Whale Cottage Portfolio Blog

The countdown to the last 100 days to the largest sports event ever to be hosted by South Africa starts today.   FIFA has given South Africa 8/10 for its readiness to host the World Cup, with only 100 days left for it to become 10/10, reports the Cape Argus.

A whirlwind visit by the FIFA and Local Organising Committee top executives and 120 local and international journalists of all ten the World Cup host cities has focused attention on the status of the preparations for the event.

1.  The Cape Town Stadium is completed, and two test events which have taken place in the stadium went off reasonably smoothly.  FIFA Secretary-General Jerome Valcke heaped praise on Cape Town for its stadium yesterday, and he said that the city stadium pitch should be the benchmark for all stadiums.   Valcke also said that “Cape Town will be the perfect place to be during the World Cup.”   He lauded the Cape Town Stadium, and said that it would attract many thousands of soccer fans, even after the completion of the World Cup. 

   The pitch at Mombela Stadium in Nelspruit is currently a sandpit, but will be ready for the June start. 

2.  The roads in most host cities and highways leading to them, have been significantly improved, and should be completed by April.  The roads in Cape Town in particular will be transformed, with the N1 and the N2 both having more lanes, and previous traffic blockages such as Hospital Bend on the N2 will be something of the past soon.   Even in the city centre, the roads and pavements have been radically improved in Green Point, close to the Cape Town Stadium, making it a pleasure to drive past the Stadium to get to the Waterfront, and to walk in the area.

    The roads around the Royal Bafokeng Stadium in Rustenburg and the Mombela Stadium in Nelspruit are still in a poor condition.

3.   Bookings seem to have slowed down to a trickle as far as accommodation is concerned, and this is FIFA’s current largest challenge, in that international media are reporting negatively about the “rip-off” pricing in South Africa and the level of crime.   These two factors appear to be the major deterrents to soccer fans attending the matches.   Accommodation in a leading suburb like Camps Bay in Cape Town, a 10 minute drive from Cape Town Stadium, is about 50 % booked for the World Cup.   MATCH, FIFA’s accommodation agency, has been severely criticised for creating the image of “rip-off pricing”,  by adding 30 % commission to all its package components, including accommodation, tickets, flight tickets, and transport.

4.   FIFA’s is expanding the number of low cost tickets it is making available to South Africa, and denies lowering the price of its category 3 and 4 ticket prices offered to South Africans.   But tickets are not selling as they should, meaning that the estimate of 450000 international soccer fans attending the World Cup will not be achieved, meaning more locals will make up the viewership, but will not be using the hospitality facilities which have been pitched at international soccer fans.   More tickets could be made available at lower prices closer to the start of the World Cup.

5.   Excitement in South Africa about the World Cup remains low, and in fact appears to have reduced in interest since the Final Draw of 4 December.   This follows the news that the international soccer fans will not be attending as expected, and that top international trainers are expressing their resistamce and restentment to FIFA for choosing South Africa and maybe even Africa as the host country for the first time ever.

6.   What was meant to be an African World Cup, stressed to be such by FIFA President Sepp Blatter over and over again, appears to be a South African World Cup.  Due to a reduced demand of accommodation, MATCH is not using accommodation in neighbouring countries or in Mauritius, as previously threatened.  Worst of all is that ticket sales to soccer fans in African countries are extremely low (about 2 %), due to the difficulty in making bookings via the internet in African countries, and the low ownership of credit cards on this continent.

7.   What is missing is a campaign of support, to enthuse South Africans to be positive about the World Cup, and to be friendly and generous to soccer fans.  In Germany an advertising campaign was launched in the last few months prior to the start of the World Cup 2006, with the slogan :”Die Welt zu Gast bei Freunden” (The world at home with friends), to encourage the generally stiff Germans to reach out and welcome soccer fans from around the world.   The campaign was particularly successful in uniting East and West Germans at the time. Plans to teach locals foreign languages such as Spanish and French, and to guide them in regard to cultural differences,  have not been followed through.   Volunteers have been interviewed but not appointed.  Some of them will be appointed for their foreign language skills, and for their knowledge of their city.   But time is running thin, to train them as to how to deal with the calibre of such an event.

