Entries tagged with “2010 World Cup”.


South Africa is one of 31 destinations recommended for travel in 2010 by the New York Times on its site www.nytimes.com.  The top five destinations are Sri Lanka, Patagonia Wine Country (San Patricio del Chavar), Seoul, Mysore in India, and Copenhagen. 

“Waiting in the wings”, according to the article, as places to go to in 2010 are countries/cities which include Damascus, Antarctica, Leipzig, Los Angeles, Las Vegas, Shanghai, Minorca, Costa Rica, Marrakesh, Bahia in Brazil, Kitzbuehl in Austria, Norway and South Africa.

South Africa made 22nd place on the list, and its selection is motivated by the Soccer World Cup taking place this year,  and Cape Town is highlighted as the best city in the country.  The full text motivating the selection of South Africa on the list follows:

“As host of the 2010 World Cup this summer, South Africa has gotten its game on with a flurry of new stadiums, new hotels and safari lodges.  While soccer is being played across nine cities, much of the action off the field is taking place in Cape Town. Already known for its stunning beaches, mouthwatering cuisine and sophisticated night life, the city is welcoming high-end hotels, including the recently opened One & Only Cape Town and the forthcoming Taj Cape Town (www.tajhotels.com/capetown). Set to open this month, the Taj will have 166 rooms, many with views of Table Mountain. Also scheduled to open in Cape Town this year — but not in time for the World Cup — is the second branch of the nascent Missoni Hotels group (the first property opened in Edinburghlast year, with future outposts planned for Kuwait, Brazil and Oman). Between matches, there’s plenty of time to go on a safari. If money is no object, check out the Ulusaba  (www.ulusaba.virgin.com), a private game reserve that’s part of Richard Branson’s collection of luxury vacation properties. It has opened the new Cliff Lodge, with private swimming pools and spectacular views of the bush. Prices start at 13,800 South African rand (around $1,878 at 7.35 rand to the dollar) a night for two.”

The full article can be read here.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The festive season saw fewer holiday makers in the Cape, they stayed for a shorter period, and they spent less during their stay, say the tourism authorities, reports Fin24.   According to the Cape Argus, international tourism numbers dropped by 6 %, compared to 2008, due to the recession and due to the stronger Rand, offering lesser value for money.

According to Cape Town Routes Unlimited CEO Calvyn Gilfillan the Garden Route was quieter, speculating that this was due to the water shortage in the area.   The bookings however were slow compared to previous years, long before the water crisis became a reality.   The Overberg (especially Hermanus) and the Cape Town city centre were quieter, while the Boland reported similar tourism numbers as last year.   The West Coast had improved visitor numbers, being a more affordable destination.

Tourists were looking for affordability, says Cape Town Tourism, and that is why 5-star hotels struggled financially as guests traded down to lower star accommodation or even to self-catering accommodation.   Fedhasa Cape reports that occupancy in 5 star hotels reduced by 10 - 20 % compared to last year, over the festive period, while 3 and 4 star hotels “did better”.

The lower number of visitors from Johannesburg was evident in Cape Town and especially Plettenberg Bay.  It is said that the Johannesburgers stayed home this festive season, to save money in order to renovate their homes, which they want to rent out for the FIFA World Cup, at which time they want to leave the country.  Even the Table Mountain Aerial Cableway Company had mainly Capetonians as visitors.

At Whale Cottage Camps Bay bookings are starting to look good from 28 January onwards, the start of the weekend on which the J & B Met takes place, and almost all of February is booked out already.  The Argus Cycle Tour in March is also good for business.

Upmarket restaurants have been reported to have also felt the pinch over the festive season, and many did not manage to fill their expensive tables for New Year’s eve, with prices as high as R 2 000 per person.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

A 2010 World Cup advertising issue has kicked up a huge controversy.

According to an article in the Cape Times earlier this week, the City of Cape Town is selling advertising space on Table Mountain, by means of night-time illumination, for the 2010 World Cup, at R 150 000 per month, for an 8-month period.   The City has to offer FIFA sponsors “first right of refusal” for all public advertising media options.

