Germany’s most prominent society magazine Bunte has started a South Africa blog, in preparation for the 2010 World Cup. 

The magazine has a large and high profile readership, and the new blog should have a strong marketing benefit for the country.   However, the blog writer, whilst a guest of S A Tourism, is not completely positive, if one reads his first two posts.

Although advertised as being a daily blog, only two posts have appeared since 5 March.    The first post praises the one-hour time shift between Germany and South Africa; describes an uncomfortable night’s sleep on SAA (!); covers a visit to the newly built Rustenburg stadium, which makes the writer question whether the construction will be completed in time for June 2010, but is assured by the construction management that he should not be concerned; and his stay-over at The Lost City, which the writer refers to as a South African “Disneyland”, he questions whether it is not a little too “kitschig” and comments about the note in the room that he has to close his windows to prevent monkeys from getting into his room at night!

The second post describes a safari in the Pilansberg game reserve, and that he does not get to see lions; and refers to a soccer match between Orlando Pirates against Bay United, at Ellis Park, in which match the referee allows 8 minutes of extra time, on which the writer comments cynically, as he does about hardly seeing any whites attending the match, and refers to the stampede at the stadium in 2001, in which 43 persons died!

The Bunte blog is at http://www.bunte.de/leben/bunte-unterwegs/unterwegs-in-suedafrika/unterwegs-wilde-tiere-und-fussball_aid_8812.html.