Entries tagged with “bloggers”.
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Monday 31st March 2014 - Posted by Chris von Ulmenstein
A workshop held above Truth coffee shop about ten days ago, at which One Up Agency’s Alex Harrington-Griffin and Cape Town Magazine Managing Director Marcus Zandhuis spoke, focused on the concept of Partnership and Collaboration Marketing, and used Robertsons’ recent #SkyDine collaboration with kulula.com as one example of such marketing.
The Robertsons #SkyDine promotion is an interesting if not bizarre example of Partnership Marketing. Chatting to the brand’s Social Media Manager at The Ultimate Braai Master Cape finals on Saturday, he explained that Liquorice, the company he works for, only handled the Social Media aspects of the campaign. Durban-based ad agency The Hardy Boys, handling the Robertsons’ account, conceptualised the campaign. A planeful of bloggers and food journalists from Cape Town (and Johannesburg) was invited by marcusbrewster, the campaign PR agency, to a surprise flight to Johannesburg, and on the return flight to Cape Town, Reuben Robertsons Riffel introduced the surprise 3-course meal which he had designed, and which was prepared by airline catering company Foodirections. Utilising plane crockery and an airline catering company, food plating and presentation was disappointing. We recognised (more…)
Sunday 30th March 2014 - Posted by Chris von Ulmenstein
Yesterday I was invited to attend the judging of the Cape Finals of Season 3 of Ultimate Braai Master held in the parking area of The Lookout at the V&A Waterfront. Not only was it a good way to catch up with a number of chefs who judged the Cape Finals, but it was also an opportunity to meet Cooked in Africa Films producer Justin Bonello.
Justin chatted to blogger Thuli Gogela of Mzansi Style Cuisine Blog (she appeared in the Bloggers episode of season 2 of MasterChef SA) and I as the judging came to an end at the Finals. One sensed his overriding passion for food, which has grown into TV production, with 21 productions to date, including two previous Ultimate Braai Master seasons, two seasons of Charly’s Cake Angels, as well as ‘Seasons at Terroir‘, which was launched last week and focuses on Chef Michael Broughton, and his restaurant Terroir at Kleine Zalze. Justin denied that Terroir not making the Top 20 Eat Out restaurant list last November was a blow to their production, saying that Chef Michael’s food is beyond Top 10 competitions, clearly a fan of the chef’s food. He is fascinated by the revolution of growing one’s own vegetables and herbs, and proudly showed me a photograph of his vegetable garden at home, out Hout Bay way, which will become the subject of a TV series ‘Green Time’ at the end of 2015, with seven pilot projects of vegetable gardening at schools being developed. (more…)
Tuesday 25th March 2014 - Posted by Chris von Ulmenstein
Tourism, Food, and Wine news headlines
* UK X Factor judge and singer Cheryl Cole was spotted at The Duchess of Wisbeach in Sea Point on Saturday evening, and Tweeted to her 4,5 million Twitter followers, The Daily Mail reports.
* Internationally revered and feared Wine Advocate reviewer Robert Parker is to publish a new magazine ’100 Points by Robert Parker‘, with German Hubert Burda Media as publisher.
* Beer sales in Africa are expected to be the fastest growing, predicts a report by Rabobank, the continent having the fastest growth in legal beer drinking population between 2013 – 2018. SABMiller has announced that it will triple production at its plant in Nigeria, with an investment of £110 million.
* The Good Food & Wine Show 2014 will be held at the Cape Town International Convention Centre from 29 May – 1 June, and an action-packed program has been announced: 8 top restaurants will offer signature dishes; Woolworths and Robertsons will (more…)
Saturday 22nd March 2014 - Posted by Chris von Ulmenstein
1WineDude wine blogger Joe Roberts recently blogged about Wine Blogging, referring to the results of a 3-year study by the Burgundy School of Business, entitled ‘World Wide Wines: Digital Writing on Wine’.
The key finding of the study was that wine consumers and wine bloggers are one and the same, and that wine blogging is far from dead, Roberts writes.
