Tourism news


Yesterday was a day of reckoning for the bloggers of South Africa, who had been judged by a committee of three, and voted for by their fans, in making the short-list of ten finalists in 25 categories of the S A Blog Awards.  We are delighted to have been selected as a Finalist in the Most Controversial Blog category, and thank our loyal blog readers, friends, commenters, and Twitter followers for their votes in making the Finalist selection possible.

Now we are like Idols contestants, in that we please request your vote for our Blog, to win in the category (there is no prize, other than a badge that goes onto the blog). The Most Controversial Blog category is quite far down the list, and you need to please click on our blog name to vote, and then to scroll down to the bottom of the list, to enter your e-mail address.  You are allowed to vote for us every 24 hours, per e-mail address, until the competition closes on 17 September.

The Whale Cottage Blog had been nominated in a number of categories, including Best Food & Wine Blog, Best Blog Post, Most Controversial Blog and Best Travel Blog.  Being a unique blog that does not fit fully into any specific category (e.g. Food, Travel), we were delighted to have made the finals (somehow we never got to enter last year).  The Most Controversial Blog category is a new one introduced this year, and it seemed to suit us ideally!   If we have created a unique identity for our blog, it has been to be ”independent * incisive * informative”, and it is described as being controversial, due to our lack of fear to write the truth, no matter the consequences.

We are in excellent company in this category, with 2Oceansvibe being a fellow finalist - last year its editor ‘Seth Rotherham’ won almost every category in the Blog Awards, and his blog became the benchmark for many of us (this year a blog can only be nominated in two categories).   The rest of the Finalists’ list is a little more dubious, sex and swearing broadly summarising the content of the other blogs in the Most Controversial Blog category.

The WhaleTales newsletter has been distributed for the past nine years, and has been the foundation of our writing about controversial issues.   It has not always been easy to be outspoken, in that we have experienced the following:

*  being told to not come back to the Opal Lounge, due to an unfavourable review that we wrote (in fact the instruction to not return was issued telephonically by the co-owner before the review was written and published)

*  being escorted out of Beluga by the police during a invited lunch for members of an association of guest house owners in Camps Bay, of which I am the chairman, because sister restaurant Sevruga received a Sour Service Award on this blog for a Cape Times book launch lunch, which the restaurant handled poorly, both food and service-wise

*   being threatened with legal action when we tackled Carne about falsely claiming that all its beef, lamb and game served comes from its Karoo farm and is organic, our most controversial blog post in the two year history of blog-writing.  This blog post was nominated for Best Blog Post.  The Carne blog post, and its follow up, took investigative journalism of the bravest kind, in obtaining documentation from the suppliers of the meat, and in obtaining (by luck) a telephonic admission by a supplier of meat to Carne, resulting in Carne withdrawing its legal threat, declaring the matter closed, and taking the dishonest claim off their website.

*   being on the receiving end of FEDHASA Cape’s attempt to cancel our membership, which resulted in my resignation as a Director of the hotel old-boys’ club, when I wrote about the dangers of small accommodation establishments signing with FIFA’s MATCH for the World Cup, over the past five years.  My views about MATCH were not in line with the hotel interests which dominated the FEDHASA Cape Board, and Nils Heckscher, GM of the Winchester Mansions, tried his best to get me off the Board.  Ultimately, we were vindicated in our advice when MATCH cancelled the bulk of its booked small and hotel accommodation throughout South Africa, the Winchester Mansions being one of the hotels badly hit by the cancellation of booked rooms by MATCH.  

*   being threatened with legal action by the Cape Whale Coast DMO, after our blog post of 28 December 2009 raised questions about the conflict of interest created by Clinton Lerm being the Chairman of the Hermanus Tourism Bureau and of the DMO.   Nothing has come of this threat to date.  Yesterday we published a follow-up story on the DMO’s lack of transparency.

We would also like to recommend the following blogging friends and colleagues, for your vote:

*  Food & Wine Blog category: Cooksister (Jeanne Horak-Druiff), My-Easy-Cooking (Nina Timm), JamieWho? (Andy Fenner) and The Foodie (David Cope) (all of last year’s finalists have dropped out of this category, other than Cooksister and My-Easy-Cooking)

*   Best Travel Blog category:   SA Venues and Cape Town Travel (Cape Town Tourism)

*   Best Twitter Microblogger category: Relax-with-Dax, Gus Silber, and Spit or Swallow

We thank you for your support and your votes.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

For the past six weeks all attempts at obtaining minutes of two Special General meetings called to change the Constitution of the Cape Whale Coast Destination Marketing Organisation (DMO) have failed, with an e-mail from its Vice-Chairman, Daniel Acker, refusing access to the minutes both in my capacity as a member of the Hermanus Tourism Bureau and as a writer of this blog, without approval at the next Board meeting!  We question what the Cape Whale Coast DMO is trying to hide by not making the minutes of the two meetings available.  Maybe the Cape Whale Coast payoff line ‘wonders never cease’ is apt, given that the DMO is working with municipal funding generated from Overstrand ratepayers, and therefore transparency should rule!

More than two years ago the Cape Whale Coast DMO was established by the Overstrand Municipality, which is responsible for the municipal services of the area stretching from Rooi Els in the west to Gansbaai in the east.  The DMO is based in Hermanus, and half of the Board members are from Hermanus, under the Chairmanship of Misty Waves Hotel Manager Clinton Lerm.

When the Cape Whale Coast DMO was established, its constitution automatically made all business owners along the Overstrand members of the DMO, if they were paying rates and taxes.  No membership fee was payable.  The DMO’s main task, as per its name, was to market the Overstrand towns as a joint tourism destination and to manage the tourism bureaus in each of these towns .  The same constitution contained a directive that a CEO would be appointed, to manage the DMO.  This appointment still has not happened.   This means that a Board of 14 Directors manages a Section 21 company with only one staff member, and therefore the directors of the Board have taken over management positions for the DMO.  For example, Lerm’s mother Maxie handles Marketing and Public Relations for the DMO, and Clinton Lerm and Daniel Acker (of People Management Solutions Group, a labour practitioner in Hermanus, with no tourism business interests) represented the DMO in May at the ITB tourism trade show in Berlin, and another in Russia (an insignificant tourism market for Hermanus!).

