Media Statement below:

“MEDIA STATEMENT BY ALAN WINDE - MINISTER OF FINANCE, ECONOMIC DEVELOPMENT AND TOURISM 

Over the past week a number of articles and statements have appeared in the media regarding the desire of the tourism community and leadership of the Western Cape to create a shared, single solution for marketing of the City of Cape Town and the wider Province as a leading, compelling and highly competitive tourism destination on the global stage. In so doing we as a destination will unlock sustainable, equitable growth and development for all people of the province. Critical to this process is the passing of Resolutions for the creation of a new Provincial Tourism Marketing Model. These Resolutions have been shared, timeously and transparently, with the tourism community. Overt invitation has been extended for solicitation of inputs to the Resolutions, clearly reflecting the desire to ensure that this process takes into account collective points of view. Public expression of viewpoints on the vision for destination marketing and the process currently underway is invaluable as it demonstrates that the consultative processes put in place are in fact working. I note with concern, however, the public rejection by Cape Town Tourism’s Board of the proposals detailed in the draft Provincial Tourism Marketing Model. This declaration, and the impact it is having in dividing the tourism community, demonstrates the risks in putting premature statements of failure of process ahead of vision and trust in the process. It serves no purpose other than to arrest progress. 
At the outset, let me confirm that the Resolutions put forward represent a document in the making, intended to inspire robust debate on the best way forward for tourism in the Western Cape.  At this stage no assumptions or proposals are made for either the marketing strategy, nor the structures that will roll it out once these have been defined. 
I would like to urge tourism industry players to engage with the document in a responsible manner.  We, as leaders in the future of tourism for our province, should show respect for the process and act in a manner that honours the institution of democratic engagement. 
Please submit constructive comments based on the content of the document to my office via taepartnership@pgwc.gov.za by 27 September 2010. 
I re-emphasise that the end result of this process is a collectively defined way forward that will see us become a globally competitive tourism destination that brings social and economic benefits for our people, and ensures a positive experience for travellers to our province.  By working together, ‘Team Tourism’ can create a proud, lasting legacy that will endure well beyond our tenures.  The traveller should always remain at the heart of our efforts.” 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The best compliment that FIFA could pay South Africa is the declaration by Jerome Valcke, FIFA Secretary-General, two weeks ago that “South Africa will always be a Plan B for any World Cup”, reports AFP, and an amazing compliment to the Local Organising Committee (LOC), as well as to South Africans across the board, in organising the best “party” in the world and showing the “gees” of our nation to our visitors and to our fellow countrymen.

FIFA praised the country for what it believes will have been a ”perfect” World Cup.  “If on July 11, we are on the same level as we are today (3 weeks ago), I would say it’s a perfect World Cup”, he said.  Initial transport problems led to empty seats at the Opening Match in Johannesburg on 11 June, but these problems were quickly ironed out.

The World Cup has made South Africa and the continent of Africa “sexy”.  At the TIME and CNN Global Forum, which was held in Cape Town two weeks ago, and was attended by a large number of the world’s global business leaders, South Africa’s smooth hosting of the World Cup had changed perceptions about the country and the continent, speakers said, reports The Sunday Independent. TIME editor Michael Elliot said that the country is riding an “extraordinary wave of energy and optimism”, and stated that South Africa is “on the verge of tremendous opportunity”.

So how has South Africa benefited from the World Cup?    The benefits have been financial and emotional:

1.   A legacy of infrastructure - I disliked the word “legacy” initially, when I heard politicians justify the billions of Rands to be spent, but now that legacy is concrete, with ten new or upgraded stadiums around the country, fantastic roadworks leading into Host Cities, and around the stadiums, airports of an international standard (almost all, given the embarrassing fiasco at King Shaka airport in Durban), a Gautrain in Johannesburg and a modernised train station in Cape Town, new modern buses, upgraded city pavements, city greening and new city artwork to beautify the Fan Walks.

2.  The “gees” Ke Nako that was the theme of the World Cup grew throughout the World Cup into an unheard of spirit of national pride, surpassing that of the Rugby World Cup in 1995. The nation-building power of sport, first through the rugby match between the Stormers and the Blue Bulls in the Orlando Stadium, and the powerful bonding of South Africans in supporting the Bafana Bafana team, as well as them demonstrating the pride in their country via mirror socks, flags on the cars, and flags on their homes and businesses, has been one of the most wonderful benefits of the World Cup, and is likely to last well beyond the end of the World Cup. For the first time the country became proud citizens of their continent too, in supporting “BaGhana BaGhana”, when they were the final African team to play in the tournament.   Many South Africans doubted their nation’s ability to host an event of this magnitude across nine different locations around the large country, but she has done her country proud.  Locals are already calling for a regular way of displaying unity, by putting up flags, wearing the Bafana Bafana colours, or those of our country’s flag. 

3.  The improvement in South Africa’s image world-wide is the best legacy of all, and perhaps we needed to hear bluntly at the start of the World Cup how dimly we were viewed by the world.   Whilst we hated her broadcasts, Emma Hurd of SkyNews was the wet blanket that reminded us day in and day out about how dreadful life can be for many of our citizens, but even then the TV station changed its tune, its broadcasts became more and more positive, and Ms Hurd’s focus moved more to the soccer and less on the social imbalances.   Maybe it was a blessing that England fell out of the tournament so early on, which led to less interest in the World Cup reporting by the station.   Reporter after reporter has written about how they feared coming to the country, having heard about its reputation of crime, AIDS, poverty, and even apartheid, but all wrote about how pleasantly surprised they were about the spirited and united nation they saw, and about the first class facilities they encountered.   Not only South Africa but Africa benefited in image, as written above already.   Africa has been the step-child of the world, and it was the “social responsibility ” of the world, and FIFA in particular, that saw South Africa awarded the rights to hosting the 2010 World Cup - a tremendous leap in faith for the body at the time, but a dividend that has paid off richly for FIFA President Sepp Blatter and his team, not just in terms of their revenue earned, but also in their image for having the faith and in sticking behind South Africa, denying that they ever had a Plan B and a Plan C.

