Now we are like Idols contestants, in that we please request your vote for our Blog, to win in the category (there is no prize, other than a badge that goes onto the blog). The Most Controversial Blog category is quite far down the list, and you need to please click on our blog name to vote, and then to scroll down to the bottom of the list, to enter your e-mail address.  You are allowed to vote for us every 24 hours, per e-mail address, until the competition closes on 17 September.

The Whale Cottage Blog had been nominated in a number of categories, including Best Food & Wine Blog, Best Blog Post, Most Controversial Blog and Best Travel Blog.  Being a unique blog that does not fit fully into any specific category (e.g. Food, Travel), we were delighted to have made the finals (somehow we never got to enter last year).  The Most Controversial Blog category is a new one introduced this year, and it seemed to suit us ideally!   If we have created a unique identity for our blog, it has been to be ”independent * incisive * informative”, and it is described as being controversial, due to our lack of fear to write the truth, no matter the consequences.

We are in excellent company in this category, with 2Oceansvibe being a fellow finalist - last year its editor ‘Seth Rotherham’ won almost every category in the Blog Awards, and his blog became the benchmark for many of us (this year a blog can only be nominated in two categories).   The rest of the Finalists’ list is a little more dubious, sex and swearing broadly summarising the content of the other blogs in the Most Controversial Blog category.

The WhaleTales newsletter has been distributed for the past nine years, and has been the foundation of our writing about controversial issues.   It has not always been easy to be outspoken, in that we have experienced the following:

*  being told to not come back to the Opal Lounge, due to an unfavourable review that we wrote (in fact the instruction to not return was issued telephonically by the co-owner before the review was written and published)

*  being escorted out of Beluga by the police during a invited lunch for members of an association of guest house owners in Camps Bay, of which I am the chairman, because sister restaurant Sevruga received a Sour Service Award on this blog for a Cape Times book launch lunch, which the restaurant handled poorly, both food and service-wise

*   being threatened with legal action when we tackled Carne about falsely claiming that all its beef, lamb and game served comes from its Karoo farm and is organic, our most controversial blog post in the two year history of blog-writing.  This blog post was nominated for Best Blog Post.  The Carne blog post, and its follow up, took investigative journalism of the bravest kind, in obtaining documentation from the suppliers of the meat, and in obtaining (by luck) a telephonic admission by a supplier of meat to Carne, resulting in Carne withdrawing its legal threat, declaring the matter closed, and taking the dishonest claim off their website.

*   being on the receiving end of FEDHASA Cape’s attempt to cancel our membership, which resulted in my resignation as a Director of the hotel old-boys’ club, when I wrote about the dangers of small accommodation establishments signing with FIFA’s MATCH for the World Cup, over the past five years.  My views about MATCH were not in line with the hotel interests which dominated the FEDHASA Cape Board, and Nils Heckscher, GM of the Winchester Mansions, tried his best to get me off the Board.  Ultimately, we were vindicated in our advice when MATCH cancelled the bulk of its booked small and hotel accommodation throughout South Africa, the Winchester Mansions being one of the hotels badly hit by the cancellation of booked rooms by MATCH.  

*   being threatened with legal action by the Cape Whale Coast DMO, after our blog post of 28 December 2009 raised questions about the conflict of interest created by Clinton Lerm being the Chairman of the Hermanus Tourism Bureau and of the DMO.   Nothing has come of this threat to date.  Yesterday we published a follow-up story on the DMO’s lack of transparency.

We would also like to recommend the following blogging friends and colleagues, for your vote:

*  Food & Wine Blog category: Cooksister (Jeanne Horak-Druiff), My-Easy-Cooking (Nina Timm), JamieWho? (Andy Fenner) and The Foodie (David Cope) (all of last year’s finalists have dropped out of this category, other than Cooksister and My-Easy-Cooking)

*   Best Travel Blog category:   SA Venues and Cape Town Travel (Cape Town Tourism)

*   Best Twitter Microblogger category: Relax-with-Dax, Gus Silber, and Spit or Swallow

We thank you for your support and your votes.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

More than two years ago the Cape Whale Coast DMO was established by the Overstrand Municipality, which is responsible for the municipal services of the area stretching from Rooi Els in the west to Gansbaai in the east.  The DMO is based in Hermanus, and half of the Board members are from Hermanus, under the Chairmanship of Misty Waves Hotel Manager Clinton Lerm.

When the Cape Whale Coast DMO was established, its constitution automatically made all business owners along the Overstrand members of the DMO, if they were paying rates and taxes.  No membership fee was payable.  The DMO’s main task, as per its name, was to market the Overstrand towns as a joint tourism destination and to manage the tourism bureaus in each of these towns .  The same constitution contained a directive that a CEO would be appointed, to manage the DMO.  This appointment still has not happened.   This means that a Board of 14 Directors manages a Section 21 company with only one staff member, and therefore the directors of the Board have taken over management positions for the DMO.  For example, Lerm’s mother Maxie handles Marketing and Public Relations for the DMO, and Clinton Lerm and Daniel Acker (of People Management Solutions Group, a labour practitioner in Hermanus, with no tourism business interests) represented the DMO in May at the ITB tourism trade show in Berlin, and another in Russia (an insignificant tourism market for Hermanus!).

Earlier this year the DMO changed its Constitution of 28 November 2007, at a second Special General meeting held on 8 March at the Lerm’s Misty Waves Hotel, with a resolution seconded by Chairman Clinton Lerm’s father and Director Maxie Lerm’s husband Henry (after a first Special General Meeting on 1 March had failed due to not attracting a required quorum of 100 attendees - only 14 members attended).  The change to the constitution was motivated to the DMO members on the basis of the changes made to the ‘Municipal Finances & Companies Act’ (no such Act exists - it is called the Municipal Financial Management Act, and it does not appear to contain any clauses that would have necessitated the constitutional changes made), the minutes of the meeting of 1 March stated!   The major change was that Overstrand ratepayers no longer were automatically members of the DMO, and allowed the DMO to set up membership of its tourism body in competition to the tourism bureaus in the Overstrand area.   The minutes of the 8 March meeting are very brief, and do not state who attended the meeting - bizarrely the Constitution allows a second Special General Meeting to be held a week after the first one if it fails to attract a quorum, and can conduct its business as long as at least one member is present!

