Whale Cottage Portfolio Blog

What was Ravi Naidoo, owner of Interactive Africa and ‘Mr Cool’, who boasts FIFA as a client, and organiser of 13 Design Indaba’s to date, thinking when he decided to put Martha Stewart on the programme for the 2010 Design Indaba, which ended this weekend?

Billing Stewart as the lead Design Indaba speaker on its website, Stewart was described as speaking about “Food Design” at the Conference part of the Design Indaba, about ”the creative principles and practical ideas that have made her America’s most trusted guide to stylish living.  Millions of consumers rely on Martha Stewart as their arbiter of style and taste and their guide to all aspects of everyday living - from cooking and entertaining to decorating and gardening, and much more”.  Stewart’s profession is stated as : entrepreneur, TV host and author.  

None of these “credentials” would have necessarily made Stewart eligible as a speaker at a conference addressed and attended by the world’s top designers.  So what went wrong? Firstly, through Twitter, one could track Stewart’s movements around the country, from the time she left New York on SAA, praising the airline highly (sponsored ticket?), she was met in Johannesburg and taken on a safari to Singita (sponsored?), and then arrived in Cape Town, where she stayed at the One & Only Cape Town (sponsored?).  Stewart’s talk was mid-morning on day three.  From her Tweets, it was clear that she had made no effort to attend any of the other talks on the first two days, choosing rather to go sightseeing and winetasting, but here her brand endorsements stopped.   It is the owners of the wine estates (which included Warwick and Graham Beck) that made one aware of her stops there on Twitter.  She did Tweet about her lunch at Waterkloof, mistakenly referring to it being in Stellenbosch!  Given that she has close to 2 million followers on Twitter, this would have had a good marketing benefit for the Cape.

At Design Indaba, the conference organisers as well as bizcommunity.com, were Tweeting from the conference.   Here is the take on Martha Stewart’s talk by Louise Marsland, ex-editor of and writer for bizcommunity.com and editor of AdVantage magazine, who Twittered the whole Conference every few seconds:

‘The always spectacular Design Indaba will this year be remembered, not only for the fabulous speakers such as Harry Pearce, Bruce Nussbaum, Priyush Pandey, Stefan Bucher, Mokena Makeke, etc, but for the worst presentation it’s (sic) ever hosted - by famous ‘homemaker’ Martha Stewart. Who will also now be credited with launching the first local “twitcom”. [view twitterfall)   Delivering a presentation more suited to the Krugersdorp Vrouefederasie or the Belville (sic) Housewives Scrapbooking Circle, she managed to inspire a mass walkout in both auditoriums - practically unheard of in the history of Design Indaba, which is the industry’s premier conference and expo showcase in the creative industries and an inspiration destination annually.  And so we get another twiord (twitter word): she was ‘twitter slapped’ (twitapped?) by the twitterverse. Twerrible.  The complaints centred around that fact that she used her presentation as a sales pitch (given how she is about to launch her ‘Martha Stewart’s Cupcakes’ in South Africa) and spoke to these highly creative and key delegates with a lack of awareness that was astounding. With the likes of local agency heads and creative directors and world-renowned designers and architects in the audience, you don’t talk about doing ‘glitter by numbers’ pictures and show 29 pictures of yourself holding various farm life (unless that’s part of your creative installation!). The laughter was cringe worthy indeed. The result was a walkout.  Basically she was boring and out of touch and self-promotional. Everything that Design Indaba is not. Design Indaba is about collaboration, sustainability, social entrepreneurship, less conspicuous consumption and looking towards redesigning a new world where product has less impact on the environment. General opinion was summed up by the biting comment of MC Michael Bierut as Stewart left the stage: “Dr Craig Venter is to the human genome as Martha Stewart is to paint chips.” Ouch!The subtle quips continued through subsequent speakers in the afternoon on Friday with references to the ‘millions’ to be made out of design (not) and pleas for people not to put gold glitter on their food, or anything else for that matter. Speakers following her were thanked profusely for “showing us what Design Indaba is all about” by Bierut. Groans and laughter greeted each aside.  Delegates who walked out gathered around Bizcommunity.com’s live ‘twitterfall’ screen outside the main auditorium which live-fed the deluge of tweets to delegates. “It was hysterical,” said one executive creative director of a leading SA ad agency. “The tweets were hugely entertaining, much more so than her speech!”  Another creative director pointed out that the real story was how fantastically social media worked in this case. “People didn’t like her… so they said so. That’s the real story. Brilliant.”   Delegates and journalists attending didn’t pull any punches, with scathing references to her ‘lack of a glittering performance’ and the fact that she could write a book on ‘How to clear a room’, rather.’