Earlier this year the DMO changed its Constitution of 28 November 2007, at a second Special General meeting held on 8 March at the Lerm’s Misty Waves Hotel, with a resolution seconded by Chairman Clinton Lerm’s father and Director Maxie Lerm’s husband Henry (after a first Special General Meeting on 1 March had failed due to not attracting a required quorum of 100 attendees - only 14 members attended).  The change to the constitution was motivated to the DMO members on the basis of the changes made to the ‘Municipal Finances & Companies Act’ (no such Act exists - it is called the Municipal Financial Management Act, and it does not appear to contain any clauses that would have necessitated the constitutional changes made), the minutes of the meeting of 1 March stated!   The major change was that Overstrand ratepayers no longer were automatically members of the DMO, and allowed the DMO to set up membership of its tourism body in competition to the tourism bureaus in the Overstrand area.   The minutes of the 8 March meeting are very brief, and do not state who attended the meeting - bizarrely the Constitution allows a second Special General Meeting to be held a week after the first one if it fails to attract a quorum, and can conduct its business as long as at least one member is present!

What attracted attention to and the first criticism of the DMO was that the DMO has set up a kiosk near the key whale-watching area in Hermanus, from which it was taking accommodation bookings only for its members, and not for all members of the Overstrand tourism bureaus.  These members are now asked to pay a double membership, to belong to both bodies, yet each tourism bureau reports to the DMO, an unheard of model of tourism marketing, if Cape Town Routes Unlimited, the provincial marketing body, is the role model for the DMO.  Even more curiously, the Hermanus Tourism Bureau, which has an unfortunate location at the old railway station building, had to vacate its offices due to construction work close by, and was not given the kiosk, so that it can be easily found by tourists requiring accommodation and other tourism information.

Even more odd is that as a result of two competing tourism bodies in Hermanus, the town now has two whalecriers!   The original whalecrier of Hermanus, who was an appointee of the Hermanus Tourism Bureau, had his appointment terminated due to an offence, just as the DMO was heading for Berlin.  Desperate to have a whalecrier on show, the DMO appointed the whalecrier, and took him to Berlin at short notice.  He has been appointed by the DMO to man its kiosk, and the Hermanus Tourism Bureau has appointed its own whalecrier!

Late last year we questioned these actions of the DMO,coupled with the conflict of interest in Clinton Lerm being both the Chairman of the Hermanus Tourism Bureau and of the DMO.  This resulted in a letter from the DMO’s lawyers, threatening legal action.  Nothing came of this threat, probably as the DMO management realised that a number of dissatisfied Overstrand tourism bureau members feel as I do.

In July the DMO held its AGM, and on the basis of its constitutional amendment, disallowed any Overstrand tourism bureau members from attending the meeting if they did not hold DMO membership, and were also not allowed to be nominated or elected to the Board of the DMO.  This is when I started asking questions, requesting a copy of the DMO Constitution (previously this was freely available on the Overstrand website www.overstrand.gov.za), and the minutes of the meetings approving the constitutional changes.  It took four weeks to receive the e-mailed copy of the Constitution, and two days ago the following officious and somewhat threatening e-mail was received from Daniel Acker (all correspondence had been addressed to Clinton Lerm!):

“This response is done without prejudice of the rights of the author, Cape Whale Coast Destination Marketing Organisation (herein after referred to as ‘CWC DMO’), or the Overstrand Municipality. All rights of these personae therefore remain reserved herein.

Your email herebelow (sic) has been read, and the tone & content thereof has been noted. We place on record herewith that we shall not respond thereto in full, at this time, and reserve the right to do so at a later stage and in the appropriate forum.

Regarding your request, related to the minutes ‘minutes that approved the change of the Whalecoast DMO’ . We assume that you refer  herein to the minutes related to changes to the Constitution that were presented to, and approved by, the Counsellors (sic) of the Overstrand Municipality. These minutes are available to members of the CWC DMO, and our records show that neither you, nor your establishment, are members of the CWC DMO. Your request in this regard shall therefore have to be tabled at the next full board meeting, for consideration.”

 

What the members of the tourism bureaus in the Overstrand want is to be part of the DMO by virtue of their membership of the tourism bureaus which report to the DMO, and that bookings will be taken at the kiosk for all members of tourism bureaus in the Overstrand at no charge of membership, but on payment of a standard 10 % commission of the booking value (the DMO charges 12% commission in addition to its membership fee).    Neither the old nor the amended constitution of the Cape Whale Coast gives the DMO the duty to run a tourism bureau in opposition to those already operating in the Overstrand.

Furthermore, the Constitution does not prescribe that nominees for the Board must be members of the DMO (for example, a representative of the Overstrand Municipality is specified as having to be a director), nor does it prescribe that only DMO members can vote for the election of its Board of Directors, or on any other matter - it was confirmed that Hermanus Tourism Bureau members were not allowed to be nominated as Directors, nor voted for at the recent DMO AGM, according to an e-mail sent to me by Daniel Acker.   Members furthermore question why the Misty Waves Hotel features so prominently as the venue of the DMO meetings, and how two co-owners of the hotel can serve on the DMO Board, one of them handling the PR and Marketing for the DMO.  Whilst the Constitution defines the role of the Chairman of the DMO to be to lead the Board, to induct the directors, to plan meetings, and to ’support the CEO’, it is questioned why Chairman Clinton Lerm, and not his mother Maxie, went to Berlin and Russia to represent the DMO, and why Daniel Acker had to go as well.  The duplication in tourism offices and in whale criers is also questioned, all being wasteful expenses.

It would appear that pressure on Chairman Clinton Lerm may be leading to some changes, and it is rumoured that he has resigned as Chairman of the Hermanus Tourism Bureau, due to the conflict of interests in heading both bodies, something we pointed out in our blog post of 28 December already. However, he has not yet formally announced his resignation, nor confirmed it when we requested this of him by e-mail.