It appears that a City of Cape Town 2010 World Cup branding document offers Table Mountain as a branding opportunity, and that S A National Parks has agreed to the branding, but the body is denying this.

In a joint statement on 22 December, both the City of Cape Town and S A National Parks declared that “No 2010 branding or any other advertising or promotional event of a commercial nature would be allowed on Table Mountain”, reports the Cape Times.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

When leaving the cinema after seeing ‘Invictus’, I could not come to a conclusion about my feelings about the movie.   While it has a star cast of international actors (Morgan Freeman and Matt Damon) and a star director in Clint Eastwood, and is set in Cape Town and Johannesburg, which bodes well for the country’s awareness and visibility, there was a nagging question as to which movie-goers around the world would be interested in a movie about South Africa’s transformation into a democracy almost 20 years ago, and more particularly, the country winning the Rugby World Cup in 1995 against all odds.   

Angelina Jolie and Brad Pitt and one of their adopted sons were at the premiere of the movie in Los Angeles a week ago, and one wonders what would have made them see the movie, other than respect for their fellow-actors and the producer.

The filming is mainly concentrated on the rugby field and in Madiba’s official residences and offices.  Cape Town features in the scenic shots, one being a magnificent shot of a SAA aeroplane flying in front of Table Mountain; various shots of the V&A Waterfront, including a trip to Robben Island on the ferry, and a number of rugby match celebrations at Ferrymans; and a run on Beach Road in Mouille Point, the lighthouse forming a dominant backdrop.

While most would say that Morgan Freeman was the star of the movie, playing the role of the magnificent Nelson Mandela, who sees the Rugby World Cup as a way in which to unite 42 million South Africans, it is Matt Damon who is the real star.   Matt Damon IS Francois Pienaar, and speaks with a most believable South African accent; Morgan Freeman is Morgan Freeman in voice, and is Nelson Mandela in looks only.

Nostalgically, the movie was interesting to see, in observing how much and yet how little has changed in South Africa in 20 years.    Long-forgotten brand names, such as Volkskas, Xerox and Iscor, and old logos such as those of SAA and Coca Cola, were visible around the rugby fields.

One error was that Madiba was seen to be reading the Cape Argus for breakfast!   Some characters had too pronounced an (unrealistic) South African accent, including Pienaar’s mother, and the white security men.   Pienaar’s wife Nerine, played by local actress Marguerite Wheatley, was very real in acting and speaking.  Both Freeman and Damon have been nominated for the Screen Actors’ Guild awards, as best actor and best supporting actor, respectively.

The name of the movie comes from the Invictus poem by William Ernest Henley, which Mandela had in his prison cell on Robben Island, and was the mantra by which he survived:

It matters not how strait the gate,

How charged with punishment the scroll,

I am the master of my fate:

I am the captain of my soul.

Given the 2010 World Cup, and a similar scenario of only a particular section of the South African population enjoying soccer,  ’Invictus’ may hold clues as to how President Zuma and FIFA will get all South Africans behind the spirit of the world’s biggest soccer event.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Sweet Service Award  goes to 221 Waterfront restaurant, in the Victoria Wharf in the V&A, and its Public Relations consultant Annette Ashley, for a wonderful dinner of a prawn and avocado handroll, a main course of duck, and a lovely bottle of Hartenberg 2005 Shiraz, with efficient service, and an evening of chatting.   Ms Ashley’s hard work has put the restaurant on the map, with an Australian soccer group signing up the restaurant for 3 weeks for its catering and meeting needs during the 2010 World Cup.  

The Sour Service Award  goes to Cape Town Tourism and MediaNova, the publishing company, which was appointed by Cape Town Tourism to produce its Visitors’ Guide for 2010.   Cape Town Tourism regularly changes its Visitors’ Guide publisher, and this means a new learning curve for each publisher, and an irritation for the members of Cape Town Tourism who advertise in the Guide.  The current issue’s accommodation ad design is completely ineffectual, in that the tiny type size of the copy in the 1/16th ads is barely legible, especially the name of each establishment.   The company also forgot to allow a line for the street address in the contact details!  The Guide still has not been published, being more than a month behind schedule.   The lack of management by Cape Town Tourism over the production of this Guide is most irresponsible!

