Whale Cottage Portfolio Blog

Our blog has been running a Restaurant Winter Specials list for the past few months, with more than 100 restaurant offers attempting to attract locals into restaurants in Cape Town and the Winelands towns, in what is traditionally a poor time for the hospitality trade.  The winter special of The Kove in Camps Bay only is good value relative to what the restaurant normally charges for its dishes, and does not compare favourably to many of the restaurant specials offered.

The Kove is part of a quartet of restaurants owned by Paul Kovensky (the surname being the inspiration for the naming of The Kove, no doubt), three of them being almost next door to each other in The Promenade building in Camps Bay (The Kove, Zenzero and Paranga).  Pepenero is located in Mouille Point.   The latter restaurant occupies a large space, and clearly was not able to attract enough custom to fill the space, and since last year has attracted food bargain hunters by offering specials.  The Kove is the only other restaurant in the Kovensky Quartet to be offering winter specials this year.

When we entered the restaurant on Saturday evening, after having left the over-heated and over-priced Zenzero next door, we were offered a table closest to the fireplace, which we declined, not without some attitude from the Manager Bevan (the type that knows better than you do where you would like to sit).   The first thing I noticed was the tattoos on Bevan’s arms (I am sorry, but it is the most off-putting thing, something that I experienced at Leaf Restaurant recently as well).   Waiter Casper presented himself soon thereafter, and gave me one of those looks that declares attitude without saying it.  By “mistake”, waiter Richard also presented his services to our table, and he was genuinely nice and we requested that he be our waiter, and he did a great job in looking after us with what seemed like genuine interest.  

The restaurant has a raised back section, with different chairs compared to the street level section, in which the chairs look like lawn furniture, in smart white and silver frames, with white or green chairbacks (the same grass green as at Leaf Restaurant), with green blankets over the chairs, should one still be cold inside the warm interior.  The lighting is dimmed to very low, making it difficult to read the menu.  We had flashes of white light from the World Cup TV above us, when it changed its picture!   Music was vibey, from an iPod playlist, along the lines of the Gotan Project.   Riedel glasses are on the table, and good quality linen and cutlery is used.  A faux library on both sides of the restaurant is meant to add a homely touch, I assume.  The ceiling of the street level section of the restaurant is adorned with a mock grapevine in autumn colours, and there are plastic marigolds on the table.

The menu for the Winter Specials covers two pages almost hidden at the back of the menu, and one is not told about them spontaneously (as at Five Flies and 1800 Restaurant at the Cape Royale).  One has a number of choices of specials, making it feel like one is really getting a good deal, but the Specials prices are average compared to other Cape Town restaurants.  First, one has the option of a two-course special, consisting only of a starter and a main course, and a glass of wine, at R 120.   The problem starts with the wine.   Why would a reputable restaurant offer an unlabelled unidentified white and red wine as part of the special?  It cheapens the Winter Special immediately.  They must have paid next to nothing for it, if they have to hide the wines’ origins.   Starter choices are mussels, Prawns 3 Ways, calamari, chicken livers and a house salad.   My partner had the prawns, brought to the table with a finger bowl, and the “3 ways” are 2 minute prawns each served with mustard and brandy, garlic and ginger, and orange and cumin.  It was a struggle to get them out of their shells.  The main course choices are fresh line fish, sirloin steak, baby chicken, beef burger and pork ribs.  The portion sizes are not indicated, and a starch is served with these.   (On the a la carte menu, one has to pay extra for starches, sauces and salads).   The steak was served medium rare, as ordered, but was not as tender as my partner would have liked it to be, with a tendon running through it, showing that a cheaper cut of meat had been used.   A good spicy and creamy Pepper Sauce was served with the steak.  No desserts are offered as part of this special.   Two small slices of older white bread were served, which I did not even bother to try.  To do the mathematics on the special: normal price for 1/2 prawn portion R45 + sirloin steak R85 + sauce R 20 + mash R20 = R170 (Special price charged plus glass of unidentified wine R120) - however, paying R125 for the 200 - 250 gram sirloin, mash and sauce on the a la carte menu is excessive anyway. 

In addition to the two-course special, one can order oysters at R 9 each, 1 kg of prawns or Karoo lamb chops at R99, fish and chips at R79, 400 gram ribs at R75, and a seafood platter at R129.  On the surface these prices are not bad at all, until you realise that these are standard prices elsewhere, and more expensive than some of the other specials offered elsewhere at the moment (e.g. a 6-course dinner for R150 at Myoga and at La Mouette).  I had the lamb chops, three served on a large plate with the mash served lukewarm after the meat was brought to the table, in a side dish. The steak knife provided was super in getting to the bone.  I loved the ‘braai’ taste of the chops, which Richard told us came from the special basting sauce.  I would have liked to have a finger bowl.   The chops were ordered medium, but the meat closest to the bone was raw.  Ten cocktails are part of the specials list, at R25 each, but we were given the cocktails menu (with peeling plastic cover), showing a Mojito at R40, and were not told about the specials.  As part of the Winter Special, The Kove also serves “tappas” between 3 - 7 pm, and two cost R 45 and three cost R60.  One has a choice of twelve, including hake goujons, pop-corn prawns, deep-fried halloumi, teriyaki salmon and stuffed jalapeno poppers.

The a la carte menu has starters ranging from R 50 for a mussel pot, seafood chowder, goat’s cheese tartlet and buffalo wings, to R 90 for 12 of the prawn 3-ways (having seen them on the special, and being seawater prawns, this is hugely expensive for what one gets), and salads cost R 40 - R 75.  A wide selection of steaks (fillet, sirloin, entrecote, chateaubriand), each in two weight options, is offered, a 250 g sirloin costing R85 and a 500g Chateaubriand costing R200.  Unspecified Venison costs R120 for 250g, as does baby chicken.  Starches are extra at R 20 each, as are a selection of five sauces, also at R 20 each.  A Braai section offers a 1,2kg fillet to share at R395, “kreef” at R 195, ribs, an identified skewer and fish.  A number of seafood options are available, a seafood platter costing R295, calamari costs R80, and baby kingklip R130.

For dessert we shared an odd item on the a la carte dessert menu, being waffles with syrup and cream, perfectly executed, at R 45. Other desserts include apple crumble, and pecan nut pie, costing between R35 - R45.  The Cappuccino was made with LavAzza coffee, but was thin and not the best I have had. 

The wines-by-the-glass at The Kove are very expensive, being based on three glasses out of a bottle.  The difference in price between the cheapest shiraz (Spier 2009) at R 30 and the next up at R95 per glass of Kevin Arnold made me choose the former, a grave mistake, in that it was so bad that I could not finish it.   I asked for the wine to be poured at the table, but the manager was about to refuse this, when he changed his mind.  I wondered what I would have been served (perhaps the same unlabelled wine for the special?).   No vintages are specified on the winelist, nor are the wine varietals or brands described.  The 15-page beverage list is Fleur du Cap-branded throughout, on every page, even though only two of their wines are offered out of the more than 100 wines on the winelist (and typed as “Fleur de Cap”!). 

The winelist is introduced with notes on “Matching wine with your food”, highlighting the essence of “paring” being “seeking to achieve a balance in your personal tastes”.   It indicates which wine types (e.g. “high acid wine”) go with which food types, and lists white wines with high acid as including Sauvignon Blanc, Riesling, and sparkling wines; and red wines with high acid level Pinot Noir, Sangiovese and Gamay. The effect of adding salt to the taste of the wine was an eye-opener, in that it reduces the astringency of wines.   Riedel gets a half page punt and branding, and the benefits of decanting wine is highlighted (although not practised, in that it may have made the young Spier more palatable). 

Fifteen champagnes are offered, ranging from R1 000 for Laurent Perrier Brut Rose and Louis Roderer Brut, to R6000 for Dom Perignon Rose’.  One can order seven of these by the glass, starting at R 140 for the Moet et Chandon Brut Imperial to R 220 for Veuve Cliquot Vintage. Only five Methode Cap Classiques are offered, two Graham Beck and Pongracz each, and Boschendal, ranging from R180 - R320. The Graham Becks are served by the glass too.     A large selection of Chardonnays is offered, dominated by Hamilton Russell (R420), with Muratie Isabella at entry level (R175), and Sauvignon Blancs (between R180- R250).  Fewer red wine choices are offered by varietal - the Shiraz category costs from R200 - R280, but has the Spier at R130.  Four Organic wines (Avondale Chenin Blanc,  Reyneke Reserve white, Waverley Hills Cabernet Sauvignon and Stellar Merlot), and two Kosher wines made by Backsberg, are also available.