4.   The control over crime was a surprise even for South Africans.  The cancellation of the contract between the FIFA Local Organising Committee and Stallion Security at the Cape Town and Durban stadiums was no security loss at all, and the police did an outstanding job in handling the security of the stadiums, as well as of the Host Cities in general, with high police visibility, and a marked reduction in crime in general.  Western Cape Premier Helen Zille told the Cape Town Press Club that a BBC interviewer had expressed his surprise to her about not seeing the “expected crime wave”, reports the Weekend Argus.  Never before had such visible policing been seen, not only in and around the stadiums, but generally in city streets and in shopping malls.  One wondered where they had been hidden all these years, and hopes they will remain.  South Africa was not prepared to compromise safety, its biggest vulnerability, and I experienced what I first thought was a crazy safety procedure to have my car security-checked at the Green Point Traffic Department, with a car search, a sniffer dog search,  a search underneath the car, and a personal security check, then a blue light escort into the stadium.   Special World Cup law courts also acted immediately on World Cup-related crimes, and meted out harsh fines and penalties for theft and other crimes, and the incident of the British fan entering the England team changing room, and the subsequent admission of guilt payment by the Sunday Mirror reporter related to this matter, attracted varying reaction to the harshness of the fines. 

5.   Whilst South Africa was shunned as a “rip-off” country for its cost of flights, accommodation, transport  and World Cup packages prior to the World Cup, due to the 30 % commission add-on by FIFA hospitality and ticketing agency MATCH to already high prices of flights, accommodation and transport, the prices of all of these aspects of the World Cup quickly dropped when MATCH cancelled the bulk of its booked rooms, and SAA cancelled the seats MATCH had booked.   It was unheard of that accommodation rates dropped during a world event, but pricing is about supply and demand, and the lower than expected demand necessitated the decrease in rates, which did increase last-minute bookings to some extent.  It was gratifying to see soccer fans book their own accommodation, preferring to book more reasonably priced guest houses.  It is hoped that the world will forget its initial image of our country in this regard.

6.   The biggest surprise for locals was the power and fun of the Fan Walk in Cape Town.  It appeared that this may have been the only city in South Africa to have one.  Despite one’s scepticism of the concept initially, given Cape Town’s winter weather, not even rain could deter ticket holders and even towards the end, on a sunny afternoon, Capetonians without tickets from walking the Walk.    The flags put up everywhere became a trademark, and made Cape Town look festive, and one hopes they will stay, and give a nostalgic memory of the biggest party Cape Town has ever experienced.

7.   South Africa has new tourism icons, the very beautifully designed stadiums becoming tourism assets in their own rights.   The Soccer City, Durban, Cape Town and Nelspruit stadiums in particular are beautifully designed.  Cape Town had a Big Six it marketed - now it has the Big Seven, the Cape Town Stadium added, which became the backdrop to most broadcasts from the city.

8.   If it has not been said above, the interpersonal tolerance between South Africans seems to have improved, and small courtesies towards other pedestrians, motorists and shoppers are manifestations of the wonderful spirit of “South Africanism”.

9.   “White” South Africans have caught the soccer spirit, and the majority never were interested in this sport.   One never thought that locals would rush off in such large numbers to buy their match tickets online, and to queue for tickets at FIFA outlets in Host Cities, even camping outside the doors the night before.  More than 3 million tickets were sold, and about two-thirds went to South Africans.  We all became enraptured with the game, and all learnt new terminology about soccer (although most of us still do not know if it is ’soccer’ or ‘football’ that we have been watching!).  We got to know the names of new soccer heroes - Diego Forlan, Thomas Mueller, Bastian Schweinsteiger, Miroslav Klose, and many more, for their performance on the pitches.

10.  School children but also adults learnt about geography in terms of the participating nations, so that Serbia, Slovenia, Slovakia, and the South American countries of Uruguay and Paraguay could be placed.  Nestle ran a “Children of the World” promotion, with information about different participating countries on their Smarties boxes.   Hopefully South Africa featured on the atlas of children and residents of the world community whilst they watched the many matches in the past month, and saw their countries’ TV stations present documentaries about our country.   We got to know the flags of participating nations. 

11.  Musically, life will never be the same, the vuvuzela being synonymous with the 2010 World Cup, and will no doubt be the “spirit maker” at future sporting events around the world.   Loved and hated, the “toot toot” during broadcasts and live matches were part of this sporting event.  FIFA President Blatter refused to have it banned, when called upon to do so by the world media and by players, who said that they could not hear their coaches and the referees.  The world’s largest vuvuzela was erected on Cape Town’s unfinished highway for World Cup sponsor Hyundai.   Two songs will go down in World Cup history - “Waka Waka” by Shakira, much scorned when it first received airplay on radio, but now synonymous with the event, South Africa, and even Africa - as well as K’Naan’s “Waving Flags”.

12.   It is the future tourism legacy that will hopefully benefit the country, in that it will attract tourists to our country in future.  Due to the improvement in South Africa’s image and the wonderful documentaries about South Africa (for example German TV station ZDF dedicated hours of coverage of South Africa, using our ex-Miss South Africa Jo-Ann Strauss, speaking her best possible German - she is engaged to a German), one can hope for an influx of tourists for years to come, but one must be realistic about the depressed economy internationally, and even locally, said our Governor of the Reserve Bank Gill Marcus last week.