Yesterday Stewart addressed a less distinguished audience, who paid R 250 to attend a breakfast session sponsored by Woolworths.   From the blog and Twitter feedback it appears that Stewart used the same talk, but attendees had lowered their expectations, given the feedback about her talk the previous day.   Some comments seemed self-justifying, others remained critical: read Cape Town News Blog’s report here.

Stewart appeared unaffected by the furore, happily continuing her Tweeting about beautiful Cape Town and hoping that she could get up Table Mountain, after the gale force southeaster winds had prevented her from accessing this design icon of the city.  In fairness to her, she did not make any negative comments on Twitter about her visit to South Africa, and was gracious to her hosts and sponsors in acknowledging them, the main ones at least!

Martha Stewart’s visit to Cape Town will be remembered for all the wrong reasons.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Cape Town has been selected as one of the ”World’s most beautiful cities” by Forbes.com, and joins Paris, Vancouver, Sydney, Florence, Venice, San Francisco, Chicago, New York City, Cambridge, Tokyo and London in sharing this accolade, reports the S A Venues Blog.

“Open space also makes Cape Town special, says Levitt.    Renowned English sea navigator Sir Francis Drake once referred to Cape Town as the fairest cape in the world. The city houses the Kirstenbosch botanical garden, and the top of Table Mountain offers a breathtaking view of the city from roughly 3,500 feet above sea level. Levitt, an environmental engineer, praises the city’s minimal ecological footprint, a result of its “manageable size.” says Forbes about Cape Town.

Chris von Ulmenstein, Whale Cottage Portfolio : www.whalecottage.com

The Whale Cottage Portfolio has increased the traffic to its website six-fold in one year, since embodying social media marketing, and has exceeded the 30 000 visitorship for the first time this month.  In 2009 a total of just fewer than 200000 unique visitors was recorded.

In January 2009 4850 unique visitors (i.e. unduplicated visitorship) had accessed the website, four months after Whale Cottage had started this blog www.whalecottage.com/blog.   At the end of December this had grown to 27 928 unique visitors.

The major impact on the growth in web traffic has been persistent blogging, with the target of one blog post published per day having been met with one or two exceptions.   Performance improved once the blog posts were posted during mid-morning, instead of just after midnight, when they had just been written.   This post is the 500th written on this WhaleTales blog.

Twitter has made a significant contribution too, with it serving as an “announcement” of what one has blogged about, providing a link to the website which can be accessed for more information, given its 140 character space restriction.   Whale Cottage has close to 700 followers, and has written more than 2 000 tweets to date.   Facebook has played only a small role in contributing to web traffic.

Cross-referencing has also assisted in the growth in Whale Cottage’s visibility, in that the social media links are part of the Whale Cottage e-mail signature; in that the WhaleTales newsletter invites its readers to follow Whale Cottage on Twitter and Facebook; and the blog has an RSS feed link, to enable regular readers to receive the latest WhaleTales blog post, and it has links to the Whale Cottage Twitter and Facebook pages.

New traffic to the website has come from restaurant reviews in particular, especially for new restaurants.  Few restaurants have websites, and do not understand about search engine optimisation.  Some Whale Cottage restaurant reviews have outperformed the restaurant websites in terms of the Google ranking on page one of a search on a specific restaurant.   Where other websites provided a link to the Whale Cottage blog in cases of restaurant controversy (e.g. Portofino, Carne), traffic to the website has been enhanced.