POSTSCRIPT 2/9:  The Comments section for this blog post makes for interesting reading, in setting out two points of view - two guest house owners’ perspectives, who argue along the lines of this post, and that of a Director of the Cape Whale Coast DMO, who protects the interests of the DMO.

Furthermore, the Hermanus Tourism Bureau has e-mailed its members an article which appears in the Hermanus Times today, written by Clinton Lerm.  It justifies what has happened constitutionally, and announces that members of the Overstrand tourism bureaus will automatically become members of the DMO, once this constitutional change has been approved at a Special General meeting of the DMO.  Taking bookings at the Market Square kiosk for all Overstrand tourism bureau members is also receiving the DMO’s consideration - we applaud the DMO for listening to their “customers”, and wonder why this was not dealt with correctly from the word go!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Google Street View and Google Maps are two products that will change the world of marketing, wine estate owners and marketers were told at a presentation at the Protea Fire & Ice Hotel on Thursday.  South Africa is the first African country in which Google has introduced the technology, and the South African wine estates are the first in the world to have been included on Google Street View. 

Google Street View is the largest photographic project in the world.  Google Maps has already covered 100 countries in 350000 maps, in 40 languages.  Google Street View was launched in South Africa just before the World Cup (with some errors, in that the Metropolitan Golf Club is shown to be inside the Cape Town Stadium!).   Google Maps provides summary information about a wine estate, for example, and then shows the reviews about the estate on Tripadvisor, SafariNow and on other websites, providing a potential visitor with different sources of information which they can use to prepare for their visit.   At the presentation wine estates were encouraged to club together, and to design custom-packaged wine tours - e.g. a Pinotage tour in a specific area can be prepared via Google Maps, as the “pinotage” word would be Google-searched by the visitor from the reviews that contain that word, for example.  Wine estates can also apply Google Maps into the management of their businesses, in controlling their security, crops etc, they were told.

Google Street View cars (or even bicycles), with a massive camera on them, take photographs as they drive down roads, which are then processed to put them onto Google Maps.  To protect the privacy of the public, Google blurs car registration numbers and faces of persons who may have been walking while the photographs were taken.   The imagery is not real-time once it is accessed on Google Maps, given the time that is needed to process the photographs.     Google states that it respects the laws and norms re privacy on Google Maps, an issue that is being hotly debated in Germany at the moment.  If a resident finds his/her visual on Google Maps, even if the image is blurred, they can request it to be removed completely.   Even one’s house can be deleted, on request.

Google Street View allows users to virtually explore and navigate a localised area through panoramic street-level photographs.   A Street View button needs to be clicked on the Google Maps, one clicks onto a camera icon above a city, and then zooms in.  One can see a 360 degree panorama of that specific area, so good and real that one almost does not have to go there as one has seen it on Google Street View already!   Not only can one find the exact location of where one is going for a meeting, for example, but one can also see which coffee shops and parking garages are close by.   One can check out the real environment of a hotel one has booked at, which might be hidden in the photographs provided by the hotel in its Image Gallery, possibly due to its location close to a noisy or ugly part of town.

Visitors to a wine estate or to a town/city can upload photographs of one’s property, as well as provide information about one’s property, on Wikipedia.   Wine estates and tourism businesses were encouraged to add Google Maps and Google Street View onto their websites.   One can customise these applications, which are free of charge, in changing the photographs, or in enlarging or reducing the size of the maps.

Wine estates that are on Google Street View are Warwick Wine Estate, Vilafonte, De Wetshof, Fairview, Paul Cluver, Rustenberg, Meerlust, Morgenster, Bouchard Finlayson, Jordan Winery, Klein Constantia, Journey’s End, and Groote Post.

Google Maps can be added to one’s website (www.maps.google.co.za), so that one can create one’s own map.   One can also add one’s content to Mapplets, which are map layers or applications available on Google Maps.  One can use these to display information to Google Map users, giving content to Google Maps (www.google.co.za/apis/maps/documentation/mapplets/).  Google Places (www.maps.google.co.za/places) allows one to put a business on Google Maps, searchable by Google on its Google Maps, Earth, Search, and Maps for Mobiles applications.   One can personalise this business information with contact details, opening hours, photographs and more.

Leading Johannesburg wine consultant Juliet Cullinan endorsed the Google Street View application for wine estates, saying that this is the first opportunity South Africa has to launch top wine estates, icon wines, and the best wine cellars, and is the closest one can bring the consumer to a winemaker, and ‘almost’ get them to taste the wine on-line.  

Mike Ratcliffe from Warwick and Vilafonte wines, one of the most tech-savvy wine marketers in South Africa, has embraced Google Street View, and even got Google to include the Big Five safari trip they offer Warwick visitors.  Ratcliffe reiterated the growth of social media marketing, and quoted international advertising agency WPP in stating that 26 % of the agency’s business now is on-line communications.  The fastest growth has been magazine readership, which readers subscribe to on-line.   He hinted at the launch of “Google Me’, Google’s answer to Facebook.  HD also is coming, giving even higher screen resolution.  Ratcliffe encouraged his wine colleagues to embrace Google Street View, as it gives the South African wine industry an edge, before it is adopted by wine regions in other countries. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

In the wake of the World Cup, which exposed South Africa to 1,26 billion TV viewers around the world, South Africa will be marketed by S A Tourism as the world’s leading adventure destination, said the Chief Marketing Officer of S A Tourism, Roshene Singh, at a presentation to tourism leaders at the Harbour Bridge Hotel in Cape Town yesterday.

The country’s R 800 million marketing budget will be focused on a number of different international and domestic marketing campaigns, which began prior to the World Cup, and are one year programmes designed for different target markets, to continue the positive momentum created by the World Cup to improve the country’s global competitiveness.   Those travellers that did not visit South Africa in June and July will be encouraged to feel that they missed out, and will be enticed to visit our country, given the country’s top infrastructure, great experiences and welcoming people.   Existing advertising campaigns with CNN, BBC World, SkyNews, EUROsport, Global Cinema, Conde Nast Traveller, Vogue, Vanity Fair and the Financial Times, combined with cinema advertising, social media marketing (including a Blog and Twitter), online media, Public Relations and websites, will continue in the next year, creating a reach of 1,4 billion consumers.  South Africa’s 130 embassies around the world can play a far greater role in marketing the country, it was said.