8.   What will give the marketing of the World Cup a much-needed boost will be the attendance of the World Cup by VIP’s : those that appear likely to attend include President Obama; Paul Allen, the Microsoft co-founder; top businessperson Lakshmi Mittal; Businessperson and Chelsea owner Roman Abramovich;  Charlize Theron, who assisted with the Final Draw in December; Victoria Beckham, who is said to have rented an apartment in Camps Bay rather than join the England team in Rustenburg; rapper Akon and possibly Lady Gaga;  Franz Beckenbauer, previous German star soccer player and trainer, will spend the first five days of the World Cup on the MS Noordam outside Durban, reports The Times.

Cape Town celebrates the 100-day countdown with a demonstration of the Diski Dance at Cape Town Stadium, organised by Cape Town Tourism.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Ticket sales for the 2010 World Cup are not going as hoped, and increasingly international criticism is being expressed about the costs of attending this premier world sporting event, in respect of ticket prices, the costs of flying to and within South Africa, and the accommodation costs.

German soccer hero and ex-trainer, and FIFA Exco Member Franz Beckenbauer has spoken out about the high ticket prices for the 2010 World Cup, reports the Cape Argus.   Beckenbauer says that few soccer fans can afford the high ticket prices, he allegedly told SkyNews. Of the 21 000 tickets available to follow the German team in playing Australia, Serbia and Ghana in Group D, only 6 700 have been sold, he said.   Travel costs are also deemed to be very expensive.

The Guardian (www.guardian.co.uk) in the United Kingdom reported this week with a headline ”World Cup scramble for Africa fizzles out”, and reflected that fewer German and Dutch tickets have been sold relative to supply.   However, England fans are expected to take up the full allocation of tickets.  To date, 22 479 tickets have been sold to English fans. The article states:”…predictions from the South African organising committee and tourist chiefs that between 40 000 and 50 000 England fans would descend on South Africa as part of a contingent of 450 000 tourists now look over-optimistic. 

Kevin Miles, from the England Football Supporters’ Federation, says it bluntly: “It’s a calculation about the World Cup experience you can get for your restricted funds and a combination of expensive flights, rip-off hotel rates, difficult internal transport, uncertainty about safety and the fact that it is winter.  They all combine to make it a much less attractive proposition”.   The base rate of a tour package from the UK is R 42 000, the Guardian article says.

The Sunday Times yesterday reported that a base package for an England fan flying to and from South Africa, 14 nights accommodation at a 3-star establishment, a ticket for a match each in Rustenburg, Cape Town and Port Elizabeth, and travel between soccer match venues will cost R 60 000 as sold by MATCH-accredited tour operators.   A Brazil fan will pay R 90 000 for a return flight, transfers locally, 12 nights’ accommodation and tickets for the first 3 Brazil matches, while a Mexico fan will pay R 105 000 for a 15-day trip, including the return flight, internal transfers, accommodation, and a ticket for the first three Mexico matches.  International soccer fans say that they will not come to South Africa for the World Cup to be ripped off!

The Communication Workers Union (CWU) has called on the FIFA Local Organising Committee to lower the price of tickets.   The Local Organising Committee has countered this request by stating that South Africans are eligible to buy special low-price Category 4 tickets, at R 140 each.   In 2006 the cheapest tickets in Germany were priced at about R 600 each.   FIFA set the dollar/Rand exchange rate at R 7, to avoid price fluctuations - the Rand is not trading far from this level at the moment.

The Minister of Tourism, Marthinus van Schalkwyk, and the FIFA Local Organising Committee CEO Danny Jordaan, have cautioned the industry against overpricing.  Yet they have not reprimanded MATCH for its excessive rates for accommodation, transport, and ticket prices, in taking a 30 % commission on top of the already high accommodation costs, as well as commission on all other parts of the packages.  The fact that FIFA CEO Sepp Blatter’s nephew is a shareholder in MATCH clearly compromises them!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The world’s eyes will be on Cape Town tomorrow, when the FIFA Final Draw takes place at 19h30 in the Cape Town International Convention Centre.   More than 700 million TV viewers in more than 200 countries are expected to watch the Final Draw, which is hugely important as it determines which of the 32 teams play against each other, and where these matches will take place.

A huge upsurge in ticket sales is expected after tomorrow’s Final Draw, when soccer fans choose which matches they book tickets for and which teams they want to see play.  A new wave of ticket sales starts on Saturday, with low-priced tickets at R 140 still available to South Africans.

