* KWV has launched its first ever ‘Finish Great‘ consumer advertising campaign, reflecting the wine and spirits company’s proud heritage and product innovation it has embodied since 1918. The campaign has been launched with the flighting of its first-ever TV commercial, representing both its range of wines and its brandies. Ad agency Saatchi & Saatchi Brandrock motivated its campaign as follows: ‘This is a tribute to the great legacy of KWV, but also demonstrates that by standing on the shoulders of giants, we are inspired to aim higher, to reach even greater heights and inevitably ‘Finish Great’. The campaign idea was based on a core insight that through persistence, character is revealed and in everything we do, we strive to finish great. The heart of KWV is Proud Pioneers brought to life through the spirit of: respecting tradition while challenging convention and through persistence character is revealed. We are telling this story through the campaign theme of ‘On the shoulders of giants’’. Giants have stature, they are larger than life and undeniably impressive. We revere them and in South Africa, KWV is a giant, it’s a brand that has a 97 year-old history and credible credentials to support such a bold statement. The story line follows an affirmation to the giants who enable us to Finish Great. We are bringing to life this story with a 360 degree approach, which we will aim to further build on the ‘Giants’ theme through a product-centric print and fully integrated user generated social and digital campaign’. The TV ad will be (more…)Tweet
Entries tagged with “Durban”.
Wednesday 25th March 2015 - Posted by Chris von Ulmenstein
Friday 20th February 2015 - Posted by Chris von Ulmenstein
* Bad news for tourists is that SA National Parks is closing Chapman’s Peak every Wednesday, from 25 February from 9h00 – 16h00, for a month, to clear alien vegetation! (received via Twitter from the Western Cape Government).
* The Noordhoek Crush is a child-friendly wine event taking place at Noordhoek Farm Village on 28 March. Entrance is free and a ‘tasting passport’ costs R75. Eighty wines from 18 wine estates will be available to taste. The Noordhoek Farm Village restaurants will be open, with pop-up stalls added too. Live music. (received via e-mail from Siris Vintners)
* Durban is increasingly becoming a tourism threat to Cape Town, having seen particular growth from the USA, representing 15% of its tourists, its largest source market. This results from a workshop road show held in (more…)Tweet
Friday 13th February 2015 - Posted by Chris von Ulmenstein
* More than 400 African tourism products and services have signed up as exhibitors at INDABA2015, to be held in Durban from 9 – 11 May.
* SAA is resuming daily direct non-stop flights between Johannesburg and New York from 7 March, a time reduction on the northern route of one and a half hours.
* ‘Fifty Shades of Grey‘ is on everyone’s lips the world over, with its international release today, (more…)Tweet
Tuesday 3rd February 2015 - Posted by Chris von Ulmenstein
The following events will boost the coffers of the Western Cape in the next three weeks:
* The Cape Town Electronic Music Festival runs from 3 – 8 February. The website reflects that the City of Cape Town is sponsoring the event, no doubt in providing the City Hall at no charge. This is how the venue is described: ‘Voted number 1 global destination by New York Times (that was in (more…)Tweet
Monday 2nd February 2015 - Posted by Chris von Ulmenstein
* Ghanaian rapper D Black has been holidaying in Cape Town, his Instagram and Twitter (with 146000 followers!) shows. He visited Robben Island, Table Mountain,CampsBay, and the V&A V & A Waterfront. He also recorded with local musician Donald in Denial.
* Cape Town has been named by National Geographic as the second best Beach City in the world, the Clifton beaches mentioned specifically for their protection against the wind and expensive accommodation. The False Bay beaches, as well as Milnerton and Blouberg, are referred to. Number one is Barcelona, with its Barcenoleta Beach. The rest of the Beach City ranking is Honolulu (Waikiki Beach), Nice’s three beaches, Miami Beach, Rio de Janeiro’s Copacabana and Ipanema beaches, Santa Monica, Sydney’s Bondi, Tel Aviv, and Vancouver’s ten beaches.
* SA Tourism, host of INDABA 2015, is describing the trade show as one which will exceed the expectations of both (more…)Tweet
Friday 23rd January 2015 - Posted by Chris von Ulmenstein
* British wine writer Jancis Robinson has ended her visit to the Cape Winelands this week, and writes that she has been ‘hugely impressed by the quality of the wines of the best producers and by the much broader range of wine styles and provenances than there was on my last visit’ seven years ago. She described our country as the ‘wonderful source of underpriced fine white wine. It has taken longer for red wines to please this finicky international palate‘. Our industry does not need to be defined by our indigenous Pinotage, she feels.