In 2009 the top 10 blog posts that were read most often were the following:

1.   Spar Sweet and Limelight Sour Service Awards (8 838)

2.   Petrol price drop best Christmas present for tourists (5119)

3.   Franschhoek goes Italian (Allora review) (4394)

4.   Rebel restaurateur a hit at Portofino (3 360)

5.   SA presence on top 50 restaurant list grows (2 468)

6.   Prince Albert celebrates in Fresnaye (2 276)

7.   Whales beach on Kommetjie beach (1 984)

8.   Minstrels do it for Cape Town (1 698)

9.   Table Mountain only SA New7wonders nominee (1 570)

10.  Sun Princess to visit Cape Town (1 510)

The most popular restaurants in Cape Town at the moment, based on restaurant reviews accessed on the Whale Cottage Portfolio website via Google this month, are Duchess of Wisbeach, Vaudeville and Kuzina.   

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

South Africa is one of 31 destinations recommended for travel in 2010 by the New York Times on its site www.nytimes.com.  The top five destinations are Sri Lanka, Patagonia Wine Country (San Patricio del Chavar), Seoul, Mysore in India, and Copenhagen. 

“Waiting in the wings”, according to the article, as places to go to in 2010 are countries/cities which include Damascus, Antarctica, Leipzig, Los Angeles, Las Vegas, Shanghai, Minorca, Costa Rica, Marrakesh, Bahia in Brazil, Kitzbuehl in Austria, Norway and South Africa.

South Africa made 22nd place on the list, and its selection is motivated by the Soccer World Cup taking place this year,  and Cape Town is highlighted as the best city in the country.  The full text motivating the selection of South Africa on the list follows:

“As host of the 2010 World Cup this summer, South Africa has gotten its game on with a flurry of new stadiums, new hotels and safari lodges.  While soccer is being played across nine cities, much of the action off the field is taking place in Cape Town. Already known for its stunning beaches, mouthwatering cuisine and sophisticated night life, the city is welcoming high-end hotels, including the recently opened One & Only Cape Town and the forthcoming Taj Cape Town (www.tajhotels.com/capetown). Set to open this month, the Taj will have 166 rooms, many with views of Table Mountain. Also scheduled to open in Cape Town this year — but not in time for the World Cup — is the second branch of the nascent Missoni Hotels group (the first property opened in Edinburghlast year, with future outposts planned for Kuwait, Brazil and Oman). Between matches, there’s plenty of time to go on a safari. If money is no object, check out the Ulusaba  (www.ulusaba.virgin.com), a private game reserve that’s part of Richard Branson’s collection of luxury vacation properties. It has opened the new Cliff Lodge, with private swimming pools and spectacular views of the bush. Prices start at 13,800 South African rand (around $1,878 at 7.35 rand to the dollar) a night for two.”

The full article can be read here.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Sweet Service Award goes to the contractors and staff responsible for the magnificent Cape Town Stadium, which was completed on schedule. It has become a modern landmark for the Mother City, and will give soccer fans a view onto Table Mountain or on to the Atlantic Ocean.   It is proudly supported by Capetonians, many of whom were resistant to it initially.   The area around the stadium is almost complete and the 9-hole Metropolitan Golf Club is likely to have a better course and clubhouse than ever before.  The road system near the Stadium is outstanding, and it is quick and easy to connect to the V&A Waterfront from Sea Point, Green Point and Fresnaye.  Some of the many contractors include consulting engineers Arcus GIBB, Henry Fagan & Partners GOBA, BKS, ILISO Consulting, Martin & East; quantity surveyors MLC, HP and Abakali;Architects gmp Architects, Munnik Visser, jakupa, Paragon Architects, Louis Karol; OvP Landscape Architects; and many more.  Mr Bev Mitchell was the Chairman of the management committee and Andre Lambrechts the chief project manager.  None of this would have been possible without monies from the City of Cape Town, the Western Cape government, and the national treasury.