More than 5 000 media, FIFA officials, team coaches and VIP’s will attend the Final Draw at the Convention Centre.  Charlize Theron, Oscar actress and originally from South Africa, is one of the presenters, while David Beckham, Pele, Archbishop Tutu, Past President FW de Klerk, Franz Beckenbauer and President Zuma will also be present. 

The Executive Producer for the Final Draw, South African George Mazarakis, says that it would be the best FIFA Final Draw ever.    He said that “the event would showcase not only South Africa’s ability to deliver a successful World Cup, but that it would also celebrate Africa’s humanity, reports the Cape Argus.   “The final draw is more than just a TV show, it’s a celebration of football and Africa” he said.

A stage of 40 meters wide, and 8 meters tall, which took 5 000 hours to build, will be filmed by 18 cameras.   The set was almost predominantly made in Cape Town.  More than 3 000 locals are involved in the production.  Entertainers performing at the Final Draw are the Soweto Gospel Choir, Angelique Kidjo and Johnny Clegg. 

The weather forecast looks favourable for tomorrow, with lovely blue skies, ensuring good scenery shots for Cape Town.   This is Cape Town’s biggest international marketing event ever, only to be capped by the semi-final for the 2010 World Cup in July.

At the mountain end of Long Street a stage will be set up, on which local bands will perform, and large TV screens will broadcast the Final Draw.   More than 15 000 Fan Fest revellers are expected to enjoy the celebration, at which Freshlyground, Jimmy Dludlu, Coda and other musicians will play.

Access into and out of the city tomorrow is expected to be a nightmare, with numerous road closures near the Convention Centre, and around Long Street.   On Sunday evening 100 000 Capetonians came to see the switching on of the Christmas Lights, and this caused traffic anarchy in the city center.  No traffic police were visible on that evening, and pedestrians took over the street lanes, which clogged up all vehicle movement.

The FIFA VIP’s have been entertained this week, with a lunch yesterday on Signal Hill, with a spectacular view onto the new Cape Town Stadium, and a 5-jet formation flyover put on for them.   A dinner party was hosted by Premier Helen Zille in her official residence, and the FIFA executive committee is meeting on Robben Island today.   Journalists will be treated to a media gathering at Maiden’s Cove between Camps Bay and Clifton, and one hopes that the weather gods will switch off the southeaster on that day!

Disappointingly, very little FIFA World Cup branding is visible in the city - a huge banner is visible on the Westin Grand Hotel, at which FIFA President Sepp Blatter is staying with his entourage.  Eight Adidas footballs have been set up near the Caltex garage at the entrance to the Waterfront, and tiny VISA flags are visible in the Waterfront.   The lamp pole banners on Buitengracht Street are boring, and one can barely see the FIFA 2010 World Cup logo on them. 

Grant Thornton Strategic Solutions estimates that 480 000 foreign soccer fans will attend the 2010 World Cup, and will generate R 8,5 billion for South Africa, generating a benefit of R 11,5 billion for the country’s economy.    The consultancy expects 50 % of the tickets to be sold to locals, and the balance to international soccer fans.  About 18 000 journalists are expecetd  next year and 26 million soccer fans will view the World Cup on TV.   The largest number of international tickets have been sold to the USA (360 565), the UK (481 184), Germany (25 060) and Australia (17 848), reports the Cape Argus.

Chris von Ulmenstein, Whale Cottage Portfolio www.whalecottage.com

Cape Town is in  a frenzy to beautify itself before the world’s media and the FIFA big brass come to Cape Town for the FIFA Final draw on 4 December, which will be held in the Cape Town International Convention Centre.

Roadworks are hastily being completed on Buitengracht Street, near the Convention Centre, to make Cape Town look at its best for the very important event in the FIFA 2010 World Cup programme.

For the first time, the driving and advertising exclusion zone has been announced, simply by an ad in the Cape Argus, outlining the ‘Final Draw Controlled Access and Exclusion Zones’.

The block of streets between Ross Street, 2 streets parallel to Buitengracht Street in Green Point/De Waterkant and Parliament Street, and Buitensingel Street/N1/N2 entrances to Buitengracht Street, now has restrictions placed upon it until 12 December, in terms of the City of Cape Town’s 2010 By-law.   No advertising linked to the World Cup may appear in this zone in the period specified, without formal FIFA permission, and businesses may also not “change their normal business operation without approval from the City of Cape Town”, says the ad!   The ad warns that access into the zone on 4 December may be restricted.