* Could Cape Town/South Africa/Africa get a Grand Prix again, after more than 20 years? Bernie Ecclestone has speculated that such a race could be possible by next year. As Killarney is not suitable, it would have to be a street race in Cape Town. This proposal was however rejected by City of Cape Town’s Directorate of Tourism, Events, and Marketing in 2013, due to the cost.
* Roger Jones, owner of Michelin star restaurant Harrow at Little Bedwyn in the UK, has just returned from a trip to our country. (more…)Tweet
Monday 19th January 2015 - Posted by Chris von Ulmenstein
From number one in the New York Times ‘52 Places to go in 2014‘, Cape Town has fallen right off the list of ‘52 Places to go in 2015‘. In its place, Durban has made 7th on this prestigious list this year! Cape Town too has lost out to Los Angeles as the home for filming the German reality series ‘Der Bachelor’.
The South African stories for the New York Times are written by Sarah Khan, an American writer who now lives in Cape Town. Having become proudly-Cape Town, Khan has written many articles about Cape Town, even though her restaurant recommendations for Cape Town in Travel + Leisure left much to be desired (more…)Tweet
MasterChef SA Season 3 episode 17: Roxi Wardman steams ahead to win Finale, praised by Chef Marco Pierre White!
Friday 12th December 2014 - Posted by Chris von Ulmenstein
As we predicted in our blogpost yesterday, Roxi Wardman was crowned MasterChef SA Season 3 winner last night, and has waved her career at Transnet as an assistant train driver goodbye. While her ‘opponent’ Sipho Mdlankomo is widely liked, there should be no debate about the fairness of the result, as the scoring was shared at every step of the three-stage challenge which the Top 2 had to go through last night.
It was a shock to see the transformation in Roxi’s appearance, from always well-presented in terms of make-up and bling bling jewellery while she was in the MasterChef SA kitchen, to her red/pink hair, heavy make-up, and proudly-visible tattoos which she did not have as a Finalist. We had only seen one piercing above her lip in the past. It seemed as if Roxi could not believe that she had won the competition.
The Top 2 finalists met up in the MasterChef SA kitchen for one last time, and were delighted to see the other 10 Finalists there too, coming in support of the Top 2. An even bigger surprise was the surprise arrival of Roxi’s parents and her boyfriend Byron, as well as Sipho’s ‘boss‘, as she called him, his wife, and their (more…)Tweet
Thursday 4th December 2014 - Posted by Chris von Ulmenstein
* The Bartho Eksteen Sauvignon Blanc Celebration held in Hermanus recently selected ‘the 10 best of the best’ Sauvignon Blancs locally over the past 22 years, and then compared them to 10 top Sauvignon Blancs from other countries. The winning Sauvignon Blanc was judged to be Fryer’s Cove Bamboes Bay, 2013, followed by Diemersdal MM Louw 2013, Palliser Estate 2012 from New Zealand, Dog Point 2008 from New Zealand, and Von Winning 1 2011 from Germany. (received via media release from the Bartho Eksteen Wijnskool)
* Uber supports the Department of Transport’s Festive Season Road Safety campaign, it says in a media statement. The campaign makes road safety everyone’s responsibility, to enhance law enforcement, and to increase road traffic safety awareness. Uber GM Alon Lits said: ‘Uber fully supports government’s road safety (more…)Tweet
Sunday 23rd November 2014 - Posted by Chris von Ulmenstein
* The Reserve Bank Monetary Policy Committee has kept the repo rate unchanged at 5,75%, the new Governor Lesetja Kganyago has announced. The rate did not change due to the reducing inflation rate, the lower international oil prices being an inflation benefit, and the weak economy.
* The Vancouver Sun writes about ‘Sensational South Africa‘, highlighting its ‘Big Five must-see list’. It includes Cape Town (‘the country’s prettiest city‘, Bo-Kaap, the City Bowl market – certainly not the best Cape Town has to offer – Table Mountain and its ‘tram ride‘, the Mount Nelson Hotel, and Robben Island), the Winelands (Franschhoek and its Wine Tram), Himeville and the Drakensberg, Durban, and Safaris.
* The City of Cape Town has announced its extensive plans for the safety of the city and its visitors over the Festive (more…)Tweet