Bevan came to the table, to give us our Loyalty Card, and annoyed me when he told me that it is only for South Africans.  10 % of the value of one’s meal is added as points to one’s Loyalty Card ‘account’, redeemable at any time on presentation of the card.  This would bring value to dining at The Kove, but problems with the system in the past two years has made me sceptical about the accuracy of their record keeping, as they claim to have lost details of our guests having eaten there in the past, and therefore the redeemability of the points.

The Kove is one of the few places that has served a good steak in Camps Bay in the past, but the winter special does not reflect this quality.  It is expensive if one orders off the a la carte menu, and its “winter specials” are only specially priced relative to the normal high prices the Kovensky Quartet charges, and seem to be poorer quality cuts, with unacceptably poor quality wine, thus not making The Kove value for money.

The Kove, Shop 2A, The Promenade, Victoria Road, Camps Bay.  Tel (021) 438-0012.                  www.thekove.co.za (full menu and winelist featured).

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

On Friday I received the second edition of Crush!, “South Africa’s finest digital food & wine magazine”, says the e-mail providing the link.  To make sure one knows how good it is, it promises “yet more brilliance for you in this issue” - that is if you thought that the first issue was brilliant!   I did not think it was, and wrote a blog post about Crush1, which respected food and wine guru and Crush! editor Michael Olivier was not happy about, but I am happy to see that he has taken note of some of the feedback (we did invite Michael to comment, but he declined).   Crush!2 is much improved, but it is not there yet.  Let me tell you why:

1.   The cover design of Crush!2 is much better, with barely any distracting design features on it - it reflects the best story of the issue, a wonderful chocolate spread, with the most beautiful photography.

2.   On the “editorial page” Michael’s face is covered by the play button of the video again.  The video was shot in Sophie Lindop’s kitchen while she was preparing the Chocolate article, he says in the video, and one can hear the ‘kitchen clanging’ in the background.   I could only get the video to run halfway, and then it broke off abruptly.  I re-tried it numerous times.

3.  Michael has addressed the feedback about providing details of his editorial team (the button for it being very subtle), and a block can be opened to read this detail - Petaldesign is the design company, with Matthew Ibbotson the Art Director, and Graham van de Ruit responsible for Flash animation.   The Crush! team is thin, it being mainly Michael and his wife on the editorial side, with guest input from JP Rossouw, David Cope and Andy Fenner.   The block is so small that one struggles to read all the names.

4.   A “How to Use this digital magazine” block is welcome, but contains numerous symbols that one must remember to be able to read the digital magazine more effectively.

5.   The magazine has grown to 36 pages, and the multi-page Lindt Chocolate feature is wonderful, proving that the content does not have to be crammed onto one page, which happens on the “Michael Says” page.  On this page, there are 3 book reviews, a focus on a Vineyard dog, “Michael’s Wine Finds”, a focus on Lynne and John Ford of Main Ingredient, and a “Wine Myth”, despite there being numerous other wine pages on which the wine stories could have been featured.

6.   Advertiser support by Old Mutual, Pick ‘n Pay, Pongracz, Arabella Wines, and the Paranga/Zenzero/Kove/Pepenero group has been retained, with new ads for Welgemoed, Arumdale and an advertorial for Spier.  Michael has assured me that Pick ‘n Pay is not the owner of the magazine.

7.   On the “Essentials” page one cannot read the labels on the Dalla Cia Grappa, NoMu and Morgenster Extra Virgin Olive Oil packs, making pack recognition difficult.   If you click onto the packs, they are a little bigger.  A green i-sign provides more information.  When one has clicked on a section to blow up the size, it does not guide one as to how to reduce the size again, so one has to click to a previous page to get back on the page one was on, making this repeat process tedious over time.

8.   The Spier double-page advertorial is weak, in being an illustration of the Spier estate.  One assumes that if one clicks onto each of the “noticeboards”, that one can obtain information.  If, however, one has opened one such information block, and not closed it, one cannot open the next block.    The worst problem about this page is the dominant Uwe Koetter competition announcement, which clashes with the Spier promotion.

9.   The brand names of the wines presented with the recipe for Vegetable Cauliflower Cream Soup are unreadable, with the exception of Glen Carlou.  When one clicks onto the “Rollover” flash, it enlarges the packs a little, but does not make the labels more readable.   Once again, when one has enlarged the labels to such an extent that one can read them, one cannot get back to the full page, and has to go ‘backwards’ to get back to where one was.  A different recipe is matched to each brand of wine when one moves the mouse over it.  However, the Glen Carlou recipe rollover provides no details about serving numbers, difficulty of preparation, and prep and cook times.

10.   The “JamieWho?” page is really odd, in that Michael is clearly trying to add a younger and more hip touch to Crush!.  Blogger Andy Fenner, who recently “outed” himself as being “JamieWho?”, when he relaunched his blogsite, has almost two pages to himself, with his branding in the centre.  As an ueber-brand and marketing conscious person, I am sure he must be shocked at the presentation of his page, with the funny petal-shaped buttons, inviting readers to read his La Mouette review, his muesli recipe, his visits to L’Avenir and Delaire Graff (very disappointing short one-paragraph summaries), and a lovely feature on Roxanne Floquet, the “Queen of Cakes”.  I am not sure if the thousands of readers Michael claims his magazines go to will know who “JamieWho?”/Andy Fenner is, and will be impressed by his involvement.

11.  The “High Five” wine page has the same problem with label readability, as described above.

12.  The “Eating Out” page is interesting in that it is prominently branded with JP Rossouw’s name over two pages, but has a flash in the top right corner saying “The Foodie Fast Eats”, which is a short write-up by “The Foodie” (see below) of the Sunrise Chip ‘n Ranch (I did not pick up that there were mini write-ups about Jardine’s Bakery and Cookshop too, until alerted to these).  However, “The Foodie” has his own pages in the magazine elsewhere.   A review of Johannesburg-based DW Eleven-13 by Rossouw is of no interest to Cape Town readers, probably making up a large proportion of the magazine subscribers.   A competition block blocks the readability of the restaurant review.   At the bottom of the page it mentions four restaurants under the heading “Crush also liked”, listing Blue Water Cafe, Wild Woods, Casa Labia and Foodbarn (the name of this restaurant is barely visible), with only a telephone number and address, but no review, or summary about what these restaurants stand for.  One is not sure if they are recommended by JP or by Michael.

13.  The “Quaff Now” and “Cellar for Later” wine pages have the same problems with pack recognition and branding, but a neat label at each bottle helps one to identify each brand name.  One wonders why this approach is not used throughout the magazine to assist one in reading the pack names, rather than using so many different design styles.  An Old Mutual information block seems out of place on this page, other than to communicate that Old Mutual encourages one to drink a lot, with an inevitable outcome, requiring insurance cover!

14.   The “Quick & Delicious” page has recipes for a week ahead, nicely presented as ‘recipe cards’.   But the content is blocked in part by a block asking if one has subscribed.

15.   As stated above, the “4 Ways with Chocolate” feature is fantastic, with mouth-watering photography by Russel Wasserfall.  One wonders why Russel does not do all the photography for Crush!

16.  By contrast to the “JamieWho?” pages, “The Foodie”’s pages are a disappointment - “The Foodie” does not receive the same branding and identity treatment compared to that of his friend Andy Fenner, and his pages look more messy and unfocused.  What is a huge surprise is that “The Foodie” is outed as being David Cope, an identity which David has been at great pains to protect.  David’s blog “The Foodie” does not even identify his surname!   David works at a PR agency, and writes for such clients as the Chef’s Warehouse and Cookery School.   He, like Andy Fenner, likes to hang out at &Union, and one wonders if Michael’s readers have heard of ”The Foodie”.   He writes about a Houseboat stay at Langebaan and has a recipe for making “Perfect Guacomole”.  I wonder why Michael has chosen two “man’s men” bloggers to contribute to Crush! when there are many talented (lady) food bloggers who may have far greater credibility and be of greater interest to the readers of Crush!

17.  Crush!2 was sent out early on Friday, a bad day of the week for distributing newsletters, and getting them read.   This is evident by the few comments made about it on Twitter (many Twitter users read their Tweets on their phones, and Blackberry and iPhone do not support Adobe Flash required to open the magazine on their phones).  Also, Crush! does not appear to have editorial deadlines - Crush!1 was a month late in being launched, and this edition was published 7 weeks thereafter, not at the beginning of a month, if it is meant to be monthly or bi-monthly.