13.  If there is one name we will never forget in the context of the World Cup, it is the by now well-known Paul the Octopus from Oberhausen in Germany, who correctly predicted 5 wins and 2 losses for Germany, as well as the win for Spain against the Netherlands in the Final. He even has a Twitter page @PPsychicOctopus, which surpassed 500 Followers in just four days.

14.   The media coverage for South Africa has been phenominal, many countries sending media representatives not only reporting about the soccer but also doing documentaries about the cities in which they were based.  The BBC had a special Studio built on top of the Somerset Hospital, giving it a fantastic view of a beautiful Table Mountain on the one side, and of the beautiful Cape Town Stadium on the other side.   An hour after the Final last night, ZDF was still broadcasting about South Africa and the World Cup, recapping the highlights of the sport event and of the country.  Even normally cynical Oliver Kahn, who was a co-presenter, praised the organisation, hospitality, friendliness and lack of hooliganism of our host country.  ZDF probably was the TV station that gave our country the most, and most positive, TV coverage.   The Final is expected to have been seen by 700 million TV viewers around the world last night.

15.   The power of the endorsement in terms of VIP attendance at the matches is unmeasurable, and those celebrities that are on Twitter, Paris Hilton and Shakira for example, who expressed their delight, spread the word even further.  Nelson Mandela and his wife Graca Machel, Queen Sofia of Spain, her son Crown Prince Felipe and his wife Letizia, Holland’s Crown Prince Willem Alexander and his wife Maxima, Prince Carl Philip of Sweden, Prince Albert of Monaco and Charlene Wittstock, German President Christian Wulff, German Chancellor Angela Merkel, Brazilian President Luiz Inacio Luia da Silva, Charlize Theron, Morgan Freeman, Mick Jagger, Kimora Lee Simons, Leonardo DiCaprio, Andrea Bocelli, Franz Beckenbauer, injured ex-German captain Michael Ballack, Bill Clinton, David Beckham, will.i.am and the Black Eyed Peas, Naomi Campbell, Princes William and Harry, London Mayor Boris Johnson and many more attended the matches over the past month.

16.  Despite the winter timing of the tournament, Cape Town and Port Elizabeth’s weather generally played ball.  Cape Town had three rain days during matches, and challenged the perception of Johannesburgers that it rains all the time.  

17.   The smooth logistical running of the World Cup has opened up the country to bid for other events, and the 2020 Olympics is the next event the country has been invited to bid for.   IOC President Jacques Rogge has been in the country for more than a week, and has been warmly recommended the country by his friend FIFA President Sepp Blatter.

18.  Social media marketing received a tremendous boost during the World Cup, and peaked on 11 June, the start of the World Cup.   Only one event challenged interest in the early part of the event, being the engagement of South African Charlene Wittstock to Prince Albert of Monaco.  As soon as the USA and England teams were eliminated, web traffic fell dramatically, partly though due to the problems with the SEACOM cable for those websites that are hosted overseas by their servers.   Yet action on Twitter never let off, and whenever a goal was scored, Twitter crashed. Twitter users followed soccer stars they had not previously heard of, and even Sepp Blatter opened a Twitter page (@SeppBlatter). 

19.   The initial high airline ticket prices encouraged many locals as well as tourists to drive between Cape Town and Port Elizabeth, and also to other parts of the country, to save on costs, thus supporting tourism in smaller towns and cities that were not Host Cities.  One hopes that this will lead to a rediscovery of the Garden Route, an area that has suffered badly as far as tourism goes in the past three years.

20.   One can be grateful from a business perspective that the World Cup did take place in winter, a normally quiet period, therefore not influencing productivity, or lack of, badly on match days, and on Bafana Bafana match days specifically, which saw shops and businesses close early.   This is compared to many companies that close for their Christmas/New Year break, when Cape Town is at its busiest.

21.   The surprise benefits of coming to the country for the international soccer fans was the beauty of the country, and in Cape Town the fans were surprised about what special beauty the city offers - the mountains, the sea, the wildlife at Cape Point, and the winelands.

22.   Soccer fans that arrived without tickets and locals enjoyed the “gees” at the Host Cities’ Fan Parks, many offering top notch musical entertainment every day, and broadcasting all matches.  In early days the Fan Park on the Grand Parade had to be closed, due to over-capacity.  Other fans went pub-hopping, Long Street being popular for this, with numerous bars and restaurants with televisions.  The V&A Waterfront was another popular destination, and every restaurant agreed to install TV sets for the duration of the World Cup.   Paulaner Brauhaus and other hospitality marquees set up at the Clocktower side of the V&A did extremely well, and I personally queued at the Paulaner Brauhaus for as long as 2 hours for the semi-final between Germany and Spain.   The law of supply and demand forced greedy hospitality marquee owners to radically reduce their entrance fees, where these were charged, from over R 100 per person, to about R 20.

23.  FIFA must be congratulated on their determination in making this an excellent World Cup, and were based in Johannesburg for a number of years, to guide the management of the event.  It gave us great confidence that the event would be a success, even though so many locals were sceptical.  FIFA executives were also ruthless in their deadlines for the completion of the stadiums, and the infrastructure, which was excellent in making everything come together, even if it felt that some work was very much last minute.   FIFA insisted on the police presence and the instant law courts, and they have dramatically reduced crime in the past four weeks.

The World Cup has not been super-perfect, and had some blemishes:

1.  I have written copiously about MATCH, FIFA’s hospitality and ticketing agency, and its ruthless attempt at exploitation of the accommodation industry, which unfortunately backfired badly for the agency, for the accommodation industry and for the image of the country as far as affordability, or lack of, goes.

2.   Many empty seats were visible, especially in the early matches, and were attributed to transport problems in Johannesburg at the first match, and to sponsors not allocating all their tickets.