Domestically, the focus is on Sho’t left, which kick-started the ‘Fly the Flag’ and ‘Welcome’ campaigns, as well as a ‘Thank You’ campaign to thank South Africans for being proud hosts.  From next month, being Tourism Month, attractive travel packages will be rolled out for the next six months, to encourage South Africans to travel in their own country, supported by advertising on etv and all SABC TV stations.  Travelling will be built into the storyline of ‘Rhythm City’, an etv soapie, an outdoor billboard campaign, Twitter and Facebook communication, a mobi site on mobiles, and sponsorship of the travel sections of You, Huisgenoot and Drum are further means of boosting domestic tourism. Tollgate promotions, shopping mall promotions, and joint promotions with Thompson Holidays, Computicket, Flight Centre and Kulula, amongst others, have been planned.  Domestic tourism is the ‘bread and butter” of the tourism industry, said Singh.

Next month a new advertising campaign breaks, consisting of four commercials, following four couples who visited South Africa during the World Cup, each of the four couples having enjoyed 20 experiences in 10 days.  An Indian couple goes shark diving, bungie-jumping, motorcycling and enjoys good food. An American couple raves about the wonderful people they met here, the sunset safari they enjoyed, and the beauty of the country, saying that they will come back.  A British couple jumps down a “foefie slide”, goes shark-diving and kayaking, sees a rhino close-up, and expresses surprise about the many different parts of the country.  A Nigerian couple watches African dancing, has dinner in an aquarium, with sharks watching them, plays golf, enjoys wellness spoiling, and they say that their visit has made them fall in love with each other all over again.

To focus on the Adventure positioning of South Africa, the “Adventurers Wanted’ campaign with National Geographic seeks an “Adventure Ambassador” in Australia, France, Germany, Italy, Netherlands, the United Kingdom, and the USA.  Collectively, they will form an “Adventure Tribe”, and will enjoy an ‘adventure of a lifetime in South Africa’, which will be filmed by the magazine.

Asked when the boring, unexciting “It’s Possible” payoff line for South Africa will be replaced, it was promising to hear Singh indicate that the International Marketing Council is focusing on changing its positioning for South Africa, to “inspiring new and different ways”, which means that S A Tourism will adapt its payoff line to be aligned with that of the country.

Social media marketing will become a stronger focus, especially via Facebook.  Expedia, Tripadvisor and WAYN.com are websites on which South Africa will be featured.  All communication will reflect the “warm, friendly, welcoming, exciting, amazing, awesome, ubuntu, people, place, culture destination by deploying authentic WOM (word of mouth) ambassadors”.  The major message of communication campaigns will be “triumphant, excited, passionate and celebratory”.  It will say “We did it! Thanks for coming, see you again soon.  We made 450 000 new friends …. and you have made 48 million new friends”.

Country specific campaigns planned  by S A Tourism are as follows:

*   Africa:  A “Thank You” campaign in Botswana, Angola, Democratic Republic of Congo, Mozambique, Nigeria, Ghana and Kenya, President Zuma thanking fellow Africans for their support in making this the best World Cup ever and for showcasing the best of South Africa, via newspaper and radio advertising.

*   Germany:   Promotional and sponsorship campaigns, around celebrities sharing their travel tips and experiences of South Africa

*   Italy:   Italian travellers share their South African experiences on blogs, billboards, ads, etc, focusing on food, design and adventure.

*   France:   focus on adventure and nature, via a mix of above and below the line media

*   Netherlands:   Blog competitions, and treasure hunt promotion

*   India:   “Super Six” promotion, plays on the country’s cricket interest and our Big Six.  Multi-media focus.

*   China:   Travel fairs, photography promotion, social media.

*   United Kingdom:   “1001 things you did not know about South Africa” promotion with Lonely Planet, advertorials in Times and Conde Nast media groups’ publications, travel offers sent to 1,8 million Travelzoo subscribers, a travel road show to sustain the momentum by motivating agents to sell South Africa, a partnership with Emirates in an advertising campaign, and many more activities for this market.

*  USA:   Direct mail to Conde Nast database, promotion with National Geographic, and advertising campaign, inviting Americans to “go places you’ve never gone before, take the journey”.

*   Brazil:   Media invited to South Africa, to experience the country.  The SABC has been invited by Brazil to assist with the broadcast of the 2014 World Cup.

The visuals shown for the marketing campaigns have a strong focus on wildlife, the giraffe featuring most strongly to communicate this strength of South Africa.  Disappointingly, little of Cape Town is shown, Table Mountain, Blouberg and Boulders’ Beach being the most featured Cape Town images, and Cape Town was most prominent in the Chinese and Japanese communication programmes.

The Olympic Bid for 2020 is on S A Tourism’s agenda, said new S A Tourism CEO Thandiwe January-McLean, who took over the helm six months ago, having previously been the South African Ambassador to Portugal.  Dirk Elzinga, new Chairman of FEDHASA Cape, reminded SA Tourism that Cape Town has added on 25 % more hotel rooms in the past year, and that the city needs help in improving occupancy via events and conferences, which receive little focus from the marketing body, he felt.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Board of Cape Town Tourism has diplomatically told the MEC for Finance, Economic Development and Tourism, Alan Winde, that it is not happy to turn back the clock, and support his proposal for a centralised provincial tourism marketing agency, in that this would impact on the running of Cape Town Tourism, and of the marketing of brand ‘Cape Town’.

Last month MEC Winde announced his plan to consolidate Cape Town Tourism and Cape Town Routes Unlimited into one centralised provincial body, and to market one centralised Cape Town/Western Cape brand, which created an outcry, and resulted in a carefully worded statement from Cape Town Tourism (read our blog post).