My overall impression: the “style over substance” approach to this digital magazine will not win it loyal readers - if only the style were good - and that has huge potential to improve.  Its “journalism” is light-weight,  and as someone said to me: ”this is not an online magazine  - it is a picturebook”!  Harsh words, but perhaps he is right.  Crush!2 says it is “Food & Wine with Passion” - the passion is there, but the execution is not yet!

Once again, I invite Michael to comment, which I am more than happy to post.  Read Crush!2

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

I have come across a blog called “Food Blog Code of Ethics”, compiled by two food bloggers in America, which has raised the important issue of ethics in food blogging, which principles can apply to wine and other blogging too.  The Code raises important issues for South African bloggers in dealing with the ethics of blogging.

Leah Greenstein writes the blog ‘FoodWoolf’, subtitled “the restaurant insider’s perspective”, and Brooke Burton’s blog is called ‘SpicySaltySweet’.  They got together with other food bloggers to create an ‘union of ethical food bloggers’, setting “Reviewers’ Guidelines” and compiling the Code of Ethics.   We do not necessarily agree with all their principles, but welcome it as a foundation for a Blogging Code of Conduct that we may jointly subscribe to as members of the Food & Wine Bloggers’ Club.

The blog post on reviewing restaurants states the following principles they subscribe too - our comments are in italics.

1.   One should visit the restaurant more than once, and state if the review is based on only one visit - we do not agree that a review should be based on more than visit, as the strengths and weaknesses of a restaurant are usually the same and apparent immediately.   Restaurants should strive for consistency, so that the reviewer should experience it in the same way on any visit.  Reviews help restaurants improve their food and service quality, if they are smart about facing them and learning from them, not always a strength of restaurants. Multiple visits are expensive, as most visits are paid for by the reviewer.  On our Blog we will update our impression with a Postscript, as we did recently for La Mouette, for example, in that the experience was vastly different compared to previous ones, highlighting a consistency problem.

2.  One should sample the full range of dishes on the menu - this is a hard one to implement, as many menus are excessively big.  Taking a partner to lunch/dinner and ordering different dishes helps, so that the reviewer can try a larger number.  Recently we were criticised by Richard Carstens’ sister-in-law, Leigh Robertson, for not having a starter at Chez d’Or, and that writing a review based on tasting three dishes only was not fair to the restaurant.  I doubt if a starter would have made my review any more positive.  Having a wide range of dishes, when paying for it, is a cost and a space consideration.

3.   One should be fair to a new restaurant and wait for a month after its opening, to give it a chance “to work out some kinks”, and should qualify reviews as ‘initial impressions’ if the review is done in less than a month after opening - bloggers have become very competitive, and some want to write a review about new restaurants before their colleagues do.  Our reviews state when the restaurant opened if it is new, so that the reader can read such “kinks” into it.  The first ‘Rossouw’s Restaurants’ review of La Mouette raised the issue of how quickly one can/should review a new restaurant, one of Rossouw’s inspectors having been at the restaurant on its first or second day of opening.  Two visits to Leaf Restaurant and Bar on two subsequent days showed their acceptance of customer feedback by moving the ghetto-blaster they have set up on the terrace from on top of a table, to below it, after my comments to them about it.   No other business, play or movie has a second chance in reviews being written about it, in that they are normally done after opening night - so why should restaurants be ‘protected’ in this way?   No business should open its doors when it is not ready to do so (Leaf held back its opening because it had problems in getting a credit card machine installed by the bank)!

4.  One should specify if one received a meal, or part of it, or any other product for free, and should also declare if one was recognised in the restaurant - absolutely agree on the declaration of the freebie, and we have regular Blog readers and Commenters who delight in checking blogs for the freebies.  Some bloggers are labelled by such readers as not having credibility, in that they usually only write about meals they received for free, and usually are very positive about them, so that they can be invited back in future!   The recognisablity of the reviewer is an interesting issue.  I always book in the name of “Chris”, with a cell number.   If I know the owner or a staff member of the restaurant, I will state that in the review.

5.   One should not use pseudonyms in writing reviews, and reviewers should stand up and be counted by revealing their names - absolutely agree.  In Cape Town we have a strange situation of Food bloggers who hide behind pseudonyms.  Andy Fenner (JamieWho) wanted to remain unidentified when he started blogging, yet appointed a PR agency to raise his profile, and was “outed” by Food & Home, when they wrote about him, using his real name.  He is now open about his real name (probably being irritated by being called Jamie more often than Andy, I assume).  One wonders what bloggers using pseudonyms have to hide?  Wine bloggers seem to be more open and upfront about who they are.   I would like to add here how difficult it is to make contact with Food Bloggers in particular .  Most do not have a telephone number nor an e-mail address to contact them on their blogs, and one has to use a Comment box to contact them, which most do not respond to.   Yet many of these bloggers are looking to make money from advertising on their blogs. 

The Code of Ethics which the two bloggers prepared with their colleagues is as follows:

“1. We will be accountable

• We will write about the culinary world with the care of a professional. We will not use the power of our blog as a weapon. We will stand behind our claims. If what we say or show could potentially affect someone’s reputation or livelihood, we will post with the utmost thought and due diligence.
• We understand why some bloggers choose to stay anonymous. We respect that need but will not use it as an excuse to avoid accountability. When we choose to write anonymously for our own personal or professional safety, we will not post things we wouldn’t be comfortable putting our names to.
• If we review a restaurant, product or culinary resource we will consider integrating the standard set of guidelines as offered by the Association of Food Journalists.

2. We will be civil

• We wholeheartedly believe in freedom of speech, but we also acknowledge that our experiences with food are subjective. We promise to be mindful—regardless of how passionate we are—that we will be forthright, and will refrain from personal attacks.

3. We will reveal bias

• If we are writing about something or someone we are emotionally or financially connected to, we will be up front about it.

4. We will disclose gifts, comps and samples

• When something is given to us or offered at a deep discount because of our blog, we will disclose that information.  As bloggers, most of us do not have the budgets of large publications, and we recognize the value of samples, review copies of books, donated giveaway items and culinary events. It’s important to disclose freebies to avoid be accused of conflicts of interest.

5. We will follow the rules of good journalism

• We will not plagiarize. We will respect copyright on photos. We will attribute recipes and note if they are adaptations from a published original. We will research. We will attribute quotes and offer link backs to original sources whenever possible. We will do our best to make sure that the information we are posting is accurate. We will factcheck. In other words, we will strive to practice good journalism even if we don’t consider ourselves journalists”.

The above aspects are clear and need no elaboration.  The last sentence of the Code is odd though, in that we are “new age” journalists, and must play by the same rules as the print, radio and TV media do.  That means we must research our stories, to ensure their accuracy.   One can correct a blog post if one makes an error, including spelling and grammar ones.  An American food blog recently added a note about getting the name of a restaurant reviewer wrong - she did not change it in the blog post, but wrote an apology at the bottom of her post, highlighting the error, which most readers probably would not have picked up.  A controversial issue is the announcement of Reuben Riffel taking over the maze space at the One&Only Hotel Cape Town, which Riffel has denied.   No correction or apology to Riffel or the hotel has been posted,

We encourage Bloggers and Blog readers to give us their views on the Code of Ethics as well as the Restaurant Review guidelines, which we will be happy to post.  I would like to get the ball rolling by stating that the Code should include the publishing of Comments, even if they are controversial, as long as they do not attack the writer or the subject of the blog post with malice, and the Commenter is identified, as is the family or other relationship of the Commenter (e.g. JP Rossouw’s and Richard Carstens’ sisters-in-law).   I would also like to hear views about revealing to the restaurant that one is writing a review, in that I was recently criticised by the co-owner of Oskar Delikatessen for not asking permission to write a review and to take photographs, which contradicts the Code on writing unidentified.  A third issue is the acceptance of advertising on one’s blog, or accepting sponsorships for brands, and how this should be revealed.

POSTSCRIPT 22/8 : Reuben Riffel’s appointment as the new operator of the restaurant at the One&Only Hotel Cape Town has been announced in the Sunday Times today.   We congratulate Spill blog on having had its ear to the ground in announcing this news ahead of all other media.  The One&Only Hotel had denied speaking to Spill about Reuben’s appointment at the time that they wrote the story, and Riffel had denied it too. 

POSTSCRIPT 29/8:  Since writing this post, the identity of The Foodie as being David Cope has been revealed by Crush!2.  Furthermore, Clare “Mack” of Spill Blog (with her husband Eamon McLoughlin) has been identified as being Clare McKeon, an ex-Irish TV chat show hostess, columnist, author of “The Emotional Cook”, magazine beauty journalist, and owner of the Bliss Beauty Salon.  