3.   The inability and thereafter late landing of four aircraft at King Shaka airport in Durban on the day that Germany played Spain was the biggest logistical blunder of the tournament, and left many German fans angry about the costs they had incurred to see the match.   ACSA is offering a reported compensation of R400 per head!

4.    Restaurant business dropped dramatically, and fine dining establishments that refused to succumb to TV sets lost business badly, especially on match days in their cities.  Theatre and general entertainment also suffered, and the popular Jonny Cooper Orchestra closed down a show in Camps Bay two weeks ahead of schedule.   Retail outlets did not gain from the World Cup, and the opposite probably is true.   Sales of the Cape Times and Cape Argus have been said by its management to have been the worst ever in the past four weeks.

5.   The negative media reporting focused on only one theme - the great divide that still remains in South Africa, between haves and have-nots, and the irony of the monies spent on the stadiums relative to the lack of proper housing for all of its population will have to be addressed.   One hopes that the future impact on tourism, and resultant employment, will address this problem.  But it will also mean a new attitude by employees to value their jobs and terms of employment.

6.   The early exit of England in particular was damaging to tourism, as multitudes of fans were standing by to fly to South Africa to support their team.  The England fans were the best for accommodation business, but their bookings were linked to their team’s playing schedule.

7.  The biggest loser of the World Cup probably is FIFA itself, in terms of its image, Sepp Blatter having been booed at the Final and also on another occasion.    FIFA also came under fire about its card-happy referees, the British referee Howard Webb setting the record for the highest number of cards, with 14 yellow cards and one red card during the wild Final match.  The lack of technology to check on the admissibility of goals was also severely criticised.

8.  FIFA’s technology also failed when demand for tickets became so great, that its system crashed on numerous occasions, a dent to its image of perfection and organisation.

9.   The more than 25 000 volunteers that were appointed by FIFA and its LOC, were poorly utilised in terms of their skills and day-job capabilities and were extremely poorly managed.   They were “employed” outside of the South African labour legislation, and had to sign for this in their contracts.   They had tax deducted from their meal allowances when these were paid into their bank accounts.  In Cape Town they were served disgustingly bad food for three days, and were not compensated for it in terms of their meal allowances.   They did not all receive the designated volunteer clothing, even though it was ordered about 6 months ago when the volunteers were appointed.  Volunteers attended three days of training in April plus a morning in May, and were not compensated.   Huge dissatisfaction existed about the forced McDonald’s diet of R 60 per day, which the LOC would not alter at all, the most unhealthy food they could have been fed.  The Green Point branch next to the stadium made a fortune out of this arrangement, yet their service and food quality was shocking - the Volunteer Co-ordinator had to call the branch regularly with complaints.   Volunteers were forced to drink Coke, when many preferred water, Bonaqua being a Coca Cola brand too.   Quotas were set for the amount of water and Coke that each volunteer had to receive.   The Volunteer Farewell Function last week started two hours late, was badly organised, and lunch was served at 15h30, 1600 volunteers having to queue - many left at this stage.  More than a month after starting to work as volunteers, they have not yet been paid, despite a promise that they would be (now they are due to be paid at the end of July!).   Sadly, international volunteers left the country with an image of the poorest organisation of a World Cup relative to their experience of the 2002 and 2006 World Cups, a shame given that one third of the volunteers were from other countries around the world, and they will take this message back home with them.  I kept hearing them say that this must be “an African way” of doing things, a perception I tried to correct whenever I heard it.

10.   The FIFA sponsors Budweiser, McDonald’s and Coca Cola were not all positively received.  Budweiser was only served inside the stadiums, and comments via Twitter were only negative about the beer. McDonald’s became a swearword amongst the volunteers, and even the police and media working close to the Stadium must have disliked receiving the poor quality and service for more than a month.   Coca Cola became the butt of jokes about Paris Hilton getting the brand wrong when she was wrongfully arrested for smoking marijuana.   The food sold by concessionaires inside the Stadium was poor.

10.  FIFA also lost face when it fanatically reacted to ambush marketing, and the Kulula.com airline provoked FIFA in its newspaper ads.  Bavaria beer is the best known brand in South Africa, due to FIFA’s reaction to the Dutch brewery’s ambush marketing inside the stadium in Durban.

11.  Corruption in terms of Government departments and municipalities buying huge allocations of tickets has been hinted at, and no doubt further such claims will be written about in the media.

11.  Whilst the occupancy of accommodation establishments in Host Cities close to Stadiums was reasonable in the past 30 days (Whale Cottage Camps Bay at 71 %), the areas in smaller towns barely picked up any benefit in this period.   Sadly, business in May was at its worst ever, and what income was made in June, was offset by the “vacuum-effect” of the World Cup in May.     

12.  Last, but not least, is the anti-climax of the month-long party having come to an end.  The lives of many changed in the past month, with different habits, glued to television sets, children on holiday for 5 weeks, daily beer drinking habits having been developed, and the mundane side of life was set aside for the period.  Reality strikes today!  

POSTSCRIPT 18/7: FIFA gave South Africa a score of 9/10 for the hosting of the 2010 World Cup, reports The Times, up from the 7,5 rating for the hosting of the Confederations Cup last year.   FIFA President Blatter likened the score to a cum laude at university level.  “The greatest memory is the willingness and commitment of South Africans to show the world their ability to host this World Cup with discipline and honour” Blatter said.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

A media conference called by Dr Laurine Platzky, Western Cape Deputy Director-General Governance & Integration and 2010 FIFA World Cup Co-ordinator, and the World Future Society of South Africa, on Monday highlighted the way forward for South Africa in the next twenty years.   The positive ethos and energy generated by the World Cup will stand South Africa in good stead to maintain its level of excellence into the future, said the speakers.