The Sour Service Award goes to Vodacom once again, for receiving payment for the cellphone subscription via Pick ‘n Pay’s EasyPay.  Such payment is meant to register on the system the following day, but does not appear to, as the customer was once again cut-off, without warning, despite payment having been made on due date.  It appeared that Vodacom was cash-flow short, as it sent an SMS on 1 December to chase payment, when it usually did so around the 4th or 5th of the month!  The customer was cut off on 3 December.  Once one registers the cut-off at Vodacom, one is promised a one-hour reconnection time, but this is never accurate, the reconnection taking 6 hours, even though proof of payment was sent to Vodacom’s Johannesburg offices, and all ID and address verification procedures had been followed and checked.

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.   Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.

A 2010 World Cup advertising issue has kicked up a huge controversy.

According to an article in the Cape Times earlier this week, the City of Cape Town is selling advertising space on Table Mountain, by means of night-time illumination, for the 2010 World Cup, at R 150 000 per month, for an 8-month period.   The City has to offer FIFA sponsors “first right of refusal” for all public advertising media options.

It appears that a City of Cape Town 2010 World Cup branding document offers Table Mountain as a branding opportunity, and that S A National Parks has agreed to the branding, but the body is denying this.

In a joint statement on 22 December, both the City of Cape Town and S A National Parks declared that “No 2010 branding or any other advertising or promotional event of a commercial nature would be allowed on Table Mountain”, reports the Cape Times.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

When leaving the cinema after seeing ‘Invictus’, I could not come to a conclusion about my feelings about the movie.   While it has a star cast of international actors (Morgan Freeman and Matt Damon) and a star director in Clint Eastwood, and is set in Cape Town and Johannesburg, which bodes well for the country’s awareness and visibility, there was a nagging question as to which movie-goers around the world would be interested in a movie about South Africa’s transformation into a democracy almost 20 years ago, and more particularly, the country winning the Rugby World Cup in 1995 against all odds.   

Angelina Jolie and Brad Pitt and one of their adopted sons were at the premiere of the movie in Los Angeles a week ago, and one wonders what would have made them see the movie, other than respect for their fellow-actors and the producer.

The filming is mainly concentrated on the rugby field and in Madiba’s official residences and offices.  Cape Town features in the scenic shots, one being a magnificent shot of a SAA aeroplane flying in front of Table Mountain; various shots of the V&A Waterfront, including a trip to Robben Island on the ferry, and a number of rugby match celebrations at Ferrymans; and a run on Beach Road in Mouille Point, the lighthouse forming a dominant backdrop.

While most would say that Morgan Freeman was the star of the movie, playing the role of the magnificent Nelson Mandela, who sees the Rugby World Cup as a way in which to unite 42 million South Africans, it is Matt Damon who is the real star.   Matt Damon IS Francois Pienaar, and speaks with a most believable South African accent; Morgan Freeman is Morgan Freeman in voice, and is Nelson Mandela in looks only.

Nostalgically, the movie was interesting to see, in observing how much and yet how little has changed in South Africa in 20 years.    Long-forgotten brand names, such as Volkskas, Xerox and Iscor, and old logos such as those of SAA and Coca Cola, were visible around the rugby fields.

One error was that Madiba was seen to be reading the Cape Argus for breakfast!   Some characters had too pronounced an (unrealistic) South African accent, including Pienaar’s mother, and the white security men.   Pienaar’s wife Nerine, played by local actress Marguerite Wheatley, was very real in acting and speaking.  Both Freeman and Damon have been nominated for the Screen Actors’ Guild awards, as best actor and best supporting actor, respectively.

The name of the movie comes from the Invictus poem by William Ernest Henley, which Mandela had in his prison cell on Robben Island, and was the mantra by which he survived:

It matters not how strait the gate,

How charged with punishment the scroll,

I am the master of my fate:

I am the captain of my soul.

Given the 2010 World Cup, and a similar scenario of only a particular section of the South African population enjoying soccer,  ’Invictus’ may hold clues as to how President Zuma and FIFA will get all South Africans behind the spirit of the world’s biggest soccer event.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Given the amount of effort that was put into the production of the FIFA Final Draw show, which was broadcast to 700 million viewers in 200 countries, the one hour show was disappointing, and an opportunity lost for the marketing of Cape Town and South Africa, reflecting an ueber-African theme.   Local producer George Mazarakis’ claim that this would be the best Final Draw production did not live up to his promise.