On the day of the Final Draw, a public viewing area will be established at the top of Long Street, and restaurants in the area are stocking up on supplies for thirsty soccer fans, fearing lack of access for deliveries on the big day.   It is expected that 20 000 visitors will attend the Final Draw party in Long Street.   A section of Long Street will be cordoned off on 3 December already, reports the Cape Argus.

The FIFA Final Draw will randomly select which teams play against each other in which locations, influencing where the teams are based during the World Cup period, and is the precursor to accommodation bookings and other arrangements for the big soccer event.

At the Final Draw FIFA President Sepp Blatter is also expected to announce the location of the Fan Fest venues for 2010.

The 32 teams that have qualified for the 2010 World Cup are:   Portugal, France (a controversial match, for which a replay is being demanded by the Irish), Slovenia, Greece, Algeria, Uruguay, Japan, the Netherlands, North Korea, Australia, South Korea, the USA, Brazil, Ghana, England, Paraguay, Spain, Denmark, Ivory Coast, Chile, Germany, Italy, Mexico, Serbia, Argentina, Switzerland, Honduras, Slovakia, Nigeria, Cameroon, New Zealand and South Africa.

The Japanese team is setting up its base camp at Fancourt in George, while the German team is said to be considering Val de Vie, between Paarl and Franschhoek.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The new Cape Town Stadium has been completed and handed over by the building contractors to the City of Cape Town, reports the Cape Argus.

The R 4,5 billion stadium has had all its seats installed, the grass pitch has been grown from seeds planted 2 weeks ago, the outer facade has been recleaned and painted after the storms over the past ten days dirtied some of the exterior, and the signage erected, all in time for the roofwetting party.

The stadium allows spectators a good view onto the pitch.   Spectators will not be more than 190 meters away from the soccer action.  Two special VIP boxes are contained in the stadium - one for FIFA President Sepp Blatter, and the other one is speculated to be for President Jacob Zuma.

The stadium construction commenced two years ago.  Three events will be held at the Cape Town Stadium in the first half of next year, to test it before the 2010 World Cup. 

Chris von Ulmenstein, Whale Cottage Portfolio www.whalecottage.com

USA President Barack Obama and FIFA President Sepp Blatter meet in the White House today, and Blatter will be extending his personal invitation for Obama to attend the 2010 World Cup in South Africa. 

Obama’s acceptance of the invitation, to which he has hinted at already, will be a huge marketing boost for South Africa, and for the 2010 World Cup.

“I know there are people around the president who are football fans, and that they will make everything possible in his agenda that the president be at the opening of the World Cup or the final,” Blatter said to Associated Press.

Whale Cottage Portfolio www.whalecottage.com

The Minister of Tourism, Marthinus van Schalkwyk, has acknowledged the concerns the small accommodation sector has regarding the MATCH rates and the cancellation policy for the 2010 World Cup.   

Business Report reported as follows on 8 July:

“Onerous conditions imposed by Match, the Fifa agency tasked with securing 55000 rooms for the 2010 Soccer World Cup, remained a problem for small hotel operators, Tourism Minister Marthinus van Schalkwyk said this week. 

The minister said that with more than a 100 000 graded rooms in SA, the country had more than enough accommodation for next year’s tournament, but many small operators were reluctant to sign over their stock to Match as they were unhappy with the contract conditions. 

“The industry has raised concerns about the price level offered by Match as well as its escape clause,” Van Schalkwyk said in an interview. 

“Many feel they can do better by holding on to their rooms. While we will continue to work with Fifa and Match to secure enough rooms, it is a free market, and we as government cannot interfere.” 

Addressing Fifa president Sepp Blatter’s concerns about the lack of available rooms in Bloemfontein, the minister said it was not a shortage of hotel rooms but rather a transport problem. 

“We realised that we could not approach private sector players to build hotels where there would be no demand beyond 2010. 

“So we had to come up with a way of transporting fans to the host cities, and the focus is on making sure we have the transport infrastructure in place for next year.”

The Whale Cottage Portfolio has expressed its concerns about MATCH and its unsuitable contract as far as Small Accommodation establishments go from the time that MATCH started doing industry presentations more than two years ago.