Mike Lee, Founder of the World Future Society of South Africa, focused on the legacies of the World Cup.  The Rainbow Nation-building benefit is an “historic bridge”, connecting South Africans. It is a “moment in our destiny”, and paves the path to our country’s future, he said.  He highlighted five priorities for South Africa for the period until 2030 :   1. Improve the country’s ethics and standards   2. An economy growing at 7% per annum, to “meaningfully reduce poverty and unemployment”  3.The education system must be reformed   4. The ecosystem must be rescued   5. The country must undergo an energy revolution, moving away from coal-based energy to renewable and nuclear energy.   “The World Cup has renewed our licence to dream”, Lee said.

Dr Platzky focused on the legacy of the World Cup, and this was the infrastructure improvements, she said, Cape Town Stadium having become an iconic asset of the province.   She admonished local businesses for not having embraced the event well enough in bidding for the manufacture of memorabilia and clothing, rather than letting the contracts go to the Far East.   She said that the construction and hospitality industries had been the biggest winners of the World Cup, and stated that South Africa had been cushioned from the worst ravages of the recession because of hosting the World Cup.   The event has also led to “social cohesion”, creating an exceptional memory for school children, who will remember the event for their rest of their lifetime, and who also had the opportunity to learn about 31 other participating countries in their school projects, and also about other cities and towns in South Africa.   The legacy of the World Cup is also environmental, she said, with 41 “Green Goal” projects focusing on the long-term sustainability environmentally.   These projects will be taken to Brazil for the 2014 World Cup as well. She also mentioned that South Africans should proudly take recognition for their achievements in hosting the World Cup so successfully, rather than sitting back for the international media to tell us so.

Guy Lundy is the CEO of Accelerate Cape Town, and his first observation was the good winter weather during the World Cup – 5 sunny days and only 3 rainy days on match days - proving that Cape Town should not have tourism seasonality.   He also felt that ex-South Africans should no longer have to be apologetic about their country of origin, and should be proudly calling themselves “South Africans living abroad”.   He predicted an increase in wine sales due to the World Cup, and Cape Town’s marketability as a skills outsourcing centre.    He predicted that the World Cup would improve Cape Town’s chances of winning the 2014 World Design Capital bid.   The World Cup must lead to greater job creation, he said, and South Africans must become more positive, in not always waiting for the next disaster.   He said the country had an enormous potential to improve due to the World Cup.

Merle O’Brien is the Deputy President of the World Future Society, and spoke about the World Cup “gees” creating “social cohesion”, in making a collective “we” nation and society of South Africans.   The ethos of South Africans now would be Ubuntu and Ke Nako, the human spirit that will connect locals that are no longer commercially-driven but rather spirit-driven.

In question time, Dr Platzky was challenged about the duplicity of market research which is currently taking place in Cape Town (the Western Cape Province, Cape Town Routes Unlimited, the City of Cape Town, and Cape Town Tourism), all conducting unprofessional informal research and using these results to make media announcements on the basis thereof.  She agreed that the 50 interviews done by her department at the airport last week “was a bit of a joke” (even though the “9/10 rating” became the lead front-page story of the Cape Times).  She confirmed that professional research would be conducted to establish the benefits of the World Cup for Cape Town and the Western Cape.

More details about the World Future Society of South Africa can be found at www.wfs-sa.com.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

For the first time ever accommodation rates for a major sporting event have decreased, in the face of the kick-off to the World Cup, say hotel booking engines, according to a report in Southern African Tourism Update.

HotelsCombined.com and Expedia.com have both observed how accommodation rates have declined since the over-supply of accommodation, resulting from the cancellation of rooms booked by MATCH, as well as the low accommodation demand, became known in April.   “We’ve never expected the hotel industry to drop prices during a peak sporting event.  It’s most unusual that prices have dropped this significantly.  We reject claims that hotel prices are rebalancing due to a stronger US dollar over the last weeks - which hasn’t moved the rand as strongly as other currencies.  Clearly, media reports of violence are affecting demand, which hotel chains and sole operators are reacting to in the form of competitive re-pricing” Michael Doubinski, General Manager of HotelsCombined.com is quoted as saying.

Expedia.com says the discounted rates have dropped back to 2009 low-season rates.   Accommodation establishments that had rooms returned to them by MATCH signed up with the two hotel booking engines, it is reported.

MATCH is reported to be blaming the global economic crisis for the reduced demand for World Cup accommodation, which led the FIFA accommodation and ticketing agency to cancel thousands of booked rooms, even in official FIFA hotels such as the Durban Hilton, reports Travelwires.com. Many soccer fans have chosen to stay in Johannesburg, being close to five stadiums, and will fly to Cape Town, Durban and other South African cities on match days.

Cape Town is trying to attract last minute bookings, and Cape Town Routes Unlimited has launched a campaign to create awareness for the Mother City.   Soccer fans booked in Gauteng, as well as South African residents wishing to travel over the 5-week school holiday are being targeted.  Accommodation establishments have already dropped their rates, and are hoping to attract these tourists.

Cape Town Routes Unlimited has launched a joint campaign with Thompsons Holidays, and has also partnered with travel agents such as e-Travel, Flight Centre, and Club Travel.  Information is being handed out at Cape Town and OR Thambo International airports, at the Tourism KwaZulu-Natal office and at uShaka Marine World in Durban, and at information kiosks in North Western Province.   A group of 200 Dutch fans travelling between Johannesburg and Cape Town will carry the branding of Cape Town and the Western Cape.   Footage of Cape Town and the Western Cape will be shown on SAA’s domestic and international flights.   A Google Adword campaign is targeting soccer fans in Gauteng, Rustenburg and Durban.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Department of Tourism has announced a last minute service excellence campaign “Tourism Service Excellence Initiative” (TSEI) for all front-line staff dealing with soccer fans during the World Cup, less than one month prior to the start of this world sport event.   While its intentions are extremely noble, and it will be offered for free, a two-hour session will hardly make any difference to generally poor service attitudes in Cape Town and South Africa.

