* KWV has launched its first ever ‘Finish Great‘ consumer advertising campaign, reflecting the wine and spirits company’s proud heritage and product innovation it has embodied since 1918. The campaign has been launched with the flighting of its first-ever TV commercial, representing both its range of wines and its brandies. Ad agency Saatchi & Saatchi Brandrock motivated its campaign as follows: ‘This is a tribute to the great legacy of KWV, but also demonstrates that by standing on the shoulders of giants, we are inspired to aim higher, to reach even greater heights and inevitably ‘Finish Great’. The campaign idea was based on a core insight that through persistence, character is revealed and in everything we do, we strive to finish great. The heart of KWV is Proud Pioneers brought to life through the spirit of: respecting tradition while challenging convention and through persistence character is revealed. We are telling this story through the campaign theme of ‘On the shoulders of giants’’. Giants have stature, they are larger than life and undeniably impressive. We revere them and in South Africa, KWV is a giant, it’s a brand that has a 97 year-old history and credible credentials to support such a bold statement. The story line follows an affirmation to the giants who enable us to Finish Great. We are bringing to life this story with a 360 degree approach, which we will aim to further build on the ‘Giants’ theme through a product-centric print and fully integrated user generated social and digital campaign’. The TV ad will be (more…)Tweet
Entries tagged with “Paarl”.
Wednesday 25th March 2015 - Posted by Chris von Ulmenstein
Sunday 25th January 2015 - Posted by Chris von Ulmenstein
Even though we are halfway through the summer season, new restaurants continue to open, and more are planned before summer ends. This list of restaurant openings and closings and restaurant staff movements is updated continuously, as we receive new information:
* Michael Townsend (who owns the Harbour House emporium, with La Parada, Lucky Fish, and Harbour House restaurants) has opened Tiger’s Milk in Muizenberg (photograph). The Lucky Fish on Long Street will be transformed into Tiger’s Milk.
* Kokkedoor judge and Chef Nic van Wyk and Roxy Laker have opened bistro 13 at Stellenbosch Vineyards (Welmoed)
* Idiom Wines is said to be opening a restaurant.
* The Butcher Shop & Grill has opened next to Sotano in Mouille Point. (more…)Tweet
Thursday 15th January 2015 - Posted by Chris von Ulmenstein
I don’t visit Paarl very often, usually disappointed with the restaurant offering of the town. Last week I spent a day there, to visit Jan Willem & Seuns, and Melissa’s newish branch. I had given up on Bosman’s at Grande Roche, after repeated poor experiences in the restaurant. However, a chance meeting of Bosman’s new Restaurant Manager and its Sous Chef at Maison in Franschhoek a few days prior led me to return.
During the busy festive season days I took a break at The Kitchen at Maison in Franschhoek, and sat next to a table with a couple, which turned out to be Austrian Chef Christoph Terschan and Restaurant Manager Onwaba Maholwana of Bosman’s. We chatted for ages, talking through the whole Eat Out Top 20 restaurant list, and our respective experiences with the restaurants. Onwaba was well-informed about my previous Bosman’s disasters, and (more…)Tweet
Sunday 11th January 2015 - Posted by Chris von Ulmenstein
* SA Tourism is going on another India Road Show this year, visiting Mumbai, Ahmedabad, Bengaluru, and New Dehli in February. Franschhoek Wine Valley and Paarl & Wellington Tourism are some of the local Road Show participants. India Country Manager for SA Tourism Hanneli Slabber said that some 24000 tourists from India visited our country between January and March last year.
* ‘Rear seat kickers’ are the worst type of passengers on an airplane, an Expedia Airplane Etiquette Study has found! Other annoying passengers are inattentive parents, ‘aromatic passenger’, ‘audio insensitive’, and ‘boozer’!Tweet
MasterChef SA Season 3 episode 14: five hundred’s Chef David Higgs a highlight; Abigail Mbalo smoked out!