Other interesting highlights about Wine Blogging from the study are:
* the main reason for blogging by Chinese as well as American wine bloggers is sharing their passion for wine, Americans also referring to blogging as their hobby. Roberts describes bloggers as passionate wine consumers who are just more vocal about their passion digitally!
* wine bloggers reach other bloggers and wine drinkers, bloggers’ passion for wine giving them credibility and reader interest.
* there are an estimated 1000 wine bloggers in the USA, and about 150 in Europe.
* only a third of wine bloggers in the USA are professional journalists, while the bulk of the balance have no wine industry job link (more…)
Monday 17th March 2014 - Posted by Chris von Ulmenstein
I laughed when I received your letter of 28 February in the post this weekend, to advise that I have been banned from your five star establishment, a member of Leading Hotels of the World!
You wrote: ‘This letter serves to inform you of our shock and disappointment at the manner in which you have dealt with our establishment in the social media. As a fellow colleague in the hospitality industry I have been (sic) amazed that you have failed to address our perceived shortcomings and your concerns, (sic) directly with me, the general manager. We are fully supportive of social media, however, one should have details 100% correct before publicly. (sic) Slandering (sic) one of my team and our establishment, it is so unnecessary and unprofessional. To this end, we wish to advise you that you are no longer welcome nor permitted to enter or be in the Taj Cape Town hotel without my personal permission. Should you enter the premises, you will be apprehended by our Security Department and asked to leave’.
You do not state which 0f the references by us to the Taj in ‘Social Media‘ you refer to:
* was it the Tweet about the rude service from your barman during the interval of a concert at the St George’s Cathedral a few weeks ago, which I reported to your Duty Manager?
* was it the poor accommodation at your hotel after the poor Gastronauts gourmet dinner at Mint more than 3 years ago, so bad that I chose to go home in the middle of the night?
* was it the Tweet four months ago about the poor non-caring attitude of your Banqueting Manager Eugene Myburgh, when he showed no regard for my complaint about slipping on your dangerous highly polished wooden floor in your Banqueting section, once again reported to your Duty Manager, with no response?
* was it the mention a month ago about your new Conference facility you are opening in The Reserve this month, mentioning my doubt that your Manager Myburgh will be capable in running it if he cannot even run the tiny Banqueting section in your hotel? (more…)
Tuesday 21st January 2014 - Posted by Chris von Ulmenstein
When I see any writing by Mariette du Toit-Helmbold, CEO of tourism consultancy Destinate and former ineffective Mommy-Tweeting CEO of Cape Town Tourism, I have to hold back the urge to laugh, not only because of her poor writing skills (despite English being one of her BA majors!) but also because of her lack of marketing skills. Helmbold has just launched the ‘Stellenbosch Wine Experience’ for the Stellenbosch Wine Routes and Stellenbosch 360, as a joint venture between the wine and tourism elements of the second oldest town in South Africa, with the goal of becoming ‘the leading wine tourism destination in Africa‘. Helmbold adds in her document that Stellenbosch should be positioned as ‘amongst top in the world‘ too, and become ‘Africa’s wine tourism capital’!
The Stellenbosch Wine Routes is the first wine route in our country, having been established in 1971 by Spatz Sperling of Delheim, the late Frans Malan of Simonsog, and the late Neil Joubert of Spier. Its mandate is to market the wine estates and wines of the 150 or so wineries in Stellenbosch, with its CEO Annareth Bolton having mainly run a PR campaign to date. Previously sponsored by American Express, it no longer appears to have the backing of the credit card company. Credit card companies appear to be all over the seemingly lucrative wine industry, Diners Club appearing to have a head start. Stellenbosch 360 is the new name for the Stellenbosch Tourism Bureau, and is run by a very competent Annemarie Ferns, long the SA Tourism Country Manager for Germany.