While the footage on Sky News showed that the entrance to the Cape Town International Convention Centre was beautifully decorated with murals depicting various aspects of Cape Town, including a huge Table Mountain and other iconic visuals, and real proteas, there was no visual representation of Cape Town or the country inside the show venue, the stage being largely bare, with only the screen, the podium, and the very valuable World Cup in front of it.

Video after video was shown, largely telling the story of the FIFA World Cup.   Another showed the readiness and preparation by the hospitality industry for the big event, with not one white person featured in it at all!   Johnny Clegg was the only white performer of the show.   The visuals in the video showed some wildlife, but none of the other beautiful highlights of Cape Town or the rest of the country was shown.  The sound for Angelique Kidjo’s performance was atrocious, but improved by the time the Grammy-award winning Soweto Gospel Choir performed.

Zakumi, the 2010 World Cup mascot, looked silly, and is not an asset to the event. 

The Draw itself was presented by ‘Lady in Red” Charlize Theron, whose sole role was to look pretty next to serious Jerome Valcke, Secretary-General of FIFA.  Theron, whose dress was designed by local designer Gavin Rajah, gushed about her pride in “our country”.  Valcke said “We are ready,  South Africa is ready”, to great applause.  Speaking far too quickly, Valcke tried to explain how the complicated Draw works, and how the “geographic separation” had to be created.   This was achieved by having 8 “pots”, from which the teams playing against the 8 seeded teams (Brazil, Spain, Netherlands, Italy, Germany, Argentina, England and South Africa) were randomly selected by David Beckham, South African Springbok rugby captain John Smit and cricketer Makhaya Ntini (what were they doing at a soccer event?), Bafana Bafana’s Matthew Booth, and Olympic medallist Haile Gebrselassie.

The eight groups for the 2010 World Cup are the following:

Group A:  South Africa, Mexico, Uruguay, and France

Group B:   Argentina, Korea Republic, Nigeria and Greece

Group C:  England, USA, Algeria and Slovenia

Group D: Germany, Australia, Ghana, Serbia

Group E: The Netherlands, Japan, Cameroon, and Denmark

Group F: Italy, Paraguay, Slovakia, and New Zealand

Group G: Brazil, Korea DPR, Ivory Coast and Portugal

Group H: Spain, Switzerland, Honduras and Chile

Eight matches will be played in the new Cape Town Stadium, on the following dates and times:

11 June  France versus Uruguay at 8.30 pm

14 June: Italy versus Paraguay  at 8.30 pm

18 June: England versus Algeria at 8.30 pm 

21 June: Portugal versus Korea DPR at 1.30 pm

24 June : Cameroon versus The Netherlands at 8.30 pm

29 June:  winner of first group H and second group G, at 8.30 pm

3 July : quarter-final at 4 pm

6 July:  semi-final at 8.30 pm

Capetonians who joined the Fan Fest at the top of Long Street probably had the most fun, in partying the night away to music greats such as Coda, Freshlyground and more.   It is estimated that a crowd of 50 000 enjoyed itself, and entrance to more party-goers had to be barred.    Sky News broadcast from Long Street prior to the start of the Final Draw. 

Chris von Ulmenstein, Whale Cottage Portfolio: www,whalecottage.com

The Western Cape province and the BBC have signed a deal, which allows the BBC to set up its broadcasting headquarters on top of the Somerset Hospital close to the new Cape Town stadium, and adjacent to the V & A Waterfront, reports the Cape Times.

A special glass top roof will be constructed on top of the hospital building, allowing the BBC to broadcast the 2010 World Cup from Cape Town with a view of Table Mountain, and of the Cape Town Stadium.  Soccer star Gary Lineker will be the BBC’s host for the soccer event.    The studio will not interfere with the operation of the hospital.

The value of the deal has not been disclosed, the agreement between the two parties prohibiting this information from being supplied.

The official FIFA Media Centre will be in Johannesburg, but Cape Town is a popular location for international broadcasters, says the province’s 2010 World Cup co-ordinator Dr Laurine Platzky.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com