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.   Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.

Of all the provinces, the Western Cape has the largest availability of rooms for the 2010 World Cup, according to the Minister of Tourism, Marthinus van Schalkwyk, when he addressed the media about the new tourism portal (see blog post dated 12 December 2009), reports the Cape Argus.

Minister van Schalkwyk stated that the Cape has 62 000 rooms, of the country total of 202 000 rooms, just less than one-third.   Gauteng has 44 000 and Kwa-Zulu Natal has 31000 rooms.   Given that 450 000 foreign visitors are expected to come to South Africa in June and July 2010, and assuming that 2 persons will share a room, the country should have enough accommodation. (What the Minister has not incorporated into his calculations is that South Africans are the largest purchasers of tickets, and may travel from one city to another to view a match, and may also need accommodation).

The estimation of the number of rooms comes from the National Accommodation Database, which was established via calls made to all known accommodation establishments, and may be understated, as many accommodation owners may have withheld information from the callers involved in the database verification, as they called at non-business hours, such as on Sunday afternoons, and at 20h00 in the evening.

The Minister quoted the following statistics: there are close to 19 000 accommodation establishments in the country, of which 40 % are graded by the Tourism Grading Council.   Just more than half of the 202 000 rooms are graded.   Each host city has a minimum of  7 500 accommodation establishments, within a 50 km radius of a World Cup stadium.   There are just more than 100 000 rooms in host cities.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

We asked Cape Town Tourism on Saturday why they had not informed members of Cape Town Tourism of the Private Home Registration program they have launched.   Lianne Burton, spokesperson of Cape Town Tourism, has apologised for this communication error, and sent the following statement to Cape Town Tourism members today: 

“With regard to the 2010 FIFA World Cup, as Cape Town’s official tourism authority, Cape Town Tourism’s role is to ensure that the expectations of World Cup visitors are met and exceeded to ensure a lasting tourism legacy for Cape Town. Hence our decision to offer full paid membership to Cape Town Tourism for temporary accommodation providers, covering the costs of assessing their accommodation to ensure that it meets our minimum requirements, advising owners on visitor services and guest relations standards, and offering potential visitors an assurance that there is comeback via Cape Town Tourism if they are unhappy.

This is our role as the Visitor Services organisation for Cape Town and we are committed to fulfilling it for the benefit of Cape Town’s tourism sector as a whole. Bad visitor experiences, even if they are as a result of temporary accommodation promises not being delivered on, will hurt Cape Town’s reputation for offering exceptional accommodation for every budget; from 5 star Hotels to Backpackers, B&Bs and private homes or tented villages. Great visitor experiences during the 2010 FIFA World Cup will ensure repeat business for the tourism sector. Ours is a long-term view and we are committed to this vision.”

Lianne also replied to our questions addressed to Cape Town Tourism regarding the Private Home registration program:

Why have you not informed us as members of Cape Town Tourism about this?

“I agree that we should have informed Cape Town Tourism members first of this
strategic decision to extend our regular membership program to temporary
accommodation providers. I apologise for the communication oversight and am
sending out a newsflash today to all members to fill them in on our
reasoning.
However, it¹s important to note that we have not introduced a new membership
program or a temporary program for temporary accommodation establishments.
We are simply extending our full current membership program to temporary
accommodation providers, which means that the same cost implications and
responsibilities apply to temporary accommodation providers as they do to
established members. This decision is to acknowledge the contribution and
loyalty of our established members. It is also the reason why we rejected
requests to offer temporary membership at a discounted rate to accommodation
providers operating purely during the World Cup period.
Why are you taking business away from your membership base, who have
supported you loyally over the years, when professional accommodation
establishments are not yet fully booked for the 2010 World Cup?   Do you
need additional income so badly that you have to include private home owners
into your membership base?
Our decision to extend full membership to temporary accommodation providers
is not a financial one. It arises out of our strategic decision to focus on
the following priority areas regarding the 2010 World Cup:
    1. To host a remarkable World Cup through meeting and exceeding visitor
expectations in every way, including in terms of the accommodation on offer
in Cape Town, whatever form it takes.
    2. To maximise the legacy potential of the World Cup for Cape Town and
Cape Town’s tourism industry by ensuring that World Cup visitors are
converted into brand ambassadors for Cape Town.
Our role as Cape Town’s official tourism authority is to ensure that the
expectations of World Cup visitors are met and exceeded to ensure a lasting
tourism legacy for Cape Town. Hence our decision to offer full paid
membership to Cape Town Tourism for temporary accommodation providers,
covering the costs of assessing their accommodation to ensure that it meets
our minimum requirements, advising owners on visitor services and guest
relations standards, including their accommodation listings on our webste,
and offering potential visitors an assurance that there is comeback via Cape
Town Tourism if they are unhappy with their temporary accommodation. This is
our role as the Visitor Services organisation for Cape Town and we are
committed to fulfilling it for the benefit of Cape Town’s tourism sector as
a whole.