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Pepper Club on the Beach was a safe refuge on a night that a black southeaster swept through Camps Bay, keeping potential restaurant patrons at home.   Whilst its name makes one think of summer specifically, its menu is suitable for all seasons, as it has one of the most extensive menus, challenging Tuscany Beach further down the road on number of menu items!

The Pepper Club on the Beach was called Summerville before it went into liquidation, and was taken over by the owners of The Promenade in Camps Bay.  The Solomon Brothers are not the favourite landlords in Cape Town, but they have money, and they invest heavily in the projects they take on.   When they built the Pepper Club Hotel in the center of town, on the corners of Pepper, Long, Loop and Bloem Streets, they came up with a novel idea of bringing their hotel guests to Camps Bay, by renaming Summerville as Pepper Club on the Beach, offering the Pepper Club hotel guests a free transfer to Camps Bay in the hotel’s Rolls Royce Phantom, and usage of deck chairs, beach towels and a shower facility, in the hope that they will eat at the Camps Bay restaurant.   The manager was honest in telling us that the Pepper Club Hotel guests are still slow in making the journey to the beach in Camps Bay, given the weather, and that the hotel only opened in April. 

As the owner of a guest house in Camps Bay, I received a voucher to try out the restaurant a few months ago.  Somehow I never got to go.   A call from the General Manager of Pepper Club on the Beach, Gavin Lockitch, inviting me to try the restaurant, was the call to action which my colleague and I needed to get us to try out the restaurant.   Our “welcome” outside the blustery entrance to the restaurant was odd, in that the hostess would not let us inside until we told her our name.  We could see that only one other table was occupied, so that availability of tables, or matching our booking with that on a list, would have been simple.    She did not appreciate my feedback in this regard.  

The restaurant is large, probably seating 100 - 150 persons, so it needs lots of guests to make it buzz.  With three tables filled in total during the evening, this was difficult, although the Buena Vista Social Club CD playing initially helped “fill” the space.   In some sections of the restaurant the tables are further apart, which makes it feel even bigger.  A private smoking dining room can seat up to 20 persons.   The colour scheme is neutral, with white and beige.   Nothing stands out decor wise, but many tiny downlighters give the restaurant a sophisticated touch.   The chairs are comfortable.   The only splash of colour is the collection of red menus.   The deck outside the restaurant has new furniture, and new heaters will make it comfortable to sit outside on cooler evenings.

We met two Managers, one newer, and the other, Lynn, had been at Summerville.  Ten of the Summerville staff are at Pepper Club.  We had the feeling that we were almost “over serviced”, there being more staff on duty than patrons in the restaurant.  The Austrian chef Reinhard Schwaihofer came to visit our table, to tell us about his favourite dishes on the menu, a welcome touch.   Reinhard was previously at Summerville, and has worked at Zerbans, Fancourt and the Paternoster Lodge, amongst others, in his 20 years in this country.  Carsten Kocke was the Executive Chef previously, and was a Michelin-starred chef.   It was surprising to receive an e-mail from him recently, requesting that his past connection to the Pepper Club be removed from the www.campsbayinfo.com/blog.  No one wanted to tell us why the chef had left after such a short time at the Pepper Club.   

Our waiter offered us a drink while we paged through the big red plastic menus and winelist, branded on the outside but difficult to read, and therefore difficult to differentiate between the two documents.  The menu contains a vast choice, and contains many of the Summerville items, to which has been added burgers, sandwiches, and other light meals which are served outside of lunch and dinner times.   Starters are expensive, in ranging from R 64 for Calamari to a Lobster avacado cocktail at R 105. Five salads are offered, including a Prawn and Avocado salad at R 89.  Steaks range from R 120 for a 200g ladies’ fillet to R 150 for a 300 g beef fillet, and they are served with a choice of two side orders, including chips, salad, mushrooms, and mash. Four sauces can be ordered additionally, each costing R 25.   Other interesting dishes are the Cape Malay lamb curry (R 130), Trio of game (R 165), 13 fish dishes (the cheapest seafood platter for one costs R265), and six pasta dishes start from R 70, five pasta types available for each dish.   Close to 30 sushi options are available as well. 

Once we placed our order, we received European style rolls with cumin seed, served with the most attractively presented garlic butter, herb butter and paprika butter.   My Avocado Ritz (R79), a favourite, was excellent, with the avocado taken out of the skin, and the three prawns thick and juicy.  I could only fault the over-decoration of the plate with bits of lettuce, paprika and tomato.   My colleague was very happy with her grilled calamari starter (R64).   For the main course I enjoyed veal cutlet (R130), looking and tasting as if it came straight off the “braai”, absolutely tender, placed on top of the best mash I have ever eaten, as well as three asparagus spears.    My colleague’s herb-crusted ostrich steak (R148) was too large (250g) for her to finish.   The portions are generous, and so too was the Apfelstrudel (R55), which Chef Reinhard recommended as his speciality.  It was served warm, with well-cooked apple and large raisins, “oven fresh” the Austrian way, said Chef Reinhard.   A very generous portion of real fresh cream came with the dessert.    

The winelist is even more extensive than the menu, running to ten pages, a page per variety.  Laurent Perrier is the most pricy of the three champagne brands stocked, at R1490, and Pongracz Desidirius the most expensive of the four sparkling wines, at R395 - however, the standard Pongracz costs R169.  Sauvignon Blanc wines feature most prominently on the list, including Southern Right (R149), Neil Ellis Groenkloof (R158), Steenberg (R167), and Iona (R198).   Twelve wines-by-the-glass are offered, and the reds include L’Omarins Terra Del Capo Sangiovese (R38), Warwick 3 Cape Ladies (R58), and Porcupine Ridge (R32).   The Ridgeback Shiraz, one of the two shirazes which can be ordered by the glass, was out of stock, but the waiter brought an Asara with the same vintage in its place, a commendable gesture.  Corkage is R25 for the first bottle, and R40 thereafter.

My colleague and I were most pleasantly surprised at how much we enjoyed our dinner, and would return and recommend it to our guest house guests.   One would hope that it would fill up, to give the large restaurant more of a buzz and a vibe,

Pepper Club on the Beach, The Promenade, Victoria Road, Camps Bay.  Tel 021 438-3174.  www.pepperclubonthebeach.co.za. (only the menu is available)

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The third Food & Wine Bloggers’ Club meeting takes place next Wednesday 28 July, from 18h00 - 20h00, and will pair Jane-Anne Hobbs Rayner of Scrumptious food blog, and Mike Ratcliffe of Warwick and Vilafonte wine blog.

Mike Ratcliffe is the Managing Director of Warwick wine estate and Managing Partner of Vilafonte.  He has a B.Comm (Economics) from the University of Stellenbosch and a Graduate Diploma in Wine Marketing from the University of Adelaide. He is a Board member of Wines of South Africa (WOSA), has been involved on the marketing committee of the Stellenbosch Wine Route, is the Deputy Chairman of the South African Wine Industry Trust (encouraging black economic empowerment and land redistribution), and is President of the United States/South Africa Foundation, a fundraising charity based in the USA.  He is an international wine judge, industry commentator and marketing co-ordinator, and is an industry leader in embracing social media marketing in the marketing of his wines.

Jane-Anne Hobbs Rayner of Scrumptious blog is a freelance journalist, editor, author of three books (on local touring routes, and on raising toddlers), cook, food writer and recipe developer.  She writes as Juno, and her blog is independent, in that she does not accept any advertising or sponsorship, nor does she accept freebies.  She does use Google Adsense.  She is passionate about “food, fresh local ingredients and punchy flavours”. She loves writing recipes.  Jane-Anne was a speaker at the Food Bloggers’ Conference earlier this year. 

The Food & Wine Bloggers’ Club was formed to reflect the tremendous growth in and power of food and wine blogs in forming opinion about food, restaurants and wines.  Most bloggers do not have any formal training in blogging, and learnt from others.   Each of the two bloggers will talk for about half an hour about their blog, and what they have learnt about blogging.  The Club will give fledgling as well as experienced bloggers the opportunity to learn from each other and to share their knowledge with others.  Attendees can ask questions, and get to know fellow bloggers.  The Club meetings are informal and fun.