Whale Cottage Portfolio: www.whalecottage.com

FIFA’s Secretary General Jerome Valcke has rated South Africa as 8/10 on its readiness to stage the 2010 World Cup from 11 June to 11 July next year, reports the Cape Times.

FIFA President Sepp Blatter downsized the score to 75 % at the conclusion of the Confederations Cup.

The FIFA rating is based on the country’s current organisation and hosting of the Confederations Cup, for which the final was played on Sunday evening.   “The organisation from the LOC has been really top class.  What is more pleasing is the players are returning to their countries with a good opinion of South Africa, the people, fans, stadiums, hotels, and training facilities.  That is the best advert we could hope for”, Valcke said.

Blatter added that the Confederations Cup had been well run and that FIFA is looking forward to a “hugely successful 2010 World Cup”, reports the Cape Times.

Incidents such as a strike by volunteers at Ellis Park, and the alleged theft of cash from the Egyptian team players’ rooms have been effectively dealt with.

FIFA President Sepp Blatter said that crime could happen in any country:   “Players being robbed  is sad, but it can happen anywhere in the world - even in the United States.   We take as many precautions as possible, but I am satisfied fans, teams, and the public will be safe during the 2010 World Cup.”   At the media briefing at the conclusion of the Confederations Cup, Blatter did not refer to crime as one of the issues that need to be addressed for the 2010 World Cup.

Blatter said that he hoped to give South Africa a score of 10/10 in 2010.

Further problems which the Confederations Cup highlighted is a shortage of 15 000 beds in Bloemfontein, and problems with the park-and-ride system in Johannesburg.   FIFA has also highlighted that it does not wish the new soccer stadia to become “white elephants” after 2010.

Valcke said the the teams, the players and the officials who are part of the Confederations Cup will be South Africa’s best ambassadors for 2010.

Whale Cottage Portfolio: www.whalecottage.com

FIFA’s President Sepp Blatter has announced that President Barack Obama has accepted an invitation to attend the opening ceremony of the World Cup at Soccer City in Johannesburg on 11 June 2010, reports the Cape Argus.

Being cautious about Obama’s actual attendance, Blatter said:” The President of the United States has been invited to the opening ceremony of the 2010 World Cup.  He has accepted our invitation.  But you know that heads of state are extremely busy and hopefully his schedule will allow him to attend.”

Blatter said that the world had started trusting Africa, including South Africa, in delivering a unique but spectacular World Cup.   “The world will see a fantastic spectacle in Africa in 2010.   South Africa is going to make everyone proud of Africa.  Believe me, I trust Africa and South Africa completely.   I have never for a minute doubted that the 2010 World Cup will be a massive success” Blatter added.

Blatter added: “It is a continent that has given us so much and it’s time to give it something in return.  And look, our economic partners have shown their confidence, and television too.   They will be there in 2010.  It’s only right and I believe that it was a moral obligation of ours to give the World Cup to the Africans”, reports Reuters.

The opening match will attract up to 100 000 soccer fans, in a match at which Italy, as defending world champions, or Bafana Bafana, as hosts, will play.

FIFA has announced that South Africa’s favourite soccer noisemaker, the plastic vuvuzela “trumpet”, will not be banned for the 2010 World Cup, despite heavy criticism of the noise it makes from journalists and players currently attending the Confederations Cup games in South Africa.

Blatter has agreed that it is a noisy instrument, but said:  “But that is what African and South African football is all about - noise, excitement, dancing, shouting and enjoyment.   When we go to South Africa, we go to Africa.   It is noisy.   It is something else than in the rest of the world.”

Spanish star Xabi Alonso said:”That trumpet?  It is not nice.   I think Fifa should ban it.  It’s not really distracting, but it’s not a nice sound to hear”, reports The Times.   Alonso was reacting to the vuvuzelas used at Bloemfontein stadium, where its usage is said to have been “restrained” compared to at other stadia at which the Confederations Cup games are being played.  

Brazilian Robinho complained about the noise, saying that he could not hear the instructions from his coach when they played the United States.

A soccer fan was quoted by USA Today in saying that the vuvuzela is ”a part of my life”.  Another said: “This is our voice.  We sing through it”!  

Spanish Santi Cazorla said:”It’s true that they make a lot of noise, but we’ll just have to get used to them”.