The Department of Tourism has contracted The Disney Institute from Orlando to conduct a number of free two-hour seminars around the country, the Cape Town ones taking place next Thursday (at His People Center in Goodwood) and Friday (at the Cape Town International Convention Centre), at 10h00 and 14h00 on each of these days.  The same presentations will be held in Stellenbosch on 15 May, in George on 17 May, and in Knysna on 18 May.

The Disney Institute is a highly regarded “university of service excellence”, and a company like Pick ‘n Pay has regularly sent its managers to Orlando to improve its stores’ customer care and service excellence.   But it is impossible to change a service mentality in 2 hours!

The Western Cape province sent the invitation to attend the seminars in Cape Town as a Press Release, and it states that one can call to make a booking (a friendly and reasonably efficient process requiring ID numbers of staff, and more) or go the TSEI website www.tsei.co.za.    Dr Laurine Platzky, the “2010 FIFA World Cup Coordinator from Provincial Government Western Cape”, describes the seminars as “energetic” and “inspiring”, their aim being to “give all football guests an unforgettable experience in the Mother City and the Province”.

The TSEI document has the logos of the Department of Tourism, TSEI and the Disney Institute, as well as of FEDHASA, at the bottom of the document. FEDHASA’s has a web address linked to it (no other web addresses are supplied), but it is not FEDHASA’s web address - it is the web address of FEDHASA CEO Brett Dungan’s private Rooms4U booking portal, which has been criticised on this blog previously!

The TSEI document states that customer service should be improved “in anticipation of the millions of guests to the games” (our underlining).   One wonders where this statistic comes from - 3 million tickets are meant to have been sold, but this does not mean 3 million ticket holders, given that tourism consultancy Grant Thornton has estimated that each visitor will watch 5 matches on average, reducing the number of ticketholders to 600 000 on average!   Also, one talks about “games” for the Olympics, but for the World Cup they are called “matches”!   In a “mastery” of copywriting, it claims that The Department of Tourism had in 2008 already “crafted” (did they mean drafted?) the Tourism Service Excellence Strategy, to “take Service Excellence in the Tourism Service Value Chain to greater heights”. 

It then explains why service levels must be taken to greater heights, in that service excellence in the past has been hampered by (wait for it…….) “the negative impact of apartheid (!), a largely autocratic management style (!), the lack of an established culture of customer service, insufficient training, systemic educational concerns, the poor image of the service industry by most, and the harsh economic realities of many workers who remain focused on survival rather than service” (our exclamation marks).  Phew!  

Internationally, we rank in the middle, at 62nd of 124 countries, on competitiveness, in the 2007(!) World Tourism Council Competitiveness Report.   The Department says that the level of service delivery ranges from good to very poor in our country.   That is why it has appointed The Disney Institute to conduct Service Excellence Seminars, “which are designed and focused in creating a culture of service excellence”.  Come on - can a 2-hour seminar create a culture of Service Excellence, no matter if it is presented by The Disney Institute?! 

Boldly the document continues about the objectives of the Service Excellence Initiative, all defined as being for “2010 and beyond”:

1.  “Championing service transformation

2.   Creating a customer service orientated SA

3.   Crafting a ’solution-minded’ customer service culture in SA

4.   Providing human behaviour solution to SA

5.   Ensuring SA delivers world-class customer service

6.   Touch the entire service economy so that 2010 leaves a legacy”.

While it is clear that not all points are meant to be addressed by the seminars, the last one is - once again, how can they think that they can achieve this in two hours?!

The document states who should attend, and it lists immigration and customs officials, the police, tourism officials, “local government”, as well as private sector front-line staff in tourism and travel, hospitality, petrol stations, transport and banking.  Each participant is to receive a certificate and a Service Guideline Card, for which an extra half an hour has been allowed.

The best is kept for last - the value that a company’s staff will gain from attendance at the seminars:

“*   Engage employees to be personally involved in creating and delivering quality customer service

 *   Explore the significance of performance accountability, ensuring an equal weight value between business results and employee behaviors (sic) that enhances a positive work culture (straight from the Disney Institute literature no doubt)

 *   Learn the significance of creating and sustaining a corporate culture by design rather than default (?)

 *   Introduce the concept of “Common Purpose” as the organization’s chief global service driver” (we are tiny local non-global tourism related businesses in the main!)

The final best is the “dynamic” pay-off line that the copywriter ends off with : “Be Brilliant - Tourism Service Excellence Initiative” !!!!!!!!!! 

If the Department of Tourism’s Tourism Service Excellence Initiative document is anything to go by, its Service Excellence Workshops will be Mickey Mouse!  I cannot wait to attend, to experience this magical 2-hour transformation in Service Excellence!

POSTSCRIPT:  After writing this post, I found an article written earlier this week by Natalia Thomson of S A Tourism Update about the same topic.  She writes that the Disney Institute contract is worth R 9,5 million, and that 250 000 persons will be put through the workshops around the country.   Read her cynical and critical article here.

Read our follow-up article about the presentation here.

Chris von Ulmenstein, Whale Cottage Portfolio : www.whalecottage.com

The Easter weekend looks to be a busy one for the hospitality industry, a welcome last burst of business until the dreaded winter lull commences after the weekend.  

Three major events take place this weekend: the Old Mutual Two Oceans Marathon and the Cape Town International Jazz Festival in Cape Town, and the KKNK in Oudtshoorn.   These events are estimated by Cape Town Routes Unlimited to generate R 780 million in income for the Western Cape, reports Southern African Tourism Update.

The Old Mutual Two Oceans Marathon will be run for the 40th time in Cape Town today, with a 56 km ultra marathon, a 21 km marathon, and 5 km and 2,5 km fun runs creating a choice for the 26 000 participants.