Other writers that will be talking at future Bloggers Club meetings are the following:

Wednesday 18 August:       Sam Wilson of Food24 Blogs, and Rob Armstrong of Haut Espoir 

Wednesday 22 September: Dax Villanueva of Relax-with-Dax Blog, and Hein Koegelenberg of La Motte and Hein Koegelenberg Blog

Wednesday 20 October:     Clare Mack of Spill Blog, and Simon Back of Backsberg Blog

Wednesday 24 November:  Marisa Hendricks of The Creative Pot Blog, and Emile Joubert of Wine Goggle Blog

Wines are brought along by the wine blogging speaker, and Mike will introduce the Warwick wines served.  Snacks will be served to match the Warwick wines.  The cost of attendance is R 150.  Bookings can be made by e-mailing info@whalecottage.com.

The meeting of the Food & Wine Bloggers’ Club will be held at Cafe Max, 126 Waterkant Street, in De Waterkant, Cape Town.   From Somerset Road turn up Highfield Street (opposite Green Point Traffic Department), alongside the Tafelberg Furnishers/Kfm building, and turn left into Waterkant Street.  Cafe Max is about 200 meters further down the road, on the left.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Never in the history of World Cup soccer has a “player” made world TV and newspaper headlines as has Paul the psychic octopus.   We nominate him for the Golden Ball Award for being the most on-the-ball player of the 2010 FIFA World Cup, having correctly predicted Germany’s four wins and two losses.  

Paul lives in an aquarium in Oberhausen in Germany, but is British-born.  He started duty in the UEFA Cup final in 2008, but made an error when he predicted that Germany would win against Spain.   He was a little known player then, especially due to his incorrect prediction.  But since the start of the 2010 World Cup he has been spot-on with the results of each match, predicting Germany’s wins over Australia, Ghana, England and Argentina, and its losses against Serbia and Spain.  

All eyes will be on Paul as he predicts Germany to take 3rd place against Uruguay in Port Elizabeth today.   He has also bravely stepped out of his league in predicting the winner of the World Cup Final to be Spain, in its match against Netherlands tomorrow.

Poor Paul is being heavily taxed, in that he is now being asked to predict all sorts of other things, such as whether German coach Joachim Loew will renew his contract.

Paul has become such a talked-about VIP that he has his own Twitter page now (@PPsychicOctopus), and boy can he Tweet non-stop, usually putting some “biped” down when he/she make comments he does not like, and just in general, when he feels like it.  He is a cheeky opinionated chap!   He attracted 422 followers in just 2 days, and is hoping for 1000 by tomorrow.  He picks up almost every mention about himself on Twitter, and then replies to it. He has been featured on CNN, ZDF, BBC and SkyNews, and made the front page of the Cape Times and Germany’s Bild, and no doubt many more international and local newspapers.

While I am having fun, I am awarding some other unofficial 2010 World Cup awards:

Goldie Locks Award: goes to Diego Forlan of Uruguay, who has beautiful blond hair kept in place with a blue aliceband, and has the most beautiful blue eyes, for sure the most beautiful soccer player in the World Cup (on the other hand, Wayne Rooney has already been selected by the media as the ‘ugliest’ player of the soccer tournament)

Golden Trend Award:  Cristiano Ronaldo receives this award, for his black nailpolished toes, as seen on German TV station ZDF yesterday

Golden Coach Award:  superstitious German coach Joachim Loew wearing his beautiful blue jersey at every match in which Germany played, and refusing to wash it to not break the luck of his team, that is until it lost against Spain this week.    He was by far the best looking coach of all teams.

Golden Moneybags Award without a doubt goes to FIFA and its President Sepp Blatter, for taking all its money out of South Africa, untaxed as per its contract with the South African government, especially all the MATCH booking monies.  Ticket sales will have largely been received by credit card in Switzerland anyway.

Golden Service Award goes to the 25 000 or so volunteers at 10 stadiums and at the Fan Parks in Host Cities, as well as at airports and FIFA-designated hotels, who worked for a pittance of R 100 per day, irrespective of how long their working hours were.   Volunteers were specifically forced to sign away their rights to protection under South Africa’s labour legislation, such is the power of FIFA!   Volunteers were not even allowed to receive a copy of their 4-page contract.  Volunteers were the machine that made the running of the World Cup smooth and largely incident-free, in offering Spectator Services, Language Support, Transportation, Accreditation, Hospitality, IT and Telecommunications, and many more services to make the World Cup happen.   The ridiculously low “stipend” has to be taxed, at least 30 % being deducted, even for the meal allowance when it was first paid into the bank, while FIFA patted itself on the back for its 25 % increase in its media and marketing income for this World Cup, and announcing that millions of dollars will be paid to Football Associations and its executive.

Golden Aches Award goes to the World Cup Local Organising Committee (LOC), for forcing its 25 000 volunteers around the country to spend half of their R 120 daily meal allowance at a McDonald’s close by, for the past 40 days.  The Green Point branch, which is right at the Stadium, made a fortune from the Cape Town LOC for daily vouchers to the value of R 60 - it could easily be R2 million - out of a blind loyalty to the fast food company’s sponsorship of the World Cup.

Golden Handcuff Award goes to the S A Police Services for safeguarding South Africa and the soccer fans, and for taking over the security services when Stallion Security staff striked in Cape Town and in Durban at the start of the World Cup.   They were patient, dedicated and worked in the pouring rain in Cape Town at three of the matches, and in cold winter conditions for the other five matches, as well as on non-match days, checking bags and other belongings, keeping everyone inside the Stadium safe.

Golden Key Award goes to FIFA and the LOC, for forbidding its volunteers to criticise the two bodies whilst they were on duty, as per the volunteer contract.   What they did not understand was the power of word-of-mouth, aggrieved volunteers talking to each other and posting comments on the Cape Town Volunteers blog  www.ctvolunteers2010.wordpress.com.    E-mails were sent to other volunteers, and one even approached the Weekend Argus about the McDonald’s forced-diet, that uniforms were not supplied to all volunteers in the 5 weeks of them doing duty, prejudicing some in not working inside the stadiums and therefore not seeing all the matches, and that transport problems meant that volunteers stood in the rain and cold waiting for transportation to take them home after matches.

Golden “Gees” Award goes to all South Africans, who become ‘Proudly South African’ in the past month, becoming soccer fans (who was it that said that ‘White’ South Africans do not support soccer and do not watch local matches?) in addition to loving rugby; who went to watch the Stormers and the Blue Bulls play at Orlando Stadium in Soweto (I mean, have you ever?!) and loved the “gees” there just a short while prior to the start of the World Cup; for walking the Fan Walk  (153 000 in Cape Town last Saturday alone) and calling for the Fan Walk to become a permanent feature, locals requesting Capetonians to walk it once a month; for the loyal support for Bafana Bafana, a team we scorned and mocked prior to the World Cup, but who did us proud; and made us proud Africans, supporting BaGhana BaGhana when this was the last African team left in the tournament.

Golden Liquid Award goes to the beer producers and all the staff at pubs and restaurants around the country who made sure that soccer fans remained liquid, either to celebrate or commiserate their teams’ performance!   Vaughn Johnson’s Wine Shop sold 10 000 beer cans in the 4 hours prior to the England versus Algeria match in Cape Town, he says.

Golden Balls-Up Award goes to ACSA Durban for damaging the image of the country when flights bringing German and Spain fans to Durban on Tuesday after the match had finished, due to a congestion of aeroplanes at the new King Shaka airport in the city, reportedly due to private jets clogging up the parking bays and refusing to move their planes, the FIFA one being one of them!  Not surprisingly FIFA and the LOC have distanced themselves from any responsibility for this mess-up.     

Golden Fans Award goes to all the wonderful soccer fans, both local and international, that became infected with the “gees” of the World Cup, who got to endure the vuvuzelas and even bought their own, for dressing up in wigs, painting their faces, and proudly wearing their country’s flags - I can see a whole new fashion trend in proudly-South African colours.   They brought their dollars, pounds and Euros, and bought beers, ate at restaurants (manly pizzas, burgers and steaks), stayed at good value guest houses and did some sightseeing locally.    They showed up FIFA’s MATCH by making their own accommodation bookings (at non-MATCH guest houses) and by buying their own match tickets, instead of falling for MATCH packages.

Golden Rip-Off Award goes to MATCH, the hospitality and ticketing agency of FIFA, which conned the accommodation industry for a second World Cup, promising good accommodation returns, forcing establishments to give 80 % of their rooms, promising not to cancel rooms as it did in Germany four years before, and for adding an unjustified 30 % commission to accommodation rates, giving South Africa an unfortunate image of “rip-off pricing” in the European and English media, thereby keeping soccer fans away from the country.   As if this was not bad enough, the unfortunate accommodation establishments that signed with MATCH received the majority of their rooms back, just a few weeks before the start of the World Cup.