Helmbold spent nine years at the helm of Cape Town Tourism, never being able to rise to the level of the marketing done with close to zero budget by her predecessor, the vivacious Sheryl Ozinsky. Helmbold did formula marketing, if one can call it that (more…)
Tuesday 19th November 2013 - Posted by Chris von Ulmenstein
The brief to address trendtalk #7 at the Plascon Auditorium last week led to three speakers in the Cape Town design industry approach design trendspotting from three very different perspectives, addressing the theme of ’Reflections on the Future’. Attending the Bloggers’ evening at the new I ♥ my Laundry branch on Bree Street last night, I saw how their bold use of orange is spot on trend, a colour they already chose when they opened on Buitengracht Street 19 months ago. Orange was described as a bright and cheerful colour which does not overwhelm and which works well in ‘dark moody spaces’.
#trendtalk was conceptualised by Lauren Shantall of Inhouse Brand Architects, and four design and decor trend talks are held in the Cape Town city centre per year.
1. Laurence Brick, co-founder of Loads of Living, spoke mainly about trends in interior home design, reflecting that consumers evolve, and feed each other with creative ideas, mainly seen on Social Media:
* The kitchen is the new lounge, where one entertains friends and gathers as a family. The design of the kitchen matches the artisanal fresh food which is on trend.
* Textiles chosen for interiors have texture, and reflect honesty and integrity in how they are made.
* Lighting has become very industrial and sculptural, ‘as good as art‘, with bare (more…)
Tuesday 1st October 2013 - Posted by Chris von Ulmenstein
One of the changes New Media Publishing has introduced for Eat Out‘s 2014 edition is that its printed Restaurant Guide will only list 500 restaurants, as opposed to 1100 last year. The method of selecting the included restaurants has changed too.
The process commenced with Eat Out announcing that it was looking for applications from restaurants to be included in the 2014 Eat Out Guide, such applications closing on 30 June. It described the application process as follows: ‘This call to action turns up the heat and shifts the onus onto the restaurant to put themselves forward in a simple process‘. The restaurants that wanted to be considered for inclusion had to complete a (more…)
Monday 23rd September 2013 - Posted by Chris von Ulmenstein
Cape Town Tourism is hosting three bloggers over a three week period, as a repeat of the 2012 Travel Blogger visit, attempting to reach international and domestic travelers and to encourage them to visit Cape Town. This campaign failed to achieve its goal in 2012, and the new campaign could follow the same route!
We were very critical of the visit by the four bloggers last year, after the New York Times questioned the ethics of travel blogging, and focused its article on Keith Jenkins, the Velvet Escape blogger who led the Blogger team coming to Cape Town last year. The Bloggers were seen to have blogged little before, during, and after their visit to Cape Town, and to have little credibility in not declaring that their visits were sponsored by Cape Town Tourism and its members, and that there was little that they paid for themselves. This led to ‘advertorials’ written, mainly about their accommodation in Camps Bay. Most of what was posted by the bloggers was ‘photoblogs’, a blogpost consisting of a photograph only!
Cape Town Tourism issued a very brief media release about the pending blogger visits, and claimed incorrectly that the ‘inaugural #lovecapetown blogger hosting programme contributed to Cape Town Tourism winning a Travel + Leisure SMITTY Awards (Social Media in Travel + Tourism Awards) in the category Best Overall Use of Social Media, CVB, Global‘. The awards which were won by Cape Town Tourism (a Gold Loerie added on (more…)
Saturday 10th August 2013 - Posted by Chris von Ulmenstein
When Michael Olivier first launched Crush! food and wine digital magazine three years ago, it was evident that he and his team had no experience in the design and publishing of a magazine generally, and a digital magazine specifically. We wrote critically about the first few issues, but no feedback was accepted nor reacted to, and Olivier appeared to have lost advertising revenue as a result, thus leaving the magazine about a year ago. His departure appears to have rejuvenated the magazine, and it has improved vastly!
The response by Olivier and his Crush! writers David Cope (@Foodie_za) and Andy Fenner (@JamieWhoSA in those days) to our feedback about the magazine at that time was to create the Whalespotter Twitter defamation account led by Cope, and condoned by (more…)