The Cape Town International Jazz Festival is in its 11th year, and its economic benefit is estimated at close to R 600 million.   The star of the Festival will be George Benson, who performs at the Kippies venue at the Cape Town International Convention Centre tonight.  His show will be a tribute to Nat King Cole.  Judith Sephuma, Toots Thieleman, Jason Moran, La Melodia, Jonathan Butler, TKZee, MiKaNiC, Regina Carter, Melanie Scholtz, and Bilal are some of the 40 artists and bands performing today and tomorrow.  Billed as “Africa’s Grandest Gathering” and rated as the fourth best jazz event in the world, the Jazz Festival is expected to draw 32 000 jazz fans over the two days.

The KKNK (Klein Karoo Nasionale Kunstefees) runs until 8 April, and is a feast of mainly Afrikaans music and theatre.  Experimental plays usually are first performed in Oudtshoorn.  Award-winning ‘Die Naaimasjien’, with actress Sandra Prinsloo, will be the highlight.   Musically, David Kramer will entertain with ’David Kramer se Kaapse Breyani’.  Other musical stars include Elsabe Zietsman, Amanda Strydom, Karen Zoid, Coenie de Villiers, Chris Chameleon, Koos Kombuis, classical guitarist James Grace, and the inimitable Nataniel.

March was a bad month for business, severely down on previous years, and it is evident that hospitality businesses are concerned about the winter ahead, given the impact that punitive increases in petrol, electricity, municipal rates and other municipal charges will have on consumers.  The only counter to these cost increases is the decrease in interest rates by 0,5 percentage points, reducing the costs of car and bond repayments.    A number of restaurants may not survive the quiet period ahead, and the reduced bookings for the World Cup may not bolster their earnings enough for them to survive the winter.

Western Cape Minister of Finance, Economic Development and Tourism, Alan Winde, said as follows:”The industry went through a rough patch over the last 18 months because of the global economic recession.   It is therefore very reassuring to know that our destination plays host to events of this calibre.  They certainly support the Western Cape Government’s objective of growth, job creation and poverty reduction and will help to build a long-term, sustainable tourism industry”.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Grant Thornton survey about World Cup pricing, conducted on behalf of the Ministry of Tourism, shows that “most World Cup accommodation prices have increased by a reasonable amount, despite persistent concerns about profiteering, South African Tourism Minister Marthinus van Schalkwyk said on Friday”, says a Reuters report.

The survey found that the accommodation pricing of the 2479 accommodation establishments, including hotels, guest houses, B&B’s and self-catering establishments, that participated in the survey, were charging a premium of less than 50 % on their 2010 summer rate.  However, the rates premium in Gauteng, which sees Johannesburg hosting the opening and closing matches, is more than 50 % for more than two-thirds of the establishments, according to the survey.

According to a media release from Cape Town Tourism, the survey results show that fewer than 20 % of accommodation establishments in the Western Cape are charging more than 50 % of their 2010 rate, reflecting this province’s call to responsible pricing.

Van Schalkwyk is quoted as saying that ”The majority of accommodation establishments in South Africa are very responsible, we know that 74 percent will be charging prices during the World Cup that are very reasonable” at the news conference.

The Tourism Minister said that rate increases were to be expected during major events, but warned the industry about the damaging effect exorbitant prices could have on the World Cup legacy.  ”We will continue to do everything to discourage excessive premiums when these do occur.  I am satisfied that by far the majority of accommodation establishments are acting responsibly and are sensitive to our warnings about price hiking and its effects” said Minister van Schalkwyk.    The Minister encouraged soccer visitors “to shop around to get the best deal”. 

The Tourism Minister’s “praise” of the industry was to be expected, in that the survey conducted on his Department’s behalf could not have come up with any other finding for South Africa, to save face in the face of international criticism about “price gouging”.   However, praising price increases of “below 50 %” is not commendable, as the accommodation industry guideline for World Cup accommodation rates was the 2010 rate + 10 %.  The ‘under 50%’ rate that lies between 11 - 49 % is equally rip-off as is that which lies over 50 %!  

The Gauteng accommodation industry is profiteering from the demand versus supply in Johannesburg, and it being a central point for matches at a number of stadia.   The two-thirds of estabishments charging an add-on of more than 50 % should be ashamed of themselves for charging excessively.  

The sample size of just more than 2 400 establishments is small in comparison to the many thousands of accommodation establishments in the country.   One would assume that the more price compliant establishments would have been more likely to have responded to the survey, therefore skewing the results.

Minister of Finance, Tourism and Economic Development in the Western Cape, Alan Winde, has threatened to name and shame the Western Cape “overnight accommodation establishments” that charge excessive rates during the World Cup.  The Minister would be advised to check on restaurant and transport prices too, as reports of excessive pricing have also been levelled against these sectors, reports Eye Witness News.  

Flaws in the Grant Thornton questionnaire design may also have skewed the results - read our criticism of the study questionnaire here.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The accommodation industry is up in arms about the 83-page document they have been sent by the Tourism Grading Council of South Africa, asking it to comment on the proposed new assessment criteria to be used by assessors for their annual assessment from October onwards, to confirm the maintenance, upgrade or downgrading of their star allocation within a very short period of time. 

Initially accommodation establishments were given only six days to comment, but the Council has extended its deadline for the feedback to 9 April due to the furore which the document has caused.  It appears that assessors themselves may not be happy with all the proposed changes.  The final assessment criteria will be announced at Indaba in Durban on 8 May, reports the Southern African Tourism Update.