What attracted attention to and the first criticism of the DMO was that the DMO has set up a kiosk near the key whale-watching area in Hermanus, from which it was taking accommodation bookings only for its members, and not for all members of the Overstrand tourism bureaus.  These members are now asked to pay a double membership, to belong to both bodies, yet each tourism bureau reports to the DMO, an unheard of model of tourism marketing, if Cape Town Routes Unlimited, the provincial marketing body, is the role model for the DMO.  Even more curiously, the Hermanus Tourism Bureau, which has an unfortunate location at the old railway station building, had to vacate its offices due to construction work close by, and was not given the kiosk, so that it can be easily found by tourists requiring accommodation and other tourism information.

Even more odd is that as a result of two competing tourism bodies in Hermanus, the town now has two whalecriers!   The original whalecrier of Hermanus, who was an appointee of the Hermanus Tourism Bureau, had his appointment terminated due to an offence, just as the DMO was heading for Berlin.  Desperate to have a whalecrier on show, the DMO appointed the whalecrier, and took him to Berlin at short notice.  He has been appointed by the DMO to man its kiosk, and the Hermanus Tourism Bureau has appointed its own whalecrier!

Late last year we questioned these actions of the DMO,coupled with the conflict of interest in Clinton Lerm being both the Chairman of the Hermanus Tourism Bureau and of the DMO.  This resulted in a letter from the DMO’s lawyers, threatening legal action.  Nothing came of this threat, probably as the DMO management realised that a number of dissatisfied Overstrand tourism bureau members feel as I do.

In July the DMO held its AGM, and on the basis of its constitutional amendment, disallowed any Overstrand tourism bureau members from attending the meeting if they did not hold DMO membership, and were also not allowed to be nominated or elected to the Board of the DMO.  This is when I started asking questions, requesting a copy of the DMO Constitution (previously this was freely available on the Overstrand website www.overstrand.gov.za), and the minutes of the meetings approving the constitutional changes.  It took four weeks to receive the e-mailed copy of the Constitution, and two days ago the following officious and somewhat threatening e-mail was received from Daniel Acker (all correspondence had been addressed to Clinton Lerm!):

“This response is done without prejudice of the rights of the author, Cape Whale Coast Destination Marketing Organisation (herein after referred to as ‘CWC DMO’), or the Overstrand Municipality. All rights of these personae therefore remain reserved herein.

Your email herebelow (sic) has been read, and the tone & content thereof has been noted. We place on record herewith that we shall not respond thereto in full, at this time, and reserve the right to do so at a later stage and in the appropriate forum.

Regarding your request, related to the minutes ‘minutes that approved the change of the Whalecoast DMO’ . We assume that you refer  herein to the minutes related to changes to the Constitution that were presented to, and approved by, the Counsellors (sic) of the Overstrand Municipality. These minutes are available to members of the CWC DMO, and our records show that neither you, nor your establishment, are members of the CWC DMO. Your request in this regard shall therefore have to be tabled at the next full board meeting, for consideration.”

What the members of the tourism bureaus in the Overstrand want is to be part of the DMO by virtue of their membership of the tourism bureaus which report to the DMO, and that bookings will be taken at the kiosk for all members of tourism bureaus in the Overstrand at no charge of membership, but on payment of a standard 10 % commission of the booking value (the DMO charges 12% commission in addition to its membership fee).    Neither the old nor the amended constitution of the Cape Whale Coast gives the DMO the duty to run a tourism bureau in opposition to those already operating in the Overstrand.

Furthermore, the Constitution does not prescribe that nominees for the Board must be members of the DMO (for example, a representative of the Overstrand Municipality is specified as having to be a director), nor does it prescribe that only DMO members can vote for the election of its Board of Directors, or on any other matter - it was confirmed that Hermanus Tourism Bureau members were not allowed to be nominated as Directors, nor voted for at the recent DMO AGM, according to an e-mail sent to me by Daniel Acker.   Members furthermore question why the Misty Waves Hotel features so prominently as the venue of the DMO meetings, and how two co-owners of the hotel can serve on the DMO Board, one of them handling the PR and Marketing for the DMO.  Whilst the Constitution defines the role of the Chairman of the DMO to be to lead the Board, to induct the directors, to plan meetings, and to ’support the CEO’, it is questioned why Chairman Clinton Lerm, and not his mother Maxie, went to Berlin and Russia to represent the DMO, and why Daniel Acker had to go as well.  The duplication in tourism offices and in whale criers is also questioned, all being wasteful expenses.

It would appear that pressure on Chairman Clinton Lerm may be leading to some changes, and it is rumoured that he has resigned as Chairman of the Hermanus Tourism Bureau, due to the conflict of interests in heading both bodies, something we pointed out in our blog post of 28 December already. However, he has not yet formally announced his resignation, nor confirmed it when we requested this of him by e-mail.

POSTSCRIPT 2/9:  The Comments section for this blog post makes for interesting reading, in setting out two points of view - two guest house owners’ perspectives, who argue along the lines of this post, and that of a Director of the Cape Whale Coast DMO, who protects the interests of the DMO.

Furthermore, the Hermanus Tourism Bureau has e-mailed its members an article which appears in the Hermanus Times today, written by Clinton Lerm.  It justifies what has happened constitutionally, and announces that members of the Overstrand tourism bureaus will automatically become members of the DMO, once this constitutional change has been approved at a Special General meeting of the DMO.  Taking bookings at the Market Square kiosk for all Overstrand tourism bureau members is also receiving the DMO’s consideration - we applaud the DMO for listening to their “customers”, and wonder why this was not dealt with correctly from the word go!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Kove is part of a quartet of restaurants owned by Paul Kovensky (the surname being the inspiration for the naming of The Kove, no doubt), three of them being almost next door to each other in The Promenade building in Camps Bay (The Kove, Zenzero and Paranga).  Pepenero is located in Mouille Point.   The latter restaurant occupies a large space, and clearly was not able to attract enough custom to fill the space, and since last year has attracted food bargain hunters by offering specials.  The Kove is the only other restaurant in the Kovensky Quartet to be offering winter specials this year.