In a recent meeting between the Chairpersons of Cape Town Tourism and Cape Town Routes Unlimited, and of MEC Alan Winde for the province and Alderman Felicity Purchase for the City of Cape Town, the way forward was discussed between the two parties.  It was agreed that an apolitical body was needed which would not change every time a new politician was elected at provincial or City level.   They also agreed to appoint an independent Change Manager to lead the process of negotiation between the two parties.  Both parties importantly agreed that Structure must follow Strategy.

Given the consultative nature of the process, Cape Town Tourism called a meeting of its members, to inform them of the MEC’s plan, to present to its members its counter-plan, and to hear the industry speak.  It was disappointing to see so few, and so few heavy-weight, members attend.

Mariette du Toit-Helmbold, CEO of Cape Town Tourism, provided background to the process of tourism unification, it not being the first attempt to unite the two tourism bodies.   In 2002 the provincial government and the City decided to unify the marketing of Cape Town, by taking this role away from Cape Town Tourism (Sheryl Ozinsky was the CEO of Cape Town Tourism at the time), through the creation of a Destination Marketing Organisation (DMO), named Cape Town Routes Unlimited.  The role of Cape Town Tourism was to unite seven local tourism bureaus, stretching as far as Somerset West, into one Visitor Information network, with unified Cape Town Tourism branding.  Cape Town Tourism was re-created, with a new Board of Directors and a new Constitution, created as an apolitical industry association, a body for members run by a Board elected by its members, and reasonably independent of the City of Cape Town’s funding, in that it focused on the generation of own-income.

A review organised by the City of Cape Town Mayoral Committee member Simon Grindrod in 2007, and a report full of negatives about Cape Town Routes Unlimited, led the City to withdraw its funding of Cape Town Routes Unlimited, having been a 50 % funder of the body, and gave the body the required one year notice.    In 2008 Cape Town Tourism was appointed to market Cape Town, and it was allocated the monies that would have gone to Cape Town Routes Unlimited, after Cape Town Tourism had asked its members’ support in taking on this role - the industry was unanimous in expressing its support.  This led to a city and a provincial marketing body, each marketing Cape Town, and with overlap in marketing the province as well.

MEC Winde is proposing that tourism marketing for Cape Town and the Western Cape be centralised into Cape Town Routes Unlimited, but that this body change its name.  It would be the primary body marketing Cape Town, and would be largely funded by the City of Cape Town.   This, Cape Town Tourism’s Board believes, is turning back the clock, as Cape Town Routes Unlimited is exactly such a body established six years ago, and has failed dismally.  The MEC wants a single destination marketing organisation, a single marketing strategy, and a single brand (currently it is the mouthful of ‘Cape Town and Western Cape’).   Further, the MEC has proposed that Cape Town Tourism market Cape Town domestically, while the province market it internationally.  Major events should be marketed by the province, and smaller localised events should be marketed by each affected or organising tourism body.  Cape Town Tourism stated that it felt that the MEC’s proposal contained too much emphasis on structure, even though he himself has stated that Strategy should drive Structure, especially given that the MEC has specifically suggested that the Board of the new body be appointed by the Premier and the Mayor, once again politicising tourism marketing.

Cape Town Tourism stated that the implications for Cape Town Tourism of the MEC’s proposal would be as follows:

1.  All marketing policies would come from provincial level

2.   A joint Cape Town/Western Cape brand is not feasible, Cape Town Tourism correctly stating that “Western Cape” is not a brand but a ‘collection of brands’.

3.   Strategy, structures and policies will once again be approved by politicians, given the proposed structure.  The body should be apolitical, and tourism must be protected against political changes.

4.   The province is proposing to only fund the establishment of the new DMO, and is expecting the City of Cape Town to fund all marketing costs, reducing the marketing budget dramatically and adding more administrative costs, reducing the monies available for marketing.

In its carefully worded response to the MEC, the Board of Cape Town Tourism stated that it was important that the marketing of world cities such as Cape Town should be driven by international best practice.  It does not support the establishment of a single DMO, but rather would like to see distinct roles and responsibilities for the two parties.  It was emphasised that Cape Town Tourism does not want to take over the marketing of the province (although many a Cape Town Tourism member would like to see this happen!).

Cape Town Tourism stated that its counter-proposal to the MEC was as follows:

*   create a joint integrated tourism marketing network

*   brands must be managed at local and regional level

*   Cape Town is the key tourism brand in the province, with its own unique identity, and cannot be straight-jacketed into a provincial marketing programme.

*   International best practice shows that successful city marketing is city-driven tourism, based on public/private partnerships.

*   The lifetime value of Cape Town’s ‘customers’ must be harnessed, via Customer Relationship Marketing.

*   Duplication of marketing activity and expenditure must be eliminated.

*   Cape Town Tourism should take over responsibility for the Convention Bureau and Events, two functions sitting with the province, and dominant sources of tourism income.

*   Cape Town Tourism should be the hub of tourism stakeholders, including the citizens of Cape Town.

In concluding the discussions at the Cape Town Tourism member meeting, the members were given an opportunity to state their views.  The tremendous success of Cape Town Tourism in marketing Cape Town and in dealing with the world’s media based in Cape Town during the World Cup demonstrates how successful the body is, and that it should not be re-engineered if it is working so well, the members were told.   Given that both bodies are spending taxpayers’ monies, it is expedient that such money not be wasted by creating a new structure.

POSTSCRIPT 24/8: An e-mail sent to Cape Town Tourism members during the course of today includes the following: “In a new development, the MEC has given his assurance that no decision will be taken on the issue of tourism structures before a tourism strategy for the Province has been agreed, in consultation with key city and regional stakeholders. Cape Town Tourism fully supports this move and will be taking part in the strategic planning process”

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

I visited Khayelitsha for the first time in about 15 years yesterday, to attend the opening and launch of the Indlovu Project, a community development project aimed at addressing the high unemployment, large numbers of teenage pregnancies, lack of sanitation, and prevalence of TB and HIV, in Monwabisi Park in the township.  The invitation came for SAfm presenter Nancy Richards, and I am delighted to have made the time to attend the opening of this fantastic project.