The majority of the criteria are as before, and this should be good news to owners of accommodation establishments.  However, some of the requirements are radically stringent, and as they imply costs in meeting the new criteria, they are highly contentious, especially given the poor state of the economy and the precarious financial situation that many establishments find themselves in.  The reaction of many establishments in seeing the criteria is that they will withdraw from the grading system, which is the opposite to what the Tourism Grading Council would be wishing to achieve with the new criteria.  Establishments in the lower star grading bands and B&B’s may be especially tempted to withdraw from the system.

The document does not state how much time establishments have to adjust to the new criteria, if they are an established business.   Feedback from the National Accommodation Association (NAA) indicates that properties will be given 2 years to implement the new criteria.  New establishments will obviously have to meet the new criteria from October onwards.

The new assessment criteria were compiled with input from accommodation owners, as well as research which consulting firm KPMG conducted to benchmark South Africa’s grading criteria against international standards (mainly UK, New Zealand and Australia).

The document was assessed in this post from a 4-star Guest House, B&B and Country House perspective, for which the criteria are the same, with the emphasis on Guest Houses:

1.   The practicality of completing a 66 page document is questioned, meaning that the current two-hour assessment visit will double in time, given the large number of aspects to be assessed.  This can only imply that the assessment fees, already around R2000 per visit, will have to increase.

2.   Guest house owners/hosts must live in a separate entity if they live on the property, but may not live more than a 10-minute drive away for check-ins.  Breakfast must be served every day, rooms must be serviced daily, and a guest lounge and breakfast room must be available for guests’ exclusive use.   All these criteria appear fair.

3.  All three accommodation types must meet “minimum entry requirements” before they can be assessed: 

      *   public liability insurance

      *   the safety and security of guests, which includes lockable doors and secured windows

      *   the visual privacy of guests from the street

      *   the booking service must be available all year

      *   “health and safety certificate - fire and building regulations” (the exact requirement in this regard is not clear)

       *   must be registered as a business with the provincial authority (no such registration requirement is known in the Western Cape)

       *   ”no lawful discrimination on the basis of race, gender, citizenship, physical and mental conditions, etc” (the word “lawful” seems a contradiction!)   

       *   clear and visible signage (this could be contentious, as many establishments, B&B’s in particular, wish to remain low key about their existence)

       *   staff dealing with guests must be professional and courteous at all times

4.   The marks awarded from the assessment are to change in determining the star grading, meaning more 4 and 5 star establishments potentially, as the mark requirement has dropped.   This contradicts the previous tightening of the percentages, as it was felt that there were too many 4 and 5 star establishments (this should be generally acceptable to establishments) :

        *   1 star 30 - 43%

        *   2 star 44 - 58 %

        *   3 star 58 - 74 %

        *   4 star 74 - 88 % (currently is 85 - 94 %)

        *   5 star 88 - 100 % (currently 95 - 100%)

5.    The assessment allows for the establishments’ Universal Access to be evaluated at no extra charge, and for a bronze, silver, gold or platinum plaque to be awarded to establishments that cater for guests with disabilities.  Establishments will not be penalised for not offering these facilities.   The evaluation for the Universal Access takes up a large part of the space on the assessment questionnaire, making it feel longer and more onerous than it is if the Universal Access is not evaluated.

6.   Some of the key requirements are the following:

      *   One off-street parking bay per bedroom must be offered, but can be up to 2 rooms per bay in “urban areas” (this should be what most establishments have already)

      *   Staff must be on 24 hour call as far as safety and security is concerned (this probably is in place in most establishments)

      *   Contentious could be the minimum room and bathroom sizes specified, given that the current dimensions of rooms in existing establishments cannot be altered: a 4* guest establishment must have a size of at least 30 sq. meters for the bedroom, bathroom and landing.  The bedroom must have at least 9 sq meters of “free floor space”, and the bathroom 2 sq. meters of such space

      *   All 4* and 5* establishments must offer a safe fitting a “17 inch” laptop - this could be very contentious, given that most guest houses have built-in safes for valuables already.  This could be a very costly requirement change to meet

      *   Each wardrobe must have a minimum of 14 clothes hangers in it (one wonders how they came to this number - surely 10 can do?)

      *   All 4* and 5* establishments must have airconditioning - this is the most costly requirement change, and will create resentment amongst those establishments that do not have airconditioners, especially for B&B’s, as well as for those that do, given the punitive electricity cost increases

      *   Each bedroom must have a “master lighting switch” at the beside, something which requires installation at building stage, so this too can cause controversy and cost

      *   Mirrors must measure 120 x 40 cm, and may not be on the back of the door.  Most establishment mirrors are on the back of the bedroom door!

     *    Bathrooms may be open plan to the bedroom, but the toilet must have a lockable door.  Guests must be informed about open plan bathrooms when they book.

    *    Towels have to be changed every day - this is very controversial, given water shortages and punitive electricity charge increases from 1 April.   Bed linen must be changed every 3 days.

    *   A hot and a cold breakfast choice must be offered, and the breakfast time must be at least three hours (this is a fair requirement).

    *   A laundry service must be offered on at least 5 days a week (this is a fair requirement)

    *   An internet service must be offered in 3*, 4* and 5 * establishments (this is a fair requirement, given guest needs, but will add to the running costs of the business).

    *   The MOST controversial requirement is an 18 hour Reception service, from 6h00 - midnight, in 4* establishments.  Guest house staff work an extremely long day, and given the recession, this is a most irrational and expensive requirement.  Staff working until midnight without their own cars cannot get home if they do not live on the property, given the lack of public transport at that time of night!

The full document regarding the proposed Tourism Grading Council grading criteria for Country Houses, Guest Houses and B&B’s can be read here.

POSTSCRIPT 1: The deadline for comments has now been extended to 27 April, reports South African Tourism Update on 31 March.

POSTSCRIPT 2 : The accommodation establishments will be given one year to implement the new criteria, says an e-mail sent to them by the Tourism Grading Council on 31 March, and not 2 years as the NAA wrote.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com