When we entered the restaurant on Saturday evening, after having left the over-heated and over-priced Zenzero next door, we were offered a table closest to the fireplace, which we declined, not without some attitude from the Manager Bevan (the type that knows better than you do where you would like to sit).   The first thing I noticed was the tattoos on Bevan’s arms (I am sorry, but it is the most off-putting thing, something that I experienced at Leaf Restaurant recently as well).   Waiter Casper presented himself soon thereafter, and gave me one of those looks that declares attitude without saying it.  By “mistake”, waiter Richard also presented his services to our table, and he was genuinely nice and we requested that he be our waiter, and he did a great job in looking after us with what seemed like genuine interest.  

The restaurant has a raised back section, with different chairs compared to the street level section, in which the chairs look like lawn furniture, in smart white and silver frames, with white or green chairbacks (the same grass green as at Leaf Restaurant), with green blankets over the chairs, should one still be cold inside the warm interior.  The lighting is dimmed to very low, making it difficult to read the menu.  We had flashes of white light from the World Cup TV above us, when it changed its picture!   Music was vibey, from an iPod playlist, along the lines of the Gotan Project.   Riedel glasses are on the table, and good quality linen and cutlery is used.  A faux library on both sides of the restaurant is meant to add a homely touch, I assume.  The ceiling of the street level section of the restaurant is adorned with a mock grapevine in autumn colours, and there are plastic marigolds on the table.

The menu for the Winter Specials covers two pages almost hidden at the back of the menu, and one is not told about them spontaneously (as at Five Flies and 1800 Restaurant at the Cape Royale).  One has a number of choices of specials, making it feel like one is really getting a good deal, but the Specials prices are average compared to other Cape Town restaurants.  First, one has the option of a two-course special, consisting only of a starter and a main course, and a glass of wine, at R 120.   The problem starts with the wine.   Why would a reputable restaurant offer an unlabelled unidentified white and red wine as part of the special?  It cheapens the Winter Special immediately.  They must have paid next to nothing for it, if they have to hide the wines’ origins.   Starter choices are mussels, Prawns 3 Ways, calamari, chicken livers and a house salad.   My partner had the prawns, brought to the table with a finger bowl, and the “3 ways” are 2 minute prawns each served with mustard and brandy, garlic and ginger, and orange and cumin.  It was a struggle to get them out of their shells.  The main course choices are fresh line fish, sirloin steak, baby chicken, beef burger and pork ribs.  The portion sizes are not indicated, and a starch is served with these.   (On the a la carte menu, one has to pay extra for starches, sauces and salads).   The steak was served medium rare, as ordered, but was not as tender as my partner would have liked it to be, with a tendon running through it, showing that a cheaper cut of meat had been used.   A good spicy and creamy Pepper Sauce was served with the steak.  No desserts are offered as part of this special.   Two small slices of older white bread were served, which I did not even bother to try.  To do the mathematics on the special: normal price for 1/2 prawn portion R45 + sirloin steak R85 + sauce R 20 + mash R20 = R170 (Special price charged plus glass of unidentified wine R120) - however, paying R125 for the 200 - 250 gram sirloin, mash and sauce on the a la carte menu is excessive anyway. 

In addition to the two-course special, one can order oysters at R 9 each, 1 kg of prawns or Karoo lamb chops at R99, fish and chips at R79, 400 gram ribs at R75, and a seafood platter at R129.  On the surface these prices are not bad at all, until you realise that these are standard prices elsewhere, and more expensive than some of the other specials offered elsewhere at the moment (e.g. a 6-course dinner for R150 at Myoga and at La Mouette).  I had the lamb chops, three served on a large plate with the mash served lukewarm after the meat was brought to the table, in a side dish. The steak knife provided was super in getting to the bone.  I loved the ‘braai’ taste of the chops, which Richard told us came from the special basting sauce.  I would have liked to have a finger bowl.   The chops were ordered medium, but the meat closest to the bone was raw.  Ten cocktails are part of the specials list, at R25 each, but we were given the cocktails menu (with peeling plastic cover), showing a Mojito at R40, and were not told about the specials.  As part of the Winter Special, The Kove also serves “tappas” between 3 - 7 pm, and two cost R 45 and three cost R60.  One has a choice of twelve, including hake goujons, pop-corn prawns, deep-fried halloumi, teriyaki salmon and stuffed jalapeno poppers.

The a la carte menu has starters ranging from R 50 for a mussel pot, seafood chowder, goat’s cheese tartlet and buffalo wings, to R 90 for 12 of the prawn 3-ways (having seen them on the special, and being seawater prawns, this is hugely expensive for what one gets), and salads cost R 40 - R 75.  A wide selection of steaks (fillet, sirloin, entrecote, chateaubriand), each in two weight options, is offered, a 250 g sirloin costing R85 and a 500g Chateaubriand costing R200.  Unspecified Venison costs R120 for 250g, as does baby chicken.  Starches are extra at R 20 each, as are a selection of five sauces, also at R 20 each.  A Braai section offers a 1,2kg fillet to share at R395, “kreef” at R 195, ribs, an identified skewer and fish.  A number of seafood options are available, a seafood platter costing R295, calamari costs R80, and baby kingklip R130.

For dessert we shared an odd item on the a la carte dessert menu, being waffles with syrup and cream, perfectly executed, at R 45. Other desserts include apple crumble, and pecan nut pie, costing between R35 - R45.  The Cappuccino was made with LavAzza coffee, but was thin and not the best I have had. 

The wines-by-the-glass at The Kove are very expensive, being based on three glasses out of a bottle.  The difference in price between the cheapest shiraz (Spier 2009) at R 30 and the next up at R95 per glass of Kevin Arnold made me choose the former, a grave mistake, in that it was so bad that I could not finish it.   I asked for the wine to be poured at the table, but the manager was about to refuse this, when he changed his mind.  I wondered what I would have been served (perhaps the same unlabelled wine for the special?).   No vintages are specified on the winelist, nor are the wine varietals or brands described.  The 15-page beverage list is Fleur du Cap-branded throughout, on every page, even though only two of their wines are offered out of the more than 100 wines on the winelist (and typed as “Fleur de Cap”!). 