Friday 21st November 2014 - Posted by Chris von Ulmenstein
Last night the MasterChef SA Season 3 Top 6 finalists returned from Mauritius to a treat in Johannesburg, being lunch at South Africa’s number 2 Eat Out Top 10 restaurant five hundred, at the Saxon Boutique Hotel, a restaurant on my bucket list! Returning to the MasterChef SA kitchen at Nederburg, the finalists had to replicate each of Chef David Higg’s dishes, Abigail Mbalo leaving the MasterChef SA kitchen, having forgotten to plate some of the elements.
For the second time in a few weeks episode 14 started more than 10 minutes late, without warning or apology by M-Net, not even on Social Media. We saw the Top 6 Finalists arrive at five hundred, and they were seated at the Chef’s Table. A screen opened to the kitchen, and Chef David welcomed the Finalists, saying that they would be served a 6-course lunch to congratulate them on getting so far in the competition. The dishes presented would be those that have been the highlight of the five hundred menu in the past 18 months. He mentioned their rooftop garden, which was planted in the same time period. Chef David also said that they do things differently at five hundred, the chefs serving the diners.
Nederburg wines were to be paired with each course, but we only saw the sommelier pair the first course of pressed prawns with broccoli coral, mayonnaise, and nori soil, with Nederburg The Anchorman (more…)Tweet
Wednesday 19th November 2014 - Posted by Chris von Ulmenstein
* The price of petrol could drop by 69 – 72 cents per liter on 3 December, the Automobile Association has forecast. The declining international oil prices will benefit motorists. ‘Petroleum prices have dropped by more than ten percent over the past 15 days and the exchange rate has weakened only slightly in the same period‘.
* The organisers of World Design Capital (WDC) 2014 have condemned the vandalisation with graffiti of the ‘Perceptions’ Ray-Ban glasses sculpture on the Sea Point Promenade. The art work has generated a huge debate about its suitability in its perceived commercialisation, by promoting the glasses brand. The organisers said: ‘As WDC 2014, we condone creativity and condemn in the strictest sense, lawlessness. It is a sad day when public debate is substituted with vandalism‘.
* KWV is hosting ‘Brandy Sensations‘, a ‘long table dinner‘ to be held at the KWV Sensorium art gallery in Paarl tomorrow. (more…)
Thursday 11th September 2014 - Posted by Chris von Ulmenstein
It was a unique experience to meet seven chefs who have worked or are currently working at Michelin star restaurants (10 Michelin stars awarded in total) in Austria and Germany for breakfast at the Lanzerac on Tuesday. While it was an early morning start, it was energizing being in the company of the ever-bubbly Barbara Lenhard and Florian Gast of Opulent Living, who had extended the invitation to a number of writers.
We were seated at one long table intermingled with the chefs, and a half way swopping of seats was clever too, so that we could get to chat to at least three of the seven chefs for a longer period of time. Opulent Living, organisers of the charity Gala Dinner ‘Chefs who Share‘ in the City Hall this evening, welcomed the seven chefs, who had all flown in from Europe to Cape Town on Monday.
Tonight seven teams of two local chefs each, a local sommelier, and one of the German-speaking chefs, will prepare a four course dinner for 36 guests who have paid R3000 each to attend, a total of 250 guests not only eating delectable food, but also drinking excellent local wines, and interacting with the three chefs looking after their tables. Last year Opulent Living raised R1,2 million through the charity Gala Dinner, and decided to raise the bar this year by flying in the seven German-speaking (more…)Tweet
‘Hayden Quinn: South Africa’ episode 4: Franschhoek food and wine highlight, Fairview moves to Franschhoek!
Tuesday 5th August 2014 - Posted by Chris von Ulmenstein
Last night’s episode 4 of ‘Hayden Quinn: South Africa’ was good marketing for Franschhoek, known for its food and wine, combined with its beauty, being filmed on a perfect summer’s day. There was minimal, if any, Woolworths punting in the episode!