Bad visitor experiences, even if they are as a result of temporary
accommodation promises not being delivered on, will hurt Cape Town’s
reputation for offering exceptional accommodation for every budget; we are
known for our excellent accommodation standards, and we would like this to
apply over the World Cup period, whether for 5 star Hotels, Backpackers, B
and Bs, private homes, university residences or temporary tented villages.

The established tourism industry stands to suffer if unscrupulous temporary
accommodation providers aiming to make a quick buck take advantage of
unsuspecting World Cup visitors. The entire tourism sector will then be
tarred with the same brush and Cape Town’s reputation as a quality
destination will be damaged, to the detriment of everyone working in
tourism.

In contrast, great visitor experiences during the 2010 World Cup will ensure
repeat business for the established tourism sector, since most temporary
accommodation providers are purely focused on the World Cup opportunity and
will not be operational beyond June and July 2010.  Hence the repeat
business generated as a result of Cape Town¹s standards of excellence in the
established and temporary accommodation sector during the World Cup, will
greatly benefit established accommodation providers.

Cape Town Tourism’s is certainly a long-term view and we are committed to
this vision.”

What survey have you done to establish what our availability is for the
World Cup, especially if we have not contracted with MATCH?

“Cape Tourism in the process of refining our online accommodation and tour
operator listings and booking system and will be advising members of the
strategy shortly. Our contact centre is currently fielding 2010
accommodation booking queries and passing on all enquiries to members who
meet the criteria outlined in the requests in terms of number of rooms,
proximity to the stadium, budget etc.

Why would you want to divert attention from your stated objective, i.e. to
market Cape Town and its products, to advise and organise non-professional
private home owners in their marketing?

“We believe it is our responsibility as Cape Town Tourism to ensure that
World Cup visitors get what they are promised, and more. It has been found
worldwide that temporary accommodation plays a significant role (though
secondary to established accommodation) in meeting World Cup accommodation
demand, especially in the middle-market price range.
Hence, it would be true to say that temporary accommodation will be offered,
marketed and booked with or without Cape Town Tourism’s support and
guidance. We would rather encourage temporary accommodation providers to be
assessed and to become members of Cape Town Tourism than simply do nothing,
to ensure that this temporary sector upholds the excellent reputation we
have all done so much to build as an established tourism sector.
We believe that there will be more than enough bookings to go around. Cape
Town Tourism is committed to marketing all member products and services to
ensure that maximum benefit is derived for our members from the World Cup
opportunity, and that visitors get the accommodation they expect and deserve
‹ ie. Excellent standards and great value”.
Chris von Ulmenstein, Whale Cottage Portfolio : www.whalecottage.com 

 

If the media release had not been issued by BUANews, the government’s information agency, one would not have believed what one was reading when picking up the release about S A Tourism’s new accommodation portal via Google Alert on 9 December.

The release makes the following startling announcements, none of which have been shared with the accommodation industry directly:

1.  “Establishments to be used during the 2010 FIFA World Cup will need to register the details of their accommodation booking and listings at www.rooms4u.travel” - the “portal” is set to be “… launched in February”.   It is meant to offer”…smaller players the opportunity to market themselves as there was no registration fee to join -  a fee was only payable when bookings were successful” - this means that booking commission will be charged. (The website contains extremely little information, with only 2 pages, one to seek accommodation, and the other to register accommodation.  The logos of TOMSA (Tourism Marketing Levy of South Africa), SATSA, TBCSA (Tourism Business Council of South Africa) and FEDHASA are the only signs of attempting to bring credibility to the website.