The winelist is introduced with notes on “Matching wine with your food”, highlighting the essence of “paring” being “seeking to achieve a balance in your personal tastes”.   It indicates which wine types (e.g. “high acid wine”) go with which food types, and lists white wines with high acid as including Sauvignon Blanc, Riesling, and sparkling wines; and red wines with high acid level Pinot Noir, Sangiovese and Gamay. The effect of adding salt to the taste of the wine was an eye-opener, in that it reduces the astringency of wines.   Riedel gets a half page punt and branding, and the benefits of decanting wine is highlighted (although not practised, in that it may have made the young Spier more palatable). 

Fifteen champagnes are offered, ranging from R1 000 for Laurent Perrier Brut Rose and Louis Roderer Brut, to R6000 for Dom Perignon Rose’.  One can order seven of these by the glass, starting at R 140 for the Moet et Chandon Brut Imperial to R 220 for Veuve Cliquot Vintage. Only five Methode Cap Classiques are offered, two Graham Beck and Pongracz each, and Boschendal, ranging from R180 - R320. The Graham Becks are served by the glass too.     A large selection of Chardonnays is offered, dominated by Hamilton Russell (R420), with Muratie Isabella at entry level (R175), and Sauvignon Blancs (between R180- R250).  Fewer red wine choices are offered by varietal - the Shiraz category costs from R200 - R280, but has the Spier at R130.  Four Organic wines (Avondale Chenin Blanc,  Reyneke Reserve white, Waverley Hills Cabernet Sauvignon and Stellar Merlot), and two Kosher wines made by Backsberg, are also available.

Bevan came to the table, to give us our Loyalty Card, and annoyed me when he told me that it is only for South Africans.  10 % of the value of one’s meal is added as points to one’s Loyalty Card ‘account’, redeemable at any time on presentation of the card.  This would bring value to dining at The Kove, but problems with the system in the past two years has made me sceptical about the accuracy of their record keeping, as they claim to have lost details of our guests having eaten there in the past, and therefore the redeemability of the points.

The Kove is one of the few places that has served a good steak in Camps Bay in the past, but the winter special does not reflect this quality.  It is expensive if one orders off the a la carte menu, and its “winter specials” are only specially priced relative to the normal high prices the Kovensky Quartet charges, and seem to be poorer quality cuts, with unacceptably poor quality wine, thus not making The Kove value for money.

The Kove, Shop 2A, The Promenade, Victoria Road, Camps Bay.  Tel (021) 438-0012.                  www.thekove.co.za (full menu and winelist featured).

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Tickets for Franschhoek Uncorked cost R80 each, and can be bought at Computicket, or at any participating wine estate.  The full programme offered by the 20 wine estates is as follows:

*   Vrede & Lust will have a cigar lounge, Aston Martins will be on display, chocolate can be tasted and diamonds will sparkle

*   Plaisir de Merle will serve more of their lovely pancakes, offer live music, and for the first time offer bread made from flour ground in a historic water mill on the wine estate.

*   Allee Bleue will offer live jazz, and a tasting of their new Brut Rose’.  Smoked salmon croissants, Flammkuchen, Chicken Tandoori wraps, and Shrimp Guacamole wraps will be available for sale.

*   Solms-Delta will offer “Kaapse” music, food, and wine.

*   L’Omarins has the Franschhoek Motor Museum on its property, will make its Antonij Rupert Protea and Terra del Capo wines available for tasting, boules can be played, and gourmet sandwiches can be bought

*   Graham Beck will offer its Methode Cap Classique bubblies as well as wines to taste, and oysters, cheese and charcuterie platters will be available to eat.  Winemakers Pieter Ferreira and Erika Obermeyer will host masterclasses at R 75 a head, on Saturday and Sunday, at 10h00 and 14h00

*   Lynx Wines will have a Spanish Fiesta theme again, and live Spanish music will be played.  Tapas served include serrano ham and calamari

*   Topiary Wines will release their Rose 2009 and their Cabernet Sauvignon 2007. Visitors can blend their own wines. Live music is offered.

*   La Chataigne offers boules and live entertainment

*   Moreson offers live music, and a food market

*   Maison is the newest Franschhoek wine estate, and belongs to Chris Weylandt of Weylandt’s, and is now also a winemaker.   Food, jazz and wines will be offered.

*   La Motte’s new and Franschhoek’s latest restaurant Pierneef a La Motte offers Cape Winelands cuisine, a Farm Shop sells wines, gifts and farm-baked bread.   The new La Motte Art Gallery, one of the rooms dedicated to the priceless paintings by Pierneef, has opened, and a classical guitar recital will be hosted on Saturday evening.

*   Glenwood will host a Boules Trophy, and is pairing its wines with gourmet food prepared by Camil and Ingrid Haas, previously of Bouillabaisse and Camil’s, serving Bouillabaisse, Chicken Curry and Crepe Suzette.

*   Rickety Bridge offers tapas too, and its Top 10 Shirazes.  Live music, boules, as well as farm rides in their Dodge truck are also available.

*   Grande Provence offers live music, five vintages will be paired with five dishes, a Chef’s Table is offered, and the Grande Provence Pinot Noir will be launched.  Cheese and charcuterie boards will be available.

*   Franschhoek Cellars offer cheese and wine tastings, as well as cheese lunches

*   Dieu Donne offers live music, Vineyard platters, “wine-infused casual food”, and micro-beer on tap

*   Cabriere offers a wine tour and tasting, with a Sabrage, at 11h00 on Saturday and Sunday

*  La Petite Ferme offers wine tours, and salmon and wine pairing at R120.

*   Boekenhoutskloof will launch The Chocolate Block 2009, a band will provide the “gees” and Reuben Riffel will offer his famous Reuben’s Barbeque Experience.

Further details can be obtained from the Franschhoek Tourism Bureau, Tel (021) 876-3603.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Martin Moessmer is the young enthusiastic owner of The Good Bakery, who worked at Jardine Restaurant as an apprentice pastry chef with George Jardine.  He spent a year working in the kitchen at Murrayfield Golf Club in Scotland, then returned to South Africa to work at the restaurant at the Botanic Gardens in Pietermaritzburg, and cooked for a BBC crew that was filming in the Kruger National Park.