I had not heard of the project prior to the invitation, so went to the ceremony with an open mind.  I had no fear of driving through Khayelitsha, and felt that little had changed.  When I first moved to Cape Town twenty years ago I ran a Market Research and PR company called Relationship Marketing, and we were the first company to take clients into the townships, to show them the fantastic entrepreneurial spirit of the township residents, and the diversity of retailing in these suburbs.   I drove past Coca Cola branded spaza shops (miniature supermarkets), shebeens, braaiers of meat for “take aways”, sellers of sanitaryware, beds and building materials, all displayed along Mew Way, the main road through Khayelitsha.  I wondered where these items are stored in case of rain and flooding. 

The Indlovu Project is a collective Youth Centre, guest house, daycare centre, clinic, soup kitchen, and creche, which was established in 2008.  Earlier this year the entire project burnt down in a shack fire.  Bishop’s School came to the assistance immediately, helping to clear the site, and monies were raised to rebuild all the facilities, but on a larger scale and following eco-friendly principles, given the donations received from actor Sir Ian McLellan (who is currently in Cape Town, acting in Samuel Becket’s ‘Waiting for Godot’), The Rotary Club of Claremont, actor Ralph Brown (who is busy filming ”Dark Tide” with Halle Berry and brought her to the Project a week ago), the 476 Trust, Enzyme, and Investec Bank.   It is planned to market the Indlovu Project as a Tourism Centre, by offering traditional African meals in the community hall, so that the work of the project may be seen and supported.

But what impressed me the most was the work by and dedication of the Bishop’s Grade 10 boys, who worked in two teams of two on a World Bank project called Evoke - over a ten-week period the boys researched the needs at Indlovu, found solutions, and wrote a blog about their work.   Of the 19 000 scholars that signed up around the world for the World Bank’s Global Giving on-line project, the four Bishop’s scholars came first, and were given $1000 in seed money to grow their projects.   The Ecovillage project of Reid Falconer and Martin Dyer investigated self-sustainability in terms of fruit and vegetable supply, and analysed the soil type in the township, to choose the most suitable type of vegetables and fruit to grow.  The other Bishop’s pair, Emile Nauta and Kishan Chagan, tackled the township problem of shack fires, and developed a fire-resistant paint that costs less than one-tenth of the commercial cost of such paint, by simply adding two ingredients obtainable at pharmacies to the paint.   The boys will be flown to Washington to receive their prize, and are pushing themselves to raise funds to continue their work - one goal being to raise money to paint 1000 shacks by 2012.  The project was demonstrated, by lighting a newspaper painted with their paint, but it did not burn.   What impressed me was that the Bishops children come from well-to-do backgrounds, but it was very obvious that they are very proud participants in this project. 

The Makaze guest house is colourful and homely.  There is no TV, but the kitchen is spacious.  The Bishops’ moms assisted with the interior decor, Lucia Brain being the decorator.  I loved the Lion Match papered wardrobe door, and the recycled items dotted around the guest house, as well as the lamp shades made from buckets in the lounge.  Two bedrooms have bunk beds in them, while the third is the “Presidential Suite”, with a king bed.   Dinner is served to guests, being traditional African food.   The monies made from the guest house operation is used to fund the community soup kitchen.  What makes the guest house fascinating is that it is “green”, in that it was built by the community from sandbags and eco-beams; it is powered by solar energy and gas; and it has earthworm sanitation.

I felt enriched in having spent two hours in Khayelitsha, in experiencing a project opening which was blessed by a sangoma, entertained by proud township dancers and musicians, performing traditional music, that I could see a part of Cape Town that we do not acknowledge being on our doorstep, and experiencing the friendliness of the locals towards us as visitors, with so much goodwill to each other.  I will contribute to the Bishops’ Ecovillage and Fire Retard projects.  I encourage you to do so too. 

Indlovu Project, off Mew Way, Monwabisi Park, Khayelitsha.  Tel (021) 657-1026. http://www.shaster.org.za/index.php/projects/6-indlovu-project/6-indlovu-project.html

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Sante means health in Italian.  While it may be built in the Tuscan style, Sante is anything but healthy, and has a long way to go to reach the level it once had when it opened six or so years ago.   It is badly maintained and managed, and should not have opened so early, a mere two months ago, before achieving its 5-star grading it once had.

Let me start at the beginning.  Sante was the dream of Eduard du Plessis and his then partner in a design agency KSDP Pentagraph.  They sold their agency to the largest London-based design agency, and it was the money they made that led to the development of the “160 hectare working wine estate”, consisting of a 10-bedroom Manor House, 39 Spa Suites (different buildings with suites in each), and privately-owned homes, which were to be rented out to give the owners rental income.  Southern Sun was awarded the contract to run the hotel at that time, and it was professionally run, and its Walter Battiss collection, the private property of Du Plessis, lent it class and modernity.  It had an outstanding Spa, which Conde Nast voted as one of the Top 3 in the world in 2006.

Du Plessis and his partners sold Sante to Fidentia, whose Arthur Brown is facing fraud charges.  When he was arrested, the Hotel was closed down, as there was no money for its upkeep.  In the past two years numerous rumours circulated as to hotel groups buying the property, said to be valued at around R 300 - R 400 million.   I had stayed at Sante in both the Southern Sun and the Fidentia eras, the former a good, the latter a bad, experience.

In May this year, after a two year silence, the first media reports announced the re-opening of the Hotel and Spa on 1 June, it having been leased by Carlos Vilela from the liquidators for a 10 year period, with the option to buy it during this period, according to a media report.  It was a Cape Times feature on Sante, as well as a glowing review in the August edition of The Franschhoek Month, that made me pick up the phone and make a booking.   I wanted to stay after the Women’s Day long weekend, thinking the hotel would be full over the weekend, but the reverse was true.  A large contingent of police persons was to take over the hotel for a conference this week, and therefore I chose to spoil myself for the weekend. (After my stay, a staff member confirmed that the police party had cancelled).