2.   “…all establishments would be pre-registered on the booking portal and the Federated Hospitality Industry of South Africa (FEDHASA) would be undertaking a process to verify information on each provider during the course of this month and January”

3.   A contact centre will be established, with a website (www.southafrica.net) and a call center (+27 87 803 INFO), accessible 24 hours a day, in English, French, German, Italian, Spanish, Dutch and Portugese.  The website will also contain information about tourist attractions, transport, restaurants, activities and routes, as well as what to do in the case of an emergency.

We ask the Minister of Tourism, Marthinus van Schalkwyk:

*   why have accommodation establishments not been notified by the Department/South African Tourism about the requirement to register?

*   why would such a website only be launched in February, 4 months prior to the World Cup, when all the booking action is happening right now, directly after the Final Draw?

*   why do accommodation establishments have to declare any bookings to a central website?   Is there a law to dictate this?

*   who is behind the www.rooms4u.travel website?  Do accommodation establishments pay commission for bookings received?  How much?   Why is there so little information on the website - there are no credentials presented, no “About Us”!

*   what qualifies FEDHASA to verify the information about accommodation establishments - it is a hotel association, that is not in touch with the small accommodation sector and its needs.   It is an industry association with barely any full-time staff - only having secretarial staff in the regional offices.  FEDHASA closes its regional offices for almost a month from mid-December - to mid-January.  How will they cope in doing this “verification” over this period, at a time when the accommodation industry is at its busiest?  What is that they will verify?

*    Why does the call centre not offer assistance in more languages - to assist visitors from the two Koreas, Japan, the other African countries, and in South Africa’s vernacular languages?

Even more bizarre was the news release from Cape Town Tourism, proudly announcing that it will register private accommodation of Capetonians in a separate “temporary accommodation tier”, for which they will pay a membership fee.  In return, they will have their property assessed by Cape Town Tourism, which will lead to membership accreditation, representation on its website www.capetown.travel/2010, and promotion of the properties via Cape Town Tourism’s call centres and Visitor Information Centres.   Furthermore, and probably at an additional fee, the release says that “Cape Town Tourism will also offer assistance in the areas of brochure compilation, marketing, and visitor requirements to ensure that temporary accommodation service providers offer a remarkable experience”

We ask Cape Town Tourism:

*    Why have you not informed us as members of Cape Town Tourism about this?

*    Why are you taking business away from your membership base, who have supported you loyally over the years, when professional accommodation establishments are not yet fully booked for the 2010 World Cup?   Do you need additional income so badly that you have to include private home owners into your membership base?  

*    What survey have you done to establish what our availability is for the World Cup, especially if we have not contracted with MATCH?

*    Why would you want to divert attention from your stated objective, i.e. to market Cape Town and its products, to advise and organise non-professional private home owners in their marketing?

Post Script:  New Tourism Portal 

After the first draft of this story was written, we came across the following post, via Twitter, from Capeinfo.com.  Carl Momberg is not known to be shy about what he says, and his story on what he calls the “Tourism Mafia”, and which he quite rightly refers to as a scandal, follows: 

“Are the Minister of Tourism and his Department (DOT) a bunch of blundering idiots or are they getting into bed with a tourism mafia?  Their latest announcement seems to be ill-conceived and acknowledges that accommodation arrangements for the 2010 World Cup are not as rosy as he claims.

Here are the facts:

It started on Tuesday when we received an email from a website called rooms4u claiming to be the official South African accommodation and bookings portal, accredited by FIFA, and supported by the DOT, SA Tourism, Fedhasa, Tourism Business Council of SA, etc.

Now everybody in the hospitality industry has been subjected to a flood of emails from new websites that promise the world and his wife for 2010, so our first thought was that this is another scam.  And we wrote to the DOT, 2010 Organising Committee, SA Tourism and Fedhasa saying, “What’s going on?”