Martin enjoys baking bread, especially when he has had to endure the poor quality bread generally available in Cape Town.  He never baked only one bread, but baked a number at a time, and realised that he is really good at it.  His regular customers think so too, and his prices are extremely reasonable:  80 % and 100 % rye loaves cost R 15, ciabatta R 12, focaccia R 22, kitke R 18 and croissants R6 each.  Martin supports organic and local products in the creation of his breads, and these include Eureka Mills Stone Ground unbleached wheat and rye, Khoisan salt, free range milk, and Cremelat or Ayrshire butter. 

Martin will deliver, on arrangement, and he is working on distribution points in town, to make his breads accessable to Atlantic Seaboard and City Bowl customers.

While you are in Milner Street, do pop in at Kitch-Kombuis close to The Good Bakery - it serves excellent cappuccinos, homemade sandwiches, shortbread, apple tarts and many more treats, at Muizenberg prices!

The Good Bakery, 12 Milner Street, Muizenberg.   Tel 074 174 5554.  No website. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Google Street View is the largest photographic project in the world.  Google Maps has already covered 100 countries in 350000 maps, in 40 languages.  Google Street View was launched in South Africa just before the World Cup (with some errors, in that the Metropolitan Golf Club is shown to be inside the Cape Town Stadium!).   Google Maps provides summary information about a wine estate, for example, and then shows the reviews about the estate on Tripadvisor, SafariNow and on other websites, providing a potential visitor with different sources of information which they can use to prepare for their visit.   At the presentation wine estates were encouraged to club together, and to design custom-packaged wine tours - e.g. a Pinotage tour in a specific area can be prepared via Google Maps, as the “pinotage” word would be Google-searched by the visitor from the reviews that contain that word, for example.  Wine estates can also apply Google Maps into the management of their businesses, in controlling their security, crops etc, they were told.

Google Street View cars (or even bicycles), with a massive camera on them, take photographs as they drive down roads, which are then processed to put them onto Google Maps.  To protect the privacy of the public, Google blurs car registration numbers and faces of persons who may have been walking while the photographs were taken.   The imagery is not real-time once it is accessed on Google Maps, given the time that is needed to process the photographs.     Google states that it respects the laws and norms re privacy on Google Maps, an issue that is being hotly debated in Germany at the moment.  If a resident finds his/her visual on Google Maps, even if the image is blurred, they can request it to be removed completely.   Even one’s house can be deleted, on request.

Google Street View allows users to virtually explore and navigate a localised area through panoramic street-level photographs.   A Street View button needs to be clicked on the Google Maps, one clicks onto a camera icon above a city, and then zooms in.  One can see a 360 degree panorama of that specific area, so good and real that one almost does not have to go there as one has seen it on Google Street View already!   Not only can one find the exact location of where one is going for a meeting, for example, but one can also see which coffee shops and parking garages are close by.   One can check out the real environment of a hotel one has booked at, which might be hidden in the photographs provided by the hotel in its Image Gallery, possibly due to its location close to a noisy or ugly part of town.

Visitors to a wine estate or to a town/city can upload photographs of one’s property, as well as provide information about one’s property, on Wikipedia.   Wine estates and tourism businesses were encouraged to add Google Maps and Google Street View onto their websites.   One can customise these applications, which are free of charge, in changing the photographs, or in enlarging or reducing the size of the maps.

Wine estates that are on Google Street View are Warwick Wine Estate, Vilafonte, De Wetshof, Fairview, Paul Cluver, Rustenberg, Meerlust, Morgenster, Bouchard Finlayson, Jordan Winery, Klein Constantia, Journey’s End, and Groote Post.

Google Maps can be added to one’s website (www.maps.google.co.za), so that one can create one’s own map.   One can also add one’s content to Mapplets, which are map layers or applications available on Google Maps.  One can use these to display information to Google Map users, giving content to Google Maps (www.google.co.za/apis/maps/documentation/mapplets/).  Google Places (www.maps.google.co.za/places) allows one to put a business on Google Maps, searchable by Google on its Google Maps, Earth, Search, and Maps for Mobiles applications.   One can personalise this business information with contact details, opening hours, photographs and more.

Leading Johannesburg wine consultant Juliet Cullinan endorsed the Google Street View application for wine estates, saying that this is the first opportunity South Africa has to launch top wine estates, icon wines, and the best wine cellars, and is the closest one can bring the consumer to a winemaker, and ‘almost’ get them to taste the wine on-line.  

Mike Ratcliffe from Warwick and Vilafonte wines, one of the most tech-savvy wine marketers in South Africa, has embraced Google Street View, and even got Google to include the Big Five safari trip they offer Warwick visitors.  Ratcliffe reiterated the growth of social media marketing, and quoted international advertising agency WPP in stating that 26 % of the agency’s business now is on-line communications.  The fastest growth has been magazine readership, which readers subscribe to on-line.   He hinted at the launch of “Google Me’, Google’s answer to Facebook.  HD also is coming, giving even higher screen resolution.  Ratcliffe encouraged his wine colleagues to embrace Google Street View, as it gives the South African wine industry an edge, before it is adopted by wine regions in other countries. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Sour Service Award goes to Col’Cacchio Foreshore, in the Spearhead building in Cape Town.  A first visit to this branch, after supporting the Franschhoek and Camps Bay branches in the past, was really bad, with a cheeky waitress Neena, and a non-effective manager Patrick.   It seemed obvious that there is no management hand in this outlet after hours, and that Neena had not been taught how to speak to customers.  She did not bring the company’s newspaper with the bill, nor the Lindt chocolate advertised in the bill holder, and had a silly excuse for forgetting these.  The massive footballs hanging from the ceiling look very dated, one month after the end of the World Cup.  Having to pay to park in an empty parking lot to eat at the restaurant in the evening was a further irritation, the cost of which should be borne by the restaurant.

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com. Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.