Hayden started his Franschhoek journey at the Huguenot Monument, erected in honour of the French Huguenots, ‘exiles‘ who picked Franschhoek to grow vines viewers were told, a bit of creative licence, as they were given the land. Hayden explained that the village name, which he pronounced close to perfectly, means ‘French Corner’. He said that the monument represents peace, agriculture, and viticulture, copywriting nonsense, as the monument (erected in 1948) represents religious freedom, something the Huguenots could only experience in Franschhoek, having to flee France. The village was previously called Olifantshoek, after the elephants roaming in the valley. The main road of Franschhoek was shown, and Hayden referred to it as having buildings with ‘French style architecture‘ (sic)! (more…)Tweet
‘Hayden Quinn: South Africa’ episode 2: behind the Stellenbosch ‘Boerewors Curtain’, very disappointing!
Tuesday 22nd July 2014 - Posted by Chris von Ulmenstein
Poor Hayden Quinn! Trying to be clever, the promo for last night’s episode 2, which was flighted on SABC3 on Sunday evening, had Hayden proudly sharing that he was going behind the ‘Boerewors Curtain‘ in Stellenbosch, to meet artisanal baker Fritz Schoon of Schoon de Companje. The Tweet left Hayden with dough on his face, in making what he called a ‘joke‘, in poor cultural taste!
In reaction to a Tweet about his incorrect information (the ‘Boerewors Curtain‘ is a less than complimentary name for the residents of the suburbs of Parow/Bellville/Durbanville, to describe their love for braai-ing, in preference to most other activities, which means that they rarely leave their area, and that the area smells of braais from Friday evenings to Sunday lunch times on weekends), Hayden replied: ‘I guess the little joke was lost haha just referencing stellies (sic) as a (sic) Africaans (sic) town‘. His producer Riaan Badenhorst quickly jumped to his defence, explaining that Boerewors is ‘proudly heritage food‘, which was not the point of the Twitter exchange!
‘Hayden Quinn : South Africa‘ was first flighted on SABC3 last Monday, doing a great job in making Capetonians proud of their beautiful city and its fresh produce bounty. Hayden was a MasterChef Australia finalist in 2011, but did not win the series, and has managed to sign up the series about our country’s sustainable food production. The programme is sponsored by (more…)Tweet
Friday 11th July 2014 - Posted by Chris von Ulmenstein
* Mercedes-Benz South Africa will be taken for a ride by the V&A Waterfront for the next 12 months, as a member of the V&A Waterfront Partners Programme, which comes with a number of exclusive rights to connect with the V&A’s visitors, including receiving their e-mail addresses, using their venue for events, outdoor advertising, and business to business campaigns. The V&A sees the advantage as being increased footfall, which it overclaims at 23 million per year! For Mercedes-Benz the deal is an opportunity to become ‘visualised at the V&A Waterfront to aspirational consumers‘.
* Fodor’s Travel has written a comprehensive article entitled ‘Wine Lover’s Guide to South Africa‘, praising our country for its excellent terroir suited to wine farming, and becoming ‘world-renowned’, especially our indigenous Pinotage. Linking food and wine, the Western Cape is becoming increasingly associated with food excellence too. Wine tasting in Stellenbosch is recommended, at Kanonkop, Tokara, and Waterford Estate, while Indochine, Delaire Graff Restaurant, and Jordan are recommended restaurants. In Franschhoek La Petite Ferme, Haute Cabrière, Môreson, and the unique Franschhoek Wine Tram are recommended. The Tasting Room and Bread & Wine are recommended restaurants. In Paarl KWV is recommended, with Bosman’s Restaurant, which is overpraised as ‘one of the best restaurants not only in South Africa, but in the world’ (sic)! Groot Constantia is mentioned as being the oldest wine estate, and La Colombe and The Greenhouse are recommended restaurants.
* A clever and cheeky reply to EFF Commissar Andile Mngxitama, who wrote to Sir Richard Branson, saying that the (more…)Tweet