I did the reservation with Ilse Bock, who quoted R 1500 per room, but R1000 for single occupancy.  She nagged me to book, but I received nothing from her.  In frustration I spoke to Janet Samuel, the Deputy GM, who had an attitude which should have served as a warning.   She told me that the server was down, which was not allowing e-mails to go through. They resorted to faxing the reservation details and credit card authorisation form (plus a string of most off-putting terms and conditions), barely legible because the type size was so small.   Lo and behold, a second warning I should have heeded, was that the rate was confirmed as R 1500, but Ilse quickly changed it, saying she had quoted me an incorrect rate but that she would honour it.

I asked Ilse what star grading the hotel has, and Ilse could not answer initially, but then said 5-stars.   She sounded so hesitant about this, that I asked her to ask the General Manager to call me.  Despite the GM Kristien De Kinder being off-duty, she did call, and confirmed that they are not 5-star graded yet.  She told me that she would not accept a lesser grading, and that they are working on achieving the 5-star requirements.  In the same breath, without asking her, she shared with me how difficult it is to manage staff, and told me that she had “fired” (her words) 20 staff in the previous week.  This should have been the strongest warning of all, but I was optimistic that the staff remaining would be efficient in running the Hotel and Spa.

I was chased by Spa Manager Anja Liebenberg to make the Spa bookings, as she said they book up very quickly, especially over weekends.  I understood later why she was pressurising me to book, as she was off for the first two days of my stay, and wanted to make the bookings personally, on request of her GM.  Second, I discovered that they have many treament rooms but only six therapists, which means that they cannot take many clients.  I checked with Anja whether I would be eligible for the 25 % Spa treatment discount, which Ilse had sent with all the documentation (8 pages of Spa prices alone) - she was shocked, saying it was only 10 % off, but if I had been sent this offer (an opening special for June), she would honour it!

The dreadful dirt-road to the hotel, off the R45 from Klapmuts to Franschhoek, is still as bad as ever, and no grader has been sent there recently to scrape the road.   When I came to what I thought were the gates of the estate, there was no branding for the Hotel - just a brown tourism sign and the name of a farm on the walls.  It took the security person five minutes to get up to move the cones, without checking who I was from the board he had in his hand - a worrying introduction to the hotel security!  I was greeted by name by receptionist Michelle, and I asked her how she knew who I was - it transpired that I was the only guest staying in the hotel on the first night.   I was assisted with my luggage, had a room with a view onto the Paarl mountains and a dam, and on the surface nothing had changed, the original furniture still being in place.  Towels are new.   Michelle sweetly helped me get the internet going, always a concern, and it worked perfectly.  I asked her which TV channels they have, and she told me 11!   She could not tell me which they were, and they were not in the room book (they are SABC 1,2, 3, e-tv, M-Net, two SuperSport channels, Movie Magic1 and CNN).  After dinner I discovered that SABC3, which had the only decent movie, had no volume, and it took 45 minutes for the staff on duty to fix this.

Much later that evening I discovered that there were no drinks in the room bar fridge, the bath towels were not bath sheets, which one would expect for a 5 star-to-be hotel.  There were no spare rolls of toilet paper.  The glass shelf in the shower tilts, so the products tend to slide off it when it gets wet.  I froze that evening, discovering that there was only a thin artificial duvet on the bed, and no blankets in the cupboards - I was told that the CEO does not want to allow down duvet inners (a cost issue?) .   I could not get the underfloor heating to work, even though the setting was at 30 C.  In the end I had to switch on the airconditioner, to be able to sleep.  I had to call Reception to check how to switch off all the room lights, in a central control panel hidden behind the bedside table, but too far from the bed to switch them off!

The next morning I rushed to breakfast to meet the 11h00 deadline (not how I like to spend my precious time off). I stepped into the Breakfast Room, only to find the tables laid but no buffet table laid out at all!  I was told by the waitress that they don’t do it when they have so few guests.   The Restaurant Manager Sofia reiterated this, and I told her that I did not find this acceptable, and she laid out a tiny set of bowls with cereals, fruit and yoghurt, on the corner of the buffet table furthest away from me.   There was miscommunication between the waitress and Sofia, as I had ordered two slices of toast with my eggs, and the waitress only brought one slice.  I was told that I had only ordered one slice, and therefore I did not receive another!  I had to beg for a second slice.   I had to ask Sofia to not serve me any further food, as she smelt so strongly of smoking when she brought the eggs.  Kristien the GM came to chat and asked if all was in order, but when I told her of my experiences since my arrival, she looked at me as if it was completely normal that I should have experienced all these problems.  She seemed particularly sensitive about my reaction to their restaurant winelist (see my review tomorrow of Sommelier Restaurant), which she had received from her staff.   I must commend her presence at the hotel on each weekend day - a first for a GM in any hotel I have ever visited!

The Housekeeping Manager Anja had come to chat at dinner on the first night, even though she had nothing to do with the restaurant, and gave me some valuable background.  She herself runs a guest house in Wellington, while the GM Kristien runs her 5-bedroom guest house Perle-du-Cap in Paarl alongside her GM job at Sante.  It transpired that the new CEO Carlos Vilela runs a restaurant called Asia in Paarl, and closed down another two weeks ago, called Perola Restaurant (could be first signs of cashflow problems, in conjunction with the staff firing, especially as some of the more forthcoming staff told me that the fired staff  - with one exception who is working out a month - left with immediate effect, due to cost cutting).  Anja met Carlos at the latter restaurant, and this led to her appointment, and seemed the route of the GM’s appointment too - these two managers were not mentioned in media reports covering the opening function on 1 June (at which Western Cape MEC for Finance, Economic Development and Tourism Alan Winde spoke and over-optimistically praised the hotel for helping to boost the economy of the Western Cape, creating “150 employment opportunities”).   Most staff working in the Hotel come from Paarl, not known as being the centre of service excellence.  Both Anja and Kristien are Belgian and friends.  Anja was willing to please, and she organised extra blankets (very thin summer throws) but brought to the room by equally heavy smoking-smelling housekeeping staff, and got electric blankets from the Spa when I asked her if this was possible.   The bar fridge was stocked the following day, but was not switched on, so no drinks were cold.    After this I was ready to settle in and enjoy myself, after the bad start, or so I thought.  An enjoyable facial by a most friendly and obliging Charlene confirmed that all was on track, except that an error had been made for a massage booking for the following day, but was quickly fixed.   I was surprised that the GM and her Managers wear “civvies”, a most unusual dress code for a 5-star-to-be hotel.