The country’s R 800 million marketing budget will be focused on a number of different international and domestic marketing campaigns, which began prior to the World Cup, and are one year programmes designed for different target markets, to continue the positive momentum created by the World Cup to improve the country’s global competitiveness.   Those travellers that did not visit South Africa in June and July will be encouraged to feel that they missed out, and will be enticed to visit our country, given the country’s top infrastructure, great experiences and welcoming people.   Existing advertising campaigns with CNN, BBC World, SkyNews, EUROsport, Global Cinema, Conde Nast Traveller, Vogue, Vanity Fair and the Financial Times, combined with cinema advertising, social media marketing (including a Blog and Twitter), online media, Public Relations and websites, will continue in the next year, creating a reach of 1,4 billion consumers.  South Africa’s 130 embassies around the world can play a far greater role in marketing the country, it was said.

Domestically, the focus is on Sho’t left, which kick-started the ‘Fly the Flag’ and ‘Welcome’ campaigns, as well as a ‘Thank You’ campaign to thank South Africans for being proud hosts.  From next month, being Tourism Month, attractive travel packages will be rolled out for the next six months, to encourage South Africans to travel in their own country, supported by advertising on etv and all SABC TV stations.  Travelling will be built into the storyline of ‘Rhythm City’, an etv soapie, an outdoor billboard campaign, Twitter and Facebook communication, a mobi site on mobiles, and sponsorship of the travel sections of You, Huisgenoot and Drum are further means of boosting domestic tourism. Tollgate promotions, shopping mall promotions, and joint promotions with Thompson Holidays, Computicket, Flight Centre and Kulula, amongst others, have been planned.  Domestic tourism is the ‘bread and butter” of the tourism industry, said Singh.

Next month a new advertising campaign breaks, consisting of four commercials, following four couples who visited South Africa during the World Cup, each of the four couples having enjoyed 20 experiences in 10 days.  An Indian couple goes shark diving, bungie-jumping, motorcycling and enjoys good food. An American couple raves about the wonderful people they met here, the sunset safari they enjoyed, and the beauty of the country, saying that they will come back.  A British couple jumps down a “foefie slide”, goes shark-diving and kayaking, sees a rhino close-up, and expresses surprise about the many different parts of the country.  A Nigerian couple watches African dancing, has dinner in an aquarium, with sharks watching them, plays golf, enjoys wellness spoiling, and they say that their visit has made them fall in love with each other all over again.

To focus on the Adventure positioning of South Africa, the “Adventurers Wanted’ campaign with National Geographic seeks an “Adventure Ambassador” in Australia, France, Germany, Italy, Netherlands, the United Kingdom, and the USA.  Collectively, they will form an “Adventure Tribe”, and will enjoy an ‘adventure of a lifetime in South Africa’, which will be filmed by the magazine.

Asked when the boring, unexciting “It’s Possible” payoff line for South Africa will be replaced, it was promising to hear Singh indicate that the International Marketing Council is focusing on changing its positioning for South Africa, to “inspiring new and different ways”, which means that S A Tourism will adapt its payoff line to be aligned with that of the country.

Social media marketing will become a stronger focus, especially via Facebook.  Expedia, Tripadvisor and WAYN.com are websites on which South Africa will be featured.  All communication will reflect the “warm, friendly, welcoming, exciting, amazing, awesome, ubuntu, people, place, culture destination by deploying authentic WOM (word of mouth) ambassadors”.  The major message of communication campaigns will be “triumphant, excited, passionate and celebratory”.  It will say “We did it! Thanks for coming, see you again soon.  We made 450 000 new friends …. and you have made 48 million new friends”.

Country specific campaigns planned  by S A Tourism are as follows:

*   Africa:  A “Thank You” campaign in Botswana, Angola, Democratic Republic of Congo, Mozambique, Nigeria, Ghana and Kenya, President Zuma thanking fellow Africans for their support in making this the best World Cup ever and for showcasing the best of South Africa, via newspaper and radio advertising.

*   Germany:   Promotional and sponsorship campaigns, around celebrities sharing their travel tips and experiences of South Africa

*   Italy:   Italian travellers share their South African experiences on blogs, billboards, ads, etc, focusing on food, design and adventure.

*   France:   focus on adventure and nature, via a mix of above and below the line media

*   Netherlands:   Blog competitions, and treasure hunt promotion

*   India:   “Super Six” promotion, plays on the country’s cricket interest and our Big Six.  Multi-media focus.

*   China:   Travel fairs, photography promotion, social media.

*   United Kingdom:   “1001 things you did not know about South Africa” promotion with Lonely Planet, advertorials in Times and Conde Nast media groups’ publications, travel offers sent to 1,8 million Travelzoo subscribers, a travel road show to sustain the momentum by motivating agents to sell South Africa, a partnership with Emirates in an advertising campaign, and many more activities for this market.

*  USA:   Direct mail to Conde Nast database, promotion with National Geographic, and advertising campaign, inviting Americans to “go places you’ve never gone before, take the journey”.

*   Brazil:   Media invited to South Africa, to experience the country.  The SABC has been invited by Brazil to assist with the broadcast of the 2014 World Cup.

The visuals shown for the marketing campaigns have a strong focus on wildlife, the giraffe featuring most strongly to communicate this strength of South Africa.  Disappointingly, little of Cape Town is shown, Table Mountain, Blouberg and Boulders’ Beach being the most featured Cape Town images, and Cape Town was most prominent in the Chinese and Japanese communication programmes.

The Olympic Bid for 2020 is on S A Tourism’s agenda, said new S A Tourism CEO Thandiwe January-McLean, who took over the helm six months ago, having previously been the South African Ambassador to Portugal.  Dirk Elzinga, new Chairman of FEDHASA Cape, reminded SA Tourism that Cape Town has added on 25 % more hotel rooms in the past year, and that the city needs help in improving occupancy via events and conferences, which receive little focus from the marketing body, he felt.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The setting of the Jordan wine estate at the end of the Stellenbosch Kloof Road is special, with lots of birdlife, and no traffic noise.  A huge dam in front of the winery and the restaurant attracts even more birds.   The parking area reflected the popularity of the restaurant, filled with cars on a Friday afternoon.   A compliment to the chef is that Hein Koegelenberg and his wife Hanlie (Rupert) of La Motte had brought some of their staff for a treat (their new Pierneef a la Motte restaurant opens in the next few days), whilst Gary Jordan (Jordan Wines owner) also had a table of eight in the restaurant.  I enjoyed chatting to both.

