Chef Reuben Riffel’s endorsement of Robertsons is a marketing con!

We have been asking for some time how Chef Reuben Riffel can reconcile the international restaurant trend to foraging and growing vegetables and herbs, and endorsing the Robertsons spice range. Now it has become clear that Chef Reuben is just putting his name to the brand for advertising purposes, given that he uses fresh herbs in […]

Chef Reuben Riffel: 2014 was a very busy year! More MasterChef to come!

Yesterday I met Chef Reuben Riffel for a Day of Reconciliation coffee at Crisp in Franschhoek, around the corner from his Reuben’s restaurant, a follow-up from our reconnection at the Mercedes-Benz Eat Out Restaurant Awards. As he sat down, Chef Reuben apologised for not feeling 100%, starting a cold, and expressing that he is exhausted after […]