Golden City Award goes to Cape Town, which to date has had the highest number of goals scored (22) of all stadiums, and has achieved the highest occupancy of stadium seats, said Cape Town Stadium Venue Manager Terral Cullen at a Volunteer Farewell Lunch earlier this week.  The Stadium was moved a few meters and a new one built, for the benefit of the view from it onto Table Mountain.   Ironically it was not the mountain that became the focus of the world media, but it was the Stadium itself that formed the backdrop for report after report about our beautiful city and the matches that were taking place.  Even the sport commentators would refer to the beauty of the city during their match commentary.   President Zuma claimed it as the best World Cup city, and FIFA Secretary-General Jerome Valcke said the Cape Town Stadium had the best pitch and was the most perfect stadium, so much so that the Olympic Committee has requested Cape Town to bid for the 2020 Olympic Games.  What an accolade!   Sepp Blatter has taken IOC President Rogge around Cape Town, and personally has recommended the city.  We know that what President Blatter wants, he gets!

Golden Card Award goes to the World Cup referees who loved the red and yellow ones, waving them at players at great regularity, and influencing outcomes of matches as a result - Klose and Mueller’s red and yellow cards were examples for the German team.

Golden Flop Award goes to all soccer players who collapsed every time another player bumped into them - from a distance many of them looked like primadonnas, hoping for a free kick whenever they flopped onto the grass

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Yesterday Cape Town scored 100 % in being the Host City in which the Quarter Final between Germany and Argentina was played, and will be remembered by fans from around the world, both in Cape Town and those watching in their homes, pubs or Fan Parks, for excellent soccer between two giants in this sport.  But Cape Town had its best marketing ever, with more-than-perfect winter weather at 22 C, and the world’s VIP’s present and sharing their love for Cape Town and South Africa.

What was a magnificent start to the soccer Saturday was the Fan Walk from the city center to the Stadium.  So many Capetonians I spoke to told me that they were so disappointed to not have bought tickets for the matches, but that they wanted to walk the Fan Walk to get the feeling of its fantastic spirit, which they had heard about from others and seen reported in newspapers.    Thus they made their way along the Fan Walk with their families, in the afternoon, enjoying the happiness and goodwill amongst walkers from around the world.  EyewitnessNews reported that 200 000 persons walked the Fan Walk yesterday, a record number.  It was an incredible sight - Argentinian fans wore blue, or blue and white wigs, and proudly had their flag around them as a cape.  The German fans were a little more conservative, but wore their team’s Adidas T-shirt, some had German flag colours painted on their cheeks, and some had even adopted the hardhats with Deutschland on them.    The pavement outside shu and Doppio Zero in Green Point was completely jam-packed about two hours before kick-off.  A massive German flag had been put up on Signal Hill.

The atmosphere inside Cape Town Stadium was electric, from the time the ticket holders arrived.  The early arrivals had the comedy of seeing South African President Jacob Zuma get into his soccer togs and play in a Special Olympics Unity Cup, in aid of the diasbled, game at 14h00, a funny sight to behold.   I did duty as a volunteer behind a German block of about 200, and they had the most unbelievable “gees”, all dressed the same, all being led in singing throughout the match, all receiving a Deutschland scarf which they held up at the start of the match and which caught the TV cameras and was filmed.   They were so visible, standing for a large part of the match (but not blocking the view of anyone behind them) that the German undercover police filmed them (from behind) to have their behaviour on record as evidence of potential hooliganism just 10 minutes before the game ended! 

The 4-0 result was testimony to an amazing match played by the German team, and Argentina just could not crack a goal, disappointing their many fans, who had by far the most flags hanging over the sides of the stadium.   The first goal was scored in a record of 8 minutes after the start, and three goals were scored in the second half, the last coming just before the end of the match.   It was a fantastic match, and well worth any money that soccer fans had paid to be there.

But it was the VIP presence at the match, outclassing that of the England - Algeria game in terms of VIP attendance, that was the highlight for Cape Town yesterday.   FIFA President Sepp Blatter was present at the stadium for the first time, attending this seventh Cape Town match, as was President Zuma attending his first Cape Town match.  Leonardo DiCaprio was there (he had been seen eating at Nobu at the One&Only the night before), as were what was reported to be Orlando Bloom but in fact was Prince Carl Philip of Sweden, sitting next to an unglamorous-looking Charlize Theron (who stayed at the Table Bay Hotel).   Germany’s Chancellor Angela Merkel came to support her team, and could not stop beaming.  Her boys gave her a “Luftkuss” to thank her for coming to support them when they did their victors’ walk around the stadium.   Western Cape Premier Helen Zille was there, having fetched Merkel from the airport, taken her to see Khayelitsha (the Violence Prevention through Urban Upgrading Centre, and visited children from the Youth Development through Football programme ‘Soccer 4 Hope’) prior to the match,  and hosting her for dinner after the match.  

Previous German team captain Michael Ballack was there, the first match he has been seen to attend, having been on holiday while he recovers from his injury, which led him to not be selected for this World Cup.   He almost seemed unhappy that his team was doing so well without him, but he did have a huge smile when the fourth goal was scored.   Soccer star Lothar Matthaus sat with Ballack - he has been tipped as the new German coach if Joachim Loew’s contract is not renewed after the World Cup, but his team’s performance to date make it unlikely that it will not be renewed.   Mick Jagger was there, and he, Leonardo DiCaprio and socialite Paris Hilton were seen to be partying at The Fez (above Vaudeville) last night.   Homegrown billionaire and second space tourist Mark Shuttleworth was there, having attended the previous Cape Town match as well, very low key and not appearing to have VIP status as far as seating went - he was with his dad at the previous match, dressed as a soccer fan in South African colours.  

Twitter crashed a number of times during the match, not being able to handle the volume of Tweets everytime Germany scored.  Paris Hilton is an avid Twitterer with more than 2 million followers, and despite her Port Elizabeth publicity, she raved about the city (”Cape Town Rocks!”, “Went to Cape of Good Hope. So beautiful. Saw the cutest penguins and ostriches.  Having an amazing dinner in Cape Town now.  Love the food here”).   These are priceless endorsements. 

Last night Cape Town erupted, and restaurants were experiencing trade like they had hoped for throughout the World Cup.   Accommodation in Camps Bay was sold out - this date had been booked out for months ahead, sadly the only one for the World Cup period, but Tuesday will also be sold out for the Semi-Final between Netherlands and Uruguay.

Yesterday will be the day long remembered by soccer fans for a good game, but also for the fantastic comments made about Cape Town and its beauty by TV commentators.  The endorsement of the city by them reaches millions of viewers, and is extremely powerful in the marketing of the city.   Yesterday Cape Town won the Quarter Final for soccer fans in the city, the country and around the world!  She was the most perfect of a Mother City!

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com

Cape Town Tourism issued a media release “A Mid-Way 2010 FIFA World Cup Report from Cape Town Tourism” on Friday, which has (frighteningly) been picked up by news agencies and reported upon immediately.

My problem with surveys conducted by companies that do not have the faintest idea of market research is that the answers received will only be as good or as bad as the questions asked.  I knew immediately that the results would be used for publicity purposes when I received a survey participation request as an accommodation establishment from Cape Town Tourism two weeks ago.

The first questionnaire was embarrassingly bad, with poor grammar, poor time scales provided as answer options, leading questions asked, and a 5-day timeline referred to when they meant 7 days!   I wrote to Cape Town Tourism CEO Mariette du Toit-Helmbold immediately, telling her that it would be irresponsible if the results were to be used for PR purposes.  I offered my help, having been a market researcher for 20 years, and was sent the second accommodation survey for input a week later.   I had to correct almost every question, and hoped that it would be used as it had been corrected.  But no, many questions were altered, new ones introduced relative to the draft questionnaire, making comparison between week 1 and week 2 impossible, more grammatical errors were made in that my corrections were “corrected” nonsensically, so much so that I wrote to Du Toit-Helmbold again, withdrawing my offer to assist in future, in not wanting to be associated with such unprofessional work and by implication condone its irresponsible use for publicity purposes.

And so two days after the last “survey” went out, the results of the two weeks’ “surveys” were neatly packaged and presented as a valid “survey” and findings presented as the gospel in a press release for all the world to read!