When I reviewed Jardine’s in Cape Town, I noted that George Jardine was not visible in that restaurant, despite marketing information which led one to believe that Jardine would be looking after his Cape Town restaurant a few days per week.   This does not seem to be the case, as Jardine is very hands-on in his restaurant at Jordan’s (one has to remain sober to get around the Jordan/Jardine brand names)!

The restaurant brand name is on the building near its entrance door (but not visible from the parking area), in silver lettering, adding a modern touch to a building that is not!  It looks functionally designed and built from outside, and this perception does not change when one is inside.   The interior is a Jardine’s Cape Town deja vu - the open plan kitchen (much bigger preparation space here though), functional interior, some paintings of pomegranates and figs, very functional kitchen counter from the customer perspective, almost old-fashioned, not particularly attractive lightwooded chairs, and modern stacking glass doors. The lovely overlay over the white tablecloth reminded me of Overture’s new tablecloths.  The glassware and cutlery is average, but I noticed David Walters’ ceramic touch in the square side plate.  The serviette seemed superwhite, of very good quality.  The waiters look neat in white shirts, black pants and black aprons.

The waiter Andrew was perfect - not pushy, not arrogant, helpful, informative, patient in answering all my questions, just disappointing when he did not e-mail the winelist on the same day, as promised (it appears he had delegated this to Jardine’s wife, who did not attend to it until I called for it).  He presented the menu on a black leather holder (similar to that of Overture, Majeka House and others I have seen recently).

The first thing I noticed on the menu was the date with a weather description “A misty 23rd July”.   One has two choices on the menu - a three-course Menu Du Jour winter special at R 180, and R220 if one has two wines - one does not have any choices on this menu.   Alternatively the three-course a la carte menu allows one to choose two dishes for R 200, and 3 courses for R225, and one has up to four choices per course.   There is little difference in value between the two options, and therefore I ordered from the a la carte menu.

The winelist is cute and neat, a small square size, bound in a black leather cover, and each page has a quotation relating to wine on it.  Corkage is indicated at R50, and only one bottle is allowed.  The winelist is introduced as follows: “This is a selection of wines we enjoy. Each bottle is full of love, passion and a story and if you listen carefully with your taste buds some part of that story may show, explaining terroir, slopes, altitude, climate and other interesting details. A wine however is not made by one person alone, much like the food you are about to enjoy. Thousands of people from farms, most of which can be seen from where you are sitting, have had an effort in making your wine – whether that is planting, pruning, squashing or bottling it. Please enjoy our effort in presenting their effort.”

The wine range contains a mix of Jordan and other wines, and the price band is such that it offers an affordable wine for every pocket.  Wines-by-the-glass are surprisingly affordable, a glass of Chameleon (a Jordan brand) Rose’ costing R25, and a glass of Jordan Sauvignon Blanc, Chardonnay, Syrah, Cabernet Sauvignon and Mellifera does not cost more than R40.  White wine bottle prices start at R90 for a Chameleon Sauvignon Blanc/Chardonnay, peaking at R700 for a Jordan CWG Auction Reserve Chardonnay.  De Waal Pinotage costs R85, a Jordan Sophia R963.   While the winelist shows vintages, it does not describe any of the wines. I ordered a glass of Jordan Syrah 2006, which was very smooth, smoky and full-bodied, reminding me of a shiraz made the old-fashioned traditional way.

The bread plate was the most creative I have ever seen, refreshingly different, and reflects that Jardine is an ardent bread baker.   The square bread plate had a bowl of aoili, a block of farm butter, crisp strips made from sweet potatoes, and a breadstick made from vetkoek dough.   It wasn’t just the individual items that looked amazing, but the way in which they were presented made it look like a course in itself.

What I found interesting, having been at Jardine’s in Cape Town where ”organised chaos” seemed to dictate food presentation, is that Jardine is very angular, his food presented in square containers.  The starter, for example, was presented on a black slate tile (I remember slate at Jardine’s in Cape Town for the cheese platter) and this was set inside a square glass container, with a serviette neatly placed between the two containers, making its presentation look very smart.

The duck liver parfait starter, with a confit duck bonbon rolled in sesame seeds, served with prune and celeriac chantilly and tiny slices of toasted brioche, was melt in the mouth (the bonbon had been left off the plate by mistake initially).  Other starter options were Saldanha Bay mussels, pan fried west coast mackerel, and hand rolled fettuccini.   The main course arrived after about a 45 minute wait, which seemed long, in that I had run out of questions to ask, been to the bathroom, and read all my Twitter updates.  My main course intrigued me, in that it was not any old pork, but “Penny Verburg’s suckling pig roasted”, which was served with braised cavolo nero (a type of black cabbage), parsnip and gremolata.  Penny is the wife of Botriver-based Luddite winemaker Neels Verburg, and she has a good hand with organic pig rearing, Andrew told me.  The pork was thinly sliced, and every now and again one had a bite of the thinnest pieces of crackling, giving good mouthfeel as well as taste. Other starter choices were Chalmar ribeye, hake, and gnocchi.   I felt that I had hit the jackpot in both choices, they were so outstanding.   I didn’t have any dessert, but I could have chosen between chocolate souffle, an interesting sounding baked Pimm’s creme catalan (just saw a very similar dessert on the La Colombe menu), or a cheese board.

The Menu du Jour was Vichyssoise with a warm salad of sauteed tongue, gnocchi and gremolata; braised veal brisket; and chocolate hot pot with vanilla ice cream and praline.

I will go back to Jordan Restaurant with George Jardine, on a summery day, so that I can sit outside, and try more of Jardine’s creations.   It is a pity that Jardine is so hands-on that he does not allow himself to leave the kitchen at all to greet his customers, a contradiction as he is visible to all diners, but he makes no eye contact, and barely responded when I thanked him for the lovely lunch when I left.