Website ownership is in the public domain so we looked it up.  rooms4u is owned by Kiara Holdings and its MD is Brett Dungan, who is also the CEO of Fedhasa and the chair of the Tourism Business Council.  Could he have the clout to grab all those bednights that the World Cup needs so badly, and that many others have been working very hard to cater for?

Only the DOT responded to all our emails and it was with a phone call the next day from the Head of Communications.

He confirmed that rooms4u is the new official South African accommodation and bookings portal.  It is accredited by FIFA.  There was no tender or public awareness process because it is a businesswide initiative, he said.

So why is the website owned by a private company?  He didn’t answer that but kept repeating that it’s a businesswide initiative supported by MATCH, SA Tourism, Fedhasa, etc.

Why were provincial and city tourism authorities unaware of all of this, since many have devoted a lot of effort to 2010 and the World Cup?  He sidestepped that one too but said if we have problems with the new portal, we must take it up with our provincial tourism authority.

He promised to email the press release with the announcement several times, as though that would solve all disputes, but it never arrived.

Sorry, this sounds like a scandal in the making.

A week ago, SA Tourism was still discussing mechanisms to link 2010 fans to the existing portals offering online booking, and they were considering a panel of approved websites.

Calvyn Gilfellan, Cape Town Routes Unlimited’s CEO, was surprised when CapeInfo told him about the Minister’s announcement.  “Both SA Tourism and DOT’s position on booking portals was consistently one of not getting involved. They have left it up to the provinces, local tourism organizations and private sector,” he said.  Both Cape Town Routes Unlimited (CTRU) and Cape Town Tourism rely on booking commissions for revenue.

He agreed that the whole thing is irregular because they knew nothing about it, although they are in frequent contact with the DOT and are working on three initiatives with them.

After further enquiries, Gilfellen wrote saying that “SA Tourism has come back to us and suggested that it be an urgent item on the agenda for Friday’s national marketing manager’s forum in Johannesburg.”

The DOT advised CTRU to ignore my questions saying they would respond to them.  We’ve received nothing.  A further email to Sindiswa Nhlumayo, deputy director-general of tourism, also elicited no response.

This has all the makings of another scam and scandal.

rooms4u advertises free listings but there are no terms and conditions. They say an (optional) allocation and booking system will follow in March 2010  and “your world-wide exposure to all travelers and potential customers will commence.

There is no mention of any booking commissions or other fees that might be introduced when the world-wide exposure commences.  Will this official website offer free bookings and exposure or, if MATCH is part of the rooms4u equation, does that mean that the total fee will again be 30–40%?  It’s only good business practice to state this upfront.

And what will happen to rooms4u after the World Cup?  Will it be closed down or will it continue to compete with other websites, as South Africa’s official accommodation and bookings portal? Will government continue to promote it after 2010?

Surely it is the public’s right to see the contract between the Department of Tourism and Kiara Holdings, or are Fedhasa and the Tourism Business Council a front for Kiara Holdings?

The boards of SA Tourism and the Tourism Business Council comprises some heavyweight businesspeople known for their integrity.  One wonders if they were fully informed of the process or has this caught them by surprise too, like the provincial and city tourism authorities?

This sends out all the wrong messages.  It seems to say that if you sit on boards, you can get a slice of the cake.  Surely the Minister must have been aware that the appointment of a single website owned by a high profile businessman would come under public scrutiny?

The old British Tourism Authority had a very clear way of levelling the playing field but still giving website visitors access to online booking.  They published a list of criteria for accredited websites offering online booking.  They linked to all websites that met their criteria and took no commissions.

But if MATCH is there wanting their pound of flesh, that’s not going to happen.

MATCH got things badly wrong in South Africa.  They had to change their usual rules.  SA doesn’t have the stock of graded accommodation they could call upon elsewhere, and they tried to embrace the small accommodation sector that provides the bulk of all rooms in SA.   But they didn’t change their modus operandi to go with it.  They have been bad communicators and tried to impose big hotel practices on more laissez faire establishments.

With this announcement, ‘Kortbroek’ van Schalkwyk seems to have been caught with his pants right down.”