The first problem is that the sample size is not specified - i.e. the number of respondents relative to the universe of accommodation establishments.  Second, the “survey” only would reflect Cape Town Tourism members, and not all accommodation establishments in Cape Town (in Camps Bay, for example, most guest houses do not belong to Cape Town Tourism) - this is not mentioned in the press release, which is irresponsible in itself.  Third, the geographic definition that was used in the press release was the “Cape Town Metropole” - in my definition that would be the inner city of Cape Town, but in the definition of the City of Cape Town, it would be the municipal area of the whole area of Cape Town (e.g. Southern Suburbs, Atlantic Seaboard, Northern Suburbs, and even Somerset West and Strand).   Incorporating all of these areas of greater Cape Town would certainly skew the findings - whilst the press release referred to such areas as Green Point and City Bowl, the suburb of the respondents was not asked in the questionnaires, which makes one wonder how they got to this information!

And so if one were to waste one’s time in evaluating the results of the accommodation “survey”, the finding of a 40 % average occupancy would reflect the geographic bias in the “survey” design, as low occupancy of guest houses in Somerset West or Durbanville would reduce the higher occupancies in the city and Atlantic Seaboard areas on average.   The press release reports an average occupancy of 71 % for the City Bowl, Waterfront and Green Point areas.  Once again, this finding is questioned as the geographic question was not asked, and the respondents were anonymous!   Where the press release states that the “survey” found that business had improved in the second week of the World Cup, our experience in Camps Bay is the opposite, it having become very quiet since the departure of the England fans last Monday. The majority of the 25000 Dutch fans (unfortunately for Cape Town) camped at the Berg River Resort in Paarl.

Even worse is the predictions that are made by the writer of the release, sent out by the Cape Town Tourism’s PR company Rabbit in a Hat Communications, the authors of the “survey” questionnaire.  It finds that the average length of stay is only 3 - 4 days (we would disagree), and predicts that the “length of stay in Cape Town will increase as the tournament progresses.  Cape Town hosts a Quarter Final on Saturday, 3 July and the Semi Final on Tuesday, 6 July 2010 and expects visitor numbers will peak during these times”.  Anyone observing the movement of soccer fans will know that this is a dangerous prediction to make, and that soccer fans follow their teams, not cities!  The teams playing the Round of 16 in Cape Town tomorrow are Portugal and Spain, and Germany faces Argentina in the Quarter Final on Saturday, but no additional bookings have been received from their fans.  The teams for the Semi Final are not yet known, and therefore bookings are not being made for these dates yet.  However, it may be impossible to still buy tickets for these last three Cape Town matches, as they were the first to be ’sold out’, according to media reports.

More reliable information is contained in the press release as far as other tourism World Cup indicators are concerned:

*   Cape Town International airport reports that its number of international arrivals is up by 44 %, the busiest day to date being 20 June, when 25 000 passengers were “processed”.   Bookings for flights to South Africa were being made while England was playing Slovenia last Wednesday, the release says.

*   Luxury coach company Springbok Atlas reports fully booked coaches, with two trips per day per coach on average

*   Car rental companies “are reporting mixed results, many saying that figures have been disappointing but that business increases around match days”, say the press release.

*   The 18 branch offices of Cape Town Tourism report a 16 % increase in “international visitors” and a 3 % decline in “domestic visitors”, compared to the same period as last year.  One wonders how this is recorded, as the country of origin has never been seen to be recorded when visiting such a branch.

*   The V&A Waterfront reports that its tenants are enjoying trading as in the summer season, with 150 000 - 160 000 persons per day (not all tenants would agree).

*   The Table Mountain Aerial Cableway Company reports increased business of 50 % higher than in 2009

*   The Cape Quarter reports good results for its restaurants, and less so for the retail tenants

*   Tour operator business has increased by 20 % (this comes from another Cape Town Tourism “survey”, so the result should be treated with caution, as the sample size was not revealed)

*   Restaurants must be trading very poorly, as their business levels compared to 2009 are not reported

*   Probably the most valuable measurement of success of the World Cup to date is the media coverage for Cape Town.   Cape Town Tourism reports that it has hosted 205 international journalists since January until 10 June, mainly focusing on the readiness of the city to host the World Cup.   Since 11 June 85 international journalists were hosted on sightseeing tours of the city, and information was provided to 93 media channels.  The Media Centre at the Cape Town Stadium, as well as at the Fan Park at the Grand Parade, is staffed by Cape Town Tourism, and the brochures and information packs provided to the media are commendable.

(An irony is that FIFA President Sepp Blatter wanted a new stadium in Cape Town for media purposes, because Table Mountain could not be seen from the old Green Point Stadium.  The few meters that the Stadium had to be moved meant a spectacularly beautiful new building for the city, which in fact is the backdrop for much international media reporting, taking away from the beautiful landmarks Cape Town has.  The new Stadium therefore is an important landmark in its own right, a surprise outcome).

*   VIP visitors to Cape Town have been an accolade for the city (not reported upon by Cape Town Tourism), and the stay in Cape Town last week by Princes William and Harry, London Mayor Boris Johnson and David Beckham have already been documented on this blog.  Now Bill Clinton is visiting the city, staying at one of the Penthouses of the One&Only Hotel in the Waterfront.   Prince Harry has also returned to Cape Town after last week’s match, and was seen having lunch at the Grand on the Beach on Thursday.

*   One should not forget how good Cape Town is looking, and the World Cup has done the city proud in its upgraded and largely smooth-flowing N1 and N2 highways, its beautiful new airport building and recently renovated train station, its modern buses, upgrade of Green Point, upgrade of the Grand Parade, the great walkability of the Fan Mile, the greening of Green Point, and upgrade of the Metropolitan Golf Club, new modern street lighting around Green Point, the lit-up Table Mountain - all combining to make Cape Town feel like a world-class city, even to its residents!

*  If media reports are to be believed, Cape Town has been approached to host the Olympic Games in 2020 - what an amazing compliment for the city.

To fill the tourism gaps in Cape Town (having been left out of much of the action in only having eight matches played at the Cape Town Stadium, and no teams based in the city), Cape Town Tourism has embarked on a “Come to Cape Town” marketing campaign, to attract Johannesburg-based soccer fans to come to Cape Town in-between matches.  Airline partners are offering flights at R 700 one-way, while accommodation establishments are offering their rooms at R 500 per person.

*   Cape Town Tourism’s funder, the City of Cape Town, simultaneously reported on the status of Cape Town, but this was not incorporated in the Cape Town Tourism press release.   Mansoor Mohamed, the Executive Director of Economic and Social Development and Tourism of the City, indicated that informal traders were doing well,  more expensive hotels were experiencing low occupancy (20 - 40 %), and that restaurants “are also doing better than expected trade, with some even beating their actual Christmas figures”, reports South Africa.info.  We disagree with the restaurant finding, having experienced empty restaurants, and observing soccer fans mainly ordering beer and very little food when they sit in pubs and restaurants.    Mohamed has admitted that his observations are based on “initial surveys”, and stated that the economic impact of the World Cup will be established by means of comprehensive research at the end of the tournament.  “The World Cup is the single most important event for South Africa and the African continent in recent time.  It is positively changing the world’s perceptions about Africa” Mohamed said.

*   A very low-key but most high profile event taking place in Cape Town until today (not reported upon by Cape Town Tourism in their media release) is the Fortune, TIME and CNN Global Forum.  About 140 heads of global and local companies such a Royal Dutch Shell, China Mobile, Deutsche Bank, The Coca Cola Company, DuPont, Rio Tinto Group, McKinsey & Company, Trilogy, Merck Vaccines, Kissinger Associates, Inc, De Beers Group, Richemont SA, One&Only, Naspers Limited, De Beers Group, SEACOM Limited, ABSA Group Limited, Standard Bank Group, Symantec, First Rand Limited, Sanlam Limited, Pioneer Foods, Investec Asset Management, and Daimler, paying $5000 each to attend, will meet influential persons from TIME magazine’s top 100 list, reports the Weekend Argus.  Bill Clinton, Ex-President FW de Klerk, Minister in the Presidency Trevor Manuel, Minister of Trade & Industry Rob Davies, Francois Pienaar, and World Cup Local Organising Committee Danny Jordaan and others will be addressing the Forum, while President Zuma will be addressing the delegates via satellite from the G20 summit in Canada. High level journalists and news anchors from Time, Fortune, CNN, and CBS News will also attend the Forum at the Cape Town International Convention Centre.  Delegates are staying at the Mount Nelson Hotel and the Cullinan Hotel.