Jordan Restaurant with George Jardine, Jordan Winery, Stellenbosch Kloof Road, Stellenbosch.  Tel (021) 881-3612.  www.jordanrestaurant.co.za (The website is not operational.  Surprisingly, no information about the restaurant is available on the Jordan Wines’ website www.jordanwines.com ). Open for lunch Wednesdays - Sundays, and on Thursday and Friday evenings for dinner.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Last month MEC Winde announced his plan to consolidate Cape Town Tourism and Cape Town Routes Unlimited into one centralised provincial body, and to market one centralised Cape Town/Western Cape brand, which created an outcry, and resulted in a carefully worded statement from Cape Town Tourism (read our blog post).

In a recent meeting between the Chairpersons of Cape Town Tourism and Cape Town Routes Unlimited, and of MEC Alan Winde for the province and Alderman Felicity Purchase for the City of Cape Town, the way forward was discussed between the two parties.  It was agreed that an apolitical body was needed which would not change every time a new politician was elected at provincial or City level.   They also agreed to appoint an independent Change Manager to lead the process of negotiation between the two parties.  Both parties importantly agreed that Structure must follow Strategy.

Given the consultative nature of the process, Cape Town Tourism called a meeting of its members, to inform them of the MEC’s plan, to present to its members its counter-plan, and to hear the industry speak.  It was disappointing to see so few, and so few heavy-weight, members attend.

Mariette du Toit-Helmbold, CEO of Cape Town Tourism, provided background to the process of tourism unification, it not being the first attempt to unite the two tourism bodies.   In 2002 the provincial government and the City decided to unify the marketing of Cape Town, by taking this role away from Cape Town Tourism (Sheryl Ozinsky was the CEO of Cape Town Tourism at the time), through the creation of a Destination Marketing Organisation (DMO), named Cape Town Routes Unlimited.  The role of Cape Town Tourism was to unite seven local tourism bureaus, stretching as far as Somerset West, into one Visitor Information network, with unified Cape Town Tourism branding.  Cape Town Tourism was re-created, with a new Board of Directors and a new Constitution, created as an apolitical industry association, a body for members run by a Board elected by its members, and reasonably independent of the City of Cape Town’s funding, in that it focused on the generation of own-income.

A review organised by the City of Cape Town Mayoral Committee member Simon Grindrod in 2007, and a report full of negatives about Cape Town Routes Unlimited, led the City to withdraw its funding of Cape Town Routes Unlimited, having been a 50 % funder of the body, and gave the body the required one year notice.    In 2008 Cape Town Tourism was appointed to market Cape Town, and it was allocated the monies that would have gone to Cape Town Routes Unlimited, after Cape Town Tourism had asked its members’ support in taking on this role - the industry was unanimous in expressing its support.  This led to a city and a provincial marketing body, each marketing Cape Town, and with overlap in marketing the province as well.

MEC Winde is proposing that tourism marketing for Cape Town and the Western Cape be centralised into Cape Town Routes Unlimited, but that this body change its name.  It would be the primary body marketing Cape Town, and would be largely funded by the City of Cape Town.   This, Cape Town Tourism’s Board believes, is turning back the clock, as Cape Town Routes Unlimited is exactly such a body established six years ago, and has failed dismally.  The MEC wants a single destination marketing organisation, a single marketing strategy, and a single brand (currently it is the mouthful of ‘Cape Town and Western Cape’).   Further, the MEC has proposed that Cape Town Tourism market Cape Town domestically, while the province market it internationally.  Major events should be marketed by the province, and smaller localised events should be marketed by each affected or organising tourism body.  Cape Town Tourism stated that it felt that the MEC’s proposal contained too much emphasis on structure, even though he himself has stated that Strategy should drive Structure, especially given that the MEC has specifically suggested that the Board of the new body be appointed by the Premier and the Mayor, once again politicising tourism marketing.

Cape Town Tourism stated that the implications for Cape Town Tourism of the MEC’s proposal would be as follows:

1.  All marketing policies would come from provincial level

2.   A joint Cape Town/Western Cape brand is not feasible, Cape Town Tourism correctly stating that “Western Cape” is not a brand but a ‘collection of brands’.

3.   Strategy, structures and policies will once again be approved by politicians, given the proposed structure.  The body should be apolitical, and tourism must be protected against political changes.

4.   The province is proposing to only fund the establishment of the new DMO, and is expecting the City of Cape Town to fund all marketing costs, reducing the marketing budget dramatically and adding more administrative costs, reducing the monies available for marketing.

In its carefully worded response to the MEC, the Board of Cape Town Tourism stated that it was important that the marketing of world cities such as Cape Town should be driven by international best practice.  It does not support the establishment of a single DMO, but rather would like to see distinct roles and responsibilities for the two parties.  It was emphasised that Cape Town Tourism does not want to take over the marketing of the province (although many a Cape Town Tourism member would like to see this happen!).

Cape Town Tourism stated that its counter-proposal to the MEC was as follows:

*   create a joint integrated tourism marketing network

*   brands must be managed at local and regional level

*   Cape Town is the key tourism brand in the province, with its own unique identity, and cannot be straight-jacketed into a provincial marketing programme.

*   International best practice shows that successful city marketing is city-driven tourism, based on public/private partnerships.

*   The lifetime value of Cape Town’s ‘customers’ must be harnessed, via Customer Relationship Marketing.

*   Duplication of marketing activity and expenditure must be eliminated.

*   Cape Town Tourism should take over responsibility for the Convention Bureau and Events, two functions sitting with the province, and dominant sources of tourism income.

*   Cape Town Tourism should be the hub of tourism stakeholders, including the citizens of Cape Town.

In concluding the discussions at the Cape Town Tourism member meeting, the members were given an opportunity to state their views.  The tremendous success of Cape Town Tourism in marketing Cape Town and in dealing with the world’s media based in Cape Town during the World Cup demonstrates how successful the body is, and that it should not be re-engineered if it is working so well, the members were told.   Given that both bodies are spending taxpayers’ monies, it is expedient that such money not be wasted by creating a new structure.

POSTSCRIPT 24/8: An e-mail sent to Cape Town Tourism members during the course of today includes the following: “In a new development, the MEC has given his assurance that no decision will be taken on the issue of tourism structures before a tourism strategy for the Province has been agreed, in consultation with key city and regional stakeholders. Cape Town Tourism fully supports this move and will be taking part in the strategic planning process”

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com