Twitter has shown record usage since the start of the World Cup on 11 June, often crashing due to overload when a World Cup match is underway, fans of a particular team egging on their players to do better, or to praise them for a good performance. Twitter has a “fail-whale” sign when it is over-capacity.
If the Whale Cottage Portfolio WhaleTales blog is anything to go by, then the blogosphere has reached record heights. With steadily climbing unique readership of about 30 000 per month, the current unique readership for the first 21 days in June is already at 84025, meaning that the total for June could be close to 120 000, an unprecedented performance. The unique readership peaked on the opening day of the World Cup on 11 June, at a record 8182. Of the stories that have been written on our blog to date, the following posts have been the most widely read this month, proving that the World Cup dominates interest over any other topic, such as restaurant reviews:
Tags (blog-speak for keywords) too are of interest, and reflect the world’s focus on the World Cup, and the following were most used tags, connecting Google and other search engine users to the Whale Cottage Portfolio website:
1. USA Today
2. Minister of Tourism
3. World Cup 2010
4. Confederations Cup
5. Fan parks
6. Grant Thornton (the tourism consultancy that did forecasts of World Cup attendance)
7. Ivanka Trump (who spent her honeymoon in the Cape earlier this year)
10. Prince William (attended the England versus Algeria game)
Ten days ago the Whale Cottage Portfolio Whale Tales Blog was registered with www.amatomu.com for the first time, a Top SA Blogsites site measuring web traffic. The growth in traffic has moved the Whale Cottage Portfolio Blog to the top 20 list, being in 16th position of all blogs in South Africa today.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com