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

More than two-thirds of the third round of 2010 World Cup ticket requests have come from South Africans, reports www.iol.co.za

The third round of sales opened last Saturday, and 200 000 of the 352 000 ticket requests received were from locals.   The bulk of the ticket applications have been done online, with only 2 566 tickets applied for via FNB branches.

A FIFA Fan Club has been created on the www.fifa.comwebsite, allowing soccer fans for 2010 to support their national team.  The club will give fans access to tickets for matches in which their favourite teams play, and will allow seating for groups of fans supporting the same team.

Last minute tickets will also be available in each of the Host Cities from April next year, at which soccer fans can but tickets from FIFA ticketing centres.  A call center is also planned for telephonic bookings.  

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Given the amount of effort that was put into the production of the FIFA Final Draw show, which was broadcast to 700 million viewers in 200 countries, the one hour show was disappointing, and an opportunity lost for the marketing of Cape Town and South Africa, reflecting an ueber-African theme.   Local producer George Mazarakis’ claim that this would be the best Final Draw production did not live up to his promise.

While the footage on Sky News showed that the entrance to the Cape Town International Convention Centre was beautifully decorated with murals depicting various aspects of Cape Town, including a huge Table Mountain and other iconic visuals, and real proteas, there was no visual representation of Cape Town or the country inside the show venue, the stage being largely bare, with only the screen, the podium, and the very valuable World Cup in front of it.

Video after video was shown, largely telling the story of the FIFA World Cup.   Another showed the readiness and preparation by the hospitality industry for the big event, with not one white person featured in it at all!   Johnny Clegg was the only white performer of the show.   The visuals in the video showed some wildlife, but none of the other beautiful highlights of Cape Town or the rest of the country was shown.  The sound for Angelique Kidjo’s performance was atrocious, but improved by the time the Grammy-award winning Soweto Gospel Choir performed.

Zakumi, the 2010 World Cup mascot, looked silly, and is not an asset to the event. 

The Draw itself was presented by ‘Lady in Red” Charlize Theron, whose sole role was to look pretty next to serious Jerome Valcke, Secretary-General of FIFA.  Theron, whose dress was designed by local designer Gavin Rajah, gushed about her pride in “our country”.  Valcke said “We are ready,  South Africa is ready”, to great applause.  Speaking far too quickly, Valcke tried to explain how the complicated Draw works, and how the “geographic separation” had to be created.   This was achieved by having 8 “pots”, from which the teams playing against the 8 seeded teams (Brazil, Spain, Netherlands, Italy, Germany, Argentina, England and South Africa) were randomly selected by David Beckham, South African Springbok rugby captain John Smit and cricketer Makhaya Ntini (what were they doing at a soccer event?), Bafana Bafana’s Matthew Booth, and Olympic medallist Haile Gebrselassie.

The eight groups for the 2010 World Cup are the following:

Group A:  South Africa, Mexico, Uruguay, and France

Group B:   Argentina, Korea Republic, Nigeria and Greece

Group C:  England, USA, Algeria and Slovenia

Group D: Germany, Australia, Ghana, Serbia

Group E: The Netherlands, Japan, Cameroon, and Denmark

Group F: Italy, Paraguay, Slovakia, and New Zealand

Group G: Brazil, Korea DPR, Ivory Coast and Portugal

Group H: Spain, Switzerland, Honduras and Chile

Eight matches will be played in the new Cape Town Stadium, on the following dates and times:

11 June  France versus Uruguay at 8.30 pm

14 June: Italy versus Paraguay  at 8.30 pm

18 June: England versus Algeria at 8.30 pm 

21 June: Portugal versus Korea DPR at 1.30 pm

24 June : Cameroon versus The Netherlands at 8.30 pm

29 June:  winner of first group H and second group G, at 8.30 pm

3 July : quarter-final at 4 pm

6 July:  semi-final at 8.30 pm

Capetonians who joined the Fan Fest at the top of Long Street probably had the most fun, in partying the night away to music greats such as Coda, Freshlyground and more.   It is estimated that a crowd of 50 000 enjoyed itself, and entrance to more party-goers had to be barred.    Sky News broadcast from Long Street prior to the start of the Final Draw. 

Chris von Ulmenstein, Whale Cottage Portfolio: www,whalecottage.com