In a paid-for advertorial in a Wellness supplement in the Cape Times of 30 July the hotel writes:”We are not here to re-invent the wheel, but to bring Sante back to life and provide our guests with the ultimate in service excellence and bestow upon them the luxury spa experience that one would expect from an establishment as ours”.  It goes on to state:  “All staff was hand-chosen and appointed for their distinctive customer-service ethics (sic) and their outstanding achievements in their professional fields.  Our mission is to offer you a place where you forget all your worries and trust us as professionals of beauty, rejuvenation, wellness, relaxation, tranquillity and peace to bring you back to life”.   It concludes with Vilela being quoted: “We are aiming high to exceed previous standards and guest expectations.  Every member of my team has the same vision and is committed to making this a reality”!  Promises I discovered that they are nowhere near achieving.

I was woken by the “Niagra Falls” outside my room on the second (rainy) day of my stay - the hotel building does not appear to have gutters, and all the rainwater came down in one section outside my room.   I saw some buckets in the passage to the Breakfast room too, to catch water from the leaks inside the hotel. The occupancy of the hotel had improved to full house in the Manor House, and so a Breakfast Buffet was set up in the Restaurant, and not in the breakfast room.  I was not told this, so once again I saw the bare buffet table, and sat waiting for service, but there was none!  When I went looking for staff, I was told that the breakfast was served in the restaurant.   Most dishes were three-quarter empty, and there was no fresh fruit at all.  There was no one to ask for some for about 15 minutes.  When I saw Sofia and asked her about the fruit, she said that they were busy cutting it, and stated that she had been checking the mini-bars in the rooms, explaining aggressively that she cannot be expected to be in the restaurant all the time, and that breakfast finishes at 11h00.  She had a list she was ticking off in terms of hotel guests who had come for breakfast, and she would have seen that three further rooms’ guests had not yet come for breakfast, arriving even later than I did.   Kristien the GM came to greet and chat to guests at a table close by, and ignored me completely, not a good sign.

I went to the Spa, to enjoy the facilities, or so I had hoped.  The first step was to sign an indemnity, requested by Anja the Spa Manager.   I went upstairs, and was shocked to see that most of the lovely innovative original features of the Spa were not working - the Experiential showers were in near-darkness, riddled with wet used towels lying on the floor, and the lovely fragrances of the showers of days gone by - e.g. rainforest, mint - have gone, and the water was ice cold, not attractive on a cold and wet winter’s day.   The Laconium door was open, and its light on, but it was not working - there was no sign on the door to tell one that it was out of order!   An open door intrigued me, but I soon discovered that it was the geyser room, and not a treatment room, so I retreated out of that quickly!   All that was left to enjoy then was the pool, but it had two babies and very loud foreigners dominating it, whom the Spa Manager was unable to get to leave, as children under 16 are not allowed in the Spa section of the property at all.  Some downlighters in the pool area do not work.   I wanted to shower after being in the pool, but all the showers in the Ladies cloakroom had no hot water.  I was now close to having had enough.  The Spa Manager Anja apologised, saying that it was a day in which everything was going wrong (it was only lunchtime then).   There was no notification on the cloakroom to warn one of the lack of hot water.

I saw Kristien the GM in Reception, and reported the Spa cold water problem to her - once again, she had the “I know all about it, and we are working on it” air about her, and then lashed out at me, in close distance of hotel guests who heard her, about how I had done nothing but complain since I had arrived.  I reminded her of all the problems I had experienced, and she did the “my staff are perfect” routine, adding insult to injury by asking why I had not left if I was not happy.  I told her it was because the hotel had taken a 50 % deposit, and would be taking the balance on my departure.  The way she said it, it sounded as if she would absolve me from the second 50 % payment, and this made me decide to leave, given everything that I had experienced.  When I went to the Reception, the Duty Manager Mannie asked me to sit down to pay - the second 50 % of the accommodation cost being on the bill, even though I was leaving one day early, at the “invitation” of the GM.  I “invited” Mannie to ask Mr Vilela, the hotel CEO, who once worked at Sun City, the only background that I could find about him on Google, to call me to discuss the bill.  I am still waiting for him to call, and to react to my review, which I sent to him for comment, offering to post his reply with it.

The Sante website is full of exaggerations and dishonesty: it describes the 10 Manor House rooms as “gorgeous suites”.  They have a massive bed (although 5 of them have two double beds, which cannot be made up as king beds, as they are stand-alone, annoying Larry and Heather Katz, one of the couples staying there).  It quotes UK Elle as it being “One of the Top 16 Spa’s on Earth” - yes, about 4 years ago, with working, state-of-the-art facilities at that time!  It provides the menu for Cadeaux, a restaurant meant to be in the Spa section, but the restaurant has not been in operation since the hotel opened!  The Sommelier restaurant is mentioned, but there is no menu for it!  Chef Neil Rogers is mentioned as being in charge of “both” restaurants, but he was one of the 20 staff to be fired!  (I heard that a chef from Grootbos is starting in September).  The food photographs on the website are nothing like the food that was served at Sommelier.  The “Terms and Conditions” state that children are welcomed in the Spa Suites only, but two children were in the Manor House, and were not kept quiet by their parents or the hotel staff.  The hotel brochures are more than two years old, reflecting the paintings on the walls at that time, and not what has replaced them now, and also refer to its “5-stars”, an absolute no-no!  The room folder had the “Happy Anniversary” card to Mr