There can be no doubt that Cape Town is busier than it would have been in any other June.  The reality is that May was the worst month ever experienced, the World Cup having created a vacuum of bookings.  One hopes the same is not true for the rest of July.  It is disturbing to see the low number of bookings made for Christmas and New Year, traditionally the most popular period in Cape Town, and a period that would have been booked up by now already.  If Whale Cottage Camps Bay is anything to go by, it is going to be a lean summer, despite the World Cup hype - the British travellers are the largest source of bookings for Cape Town, and they are under severe financial pressure with the new Conservative/Lib-Dem government having imposed stringent financial measures in their budget earlier this week, including an increase in VAT of 2,5 percentage points to 20%.  Many countries in Europe are also facing tight economic measures imposed by their governments (e.g. Greece, Italy, Spain) and even Germany is affected by Europe’s economic woes.

An interesting issue is the effect of the World Cup on travel aspirations to South Africa of Americans.  The American soccer fans were the largest ticket-buying nation of all, beating England and Germany, and were the first to book, more than a year ago.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

This coming weekend, Franschhoek will be showcasing some of the best of its restaurants and wines, as well as food and wine related activities, under the banner of “Franschhoek Affair”.

The 14 restaurant and wine pairings on offer are the following, and the winemaker and chef “will be presenting their crafts to their guests”:

*   Allora Restaurant and Lynx Wines offer a 3-course meal for R 250. 25 and 26 June.  Tel 021 876-4375

*   Bread & Wine restaurant and Moreson Wines offer a 4-course meal for R 660.  Ten persons only. 26 June. Tel 021 876-4004

*   Cafe Bon Bon and La Bri Wines offer a 3-course meal, R650. 25 and 26 June.  tel 083 501 0878

*   Dieu Donne Restaurant and Dieu Donne Wines offer a 3-course lunch at R 275 (25 and 26 June) and a 5-course dinner (26 June).  Tel 021 876-3384

*   Dutch East and Antonij Rupert Wines offer a 3-course meal and one glass of Protea wine at R 165. 26 and 27 June.  Tel 021 876-3548

*   Fyndraai restaurant and Solms-Delta Wines offer 3 courses for R 190.  25 and 27 June. Tel 021 874-3937

*   Haute Cabriere restaurant and Cabriere Wines offer a 5-course dinner at R 480.  25 June. Tel 021 876-3688

*   The Tasting Room restaurant offers a 5-course dinner paired with “local wines” for R800. 25 June.  Tel 021 876-2151

*   Mange Tout restaurant and Mont Rochelle Wines offer a 4 course meal at R 480. 25 June dinner, 26 and 27 June lunch and dinner.  Tel 021 876-2770

*   Mon Plaisir restaurant and Chamonix Wines offer a 5-course dinner at R 550. 25 June. Tel 021 876-2393

*   Restaurant at Grande Provence and Grande Provence Wines offer a 4-course meal for R 320.  Maximum 20 guests. 25 and 26 June.   Tel 021 876-8600

*   Reubens restaurant and Graham Beck Wines offer a 5-course lunch for R 550. Maximum 24 guests.  27 June.  Tel 021 876-3772

*   Rickety Bridge restaurant and Rickety Bridge Wines offer 8 tasting courses for R 335.  25 June. Tel 021 876-2129

*   Salmon Bar and Franschhoek Pass Winery offer a 4 course salmon and bubbly pairing. 25 June lunch.  Tel 021 876-4591

Other food and wine related activities over the Franschhoek Affair weekend are the following:

*  Pasta making course at Allora restaurant, R 280, 25 and 26 June, 15h00

*   Huguenot Fine Chocolates shop tour and tasting, R 25, 25, 26 and 27 June, at 11h00, 12h00, 14h00 and 15h00

*   Sushi course at Allee Bleue, R 300, 26 and 27 June at 15h00

*   Breadmaking course at Bread & Wine, R 770, 26 June, 9h30

*   Cooking Class at Le Quartier Francais, R 895, 26 June 10h00 - 15h00

*   Chocolate Art course at Dieu Donne, 26 June at 9h30, and Sugar Art course 27 June at 16h00, R 500 each course

*   Traditional Cooking Tour (outdoors walking tour) at Solms-Delta, R 100, 26 and 27 June

*   Wine Tasting Tour - Cap Classique Tasting Tour (R395 includes R 120 lunch voucher, 26 June at 10h00), White Wine Tasting Tour (R495 includes R 120 lunch voucher, 27 June at 10h00) and Red Wine Tasting Tours (R395, 27 June at 15h00).

Further details about the “Franschhoek Affair” can be obtained from www.franschhoek.org.za or call the Franschhoek Tourism Bureau at tel 021 876-2861.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

One of the first posts on this blog, in October 2008, related to the unprofessional behaviour and politicking by members of the board of FEDHASA Cape, an association representing the interests of hoteliers predominantly.  At that time this writer had highlighted the political games played by Past Chairman Nils Heckscher and newly elected Chairman Phillip Couvaras, now ex-GM of the Table Bay Hotel, who had only been in the country for four months at the time that he was elected.

As quietly as Couvaras arrived on the hotel scene and was elected as Chairman of FEDHASA Cape, as quickly did he disappear and leave Cape Town at the end of March.  It is stated that differences of opinion between himself and his bosses at Sun International in terms of room rates to be charged, combined with a reducing value of his package in foreign currency, given personal international financial commitments, led him to accept a new position in Hong Kong.

Earlier this week it was time for political games at the FEDHASA Cape AGM again, in the election of the new Board (FEDHASA Cape has the most odd system of calling for an election of each Board member every year).  Board members are nominated in categories, even for the position of Chairman.   Rey Franco, the Chairman of the Restaurant category, was nominated for the same position again, as well as for the position of Chairman, having been Acting Chairman from the time that Couvaras left the country.   Pitted against him was Dirk Elzinga, the current Managing Director of the Cape Town International Convention Centre, a member in the ‘Allied’ category.   Elzinga is however leaving the employ of the RAI Group, the Dutch convention center management company, next month, so he will not represent a FEDHASA Cape member company from then onwards, it is said.   It is alleged that Past Chairman Heckscher had lobbied those present in voting for Elzinga, and he was duly elected as the new Chairman, the first non-hotel Chairman ever of FEDHASA Cape!   When this writer stood for the same position two years ago, Couvaras was brought in, with similar lobbying by Heckscher, to prevent a Guest House owner (and female!) from being elected in this position!  

Franco retained his position as Chairman of the Restaurant category in the election, whilst another upset saw Susanne Faussner, who had been pitted against this writer in the “Small Accommodation” category two years ago, even though she owns a hotel and a restaurant, got some of her own political medicine back when the Acting Chairman Franco had to make the casting vote in the election result in this category, and voted for Carole Armstrong-Hooper, owner of Highlands Country House, and a better qualified representative of the Smaller Accommodation category.  Other Board members elected without controversy were Roy Davies from the Vineyard Hotel, heading the Hotel category, and Michele de Wit in the Allied category.   Those watching the politics within FEDHASA Cape will be delighted that Heckscher’s two-year term as past-Chairman on the Board is finally over.  His political games have been described as “poison” by some of his fellow Board members, and this can be endorsed by this writer. 

What will be interesting is what happens to Franco, who took over Couvaras’ slot on the Board of Cape Town Routes Unlimited, given that Elzinga now has been elected as the Chairman. 

From the time that MATCH launched its accommodation bookings for the World Cup four years ago, FEDHASA nationally but also the Cape branch supported and pushed contracting with MATCH as “the right thing to do”.  Nationally FEDHASA even took on a MATCH director onto its Board!    Hotels had loyally signed up 80 % of their room stock with MATCH.  Whilst a Director on the Board of FEDHASA Cape, this writer protested about the stringent legal terms and conditions, as well as the pricing directive, that the small accommodation establishments were subjected to in the MATCH contract, given the German experience of large-scale MATCH cancellations without refunds close to the start of the 2006 World Cup. The other Board directors condoned the MATCH actions!    MATCH has become a “swearword” countrywide, and in the hospitality industry specifically.  Heckscher was a particularly strong MATCH advocate, probably because of the benefit it would have for the Winchester Hotel he manages.  Ironically, his hotel received most of its room nights back from MATCH when the FIFA accommodation and ticketing agency cancelled the majority of room nights it had originally booked!

Brett Dungan, the national CEO of FEDHASA, who has been heavily criticised in this blog for his role in pushing a private accommodation booking portal (Rooms4U) he set up for the World Cup, is said to be leaving FEDHASA National, possibly as a result of his alleged abuse of his position at FEDHASA to further his personal interests. Elzinga will take over his position as CEO of FEDHASA National, but based in Cape Town, it is said - more politics, some would say, and supported by a headline in a report by Cape Business News :“CTICC Managing Director Finds a new Job”!  Being Chairman of FEDHASA is an honorary position that is not rewarded with compensation.

To read the original article “FEDHASA is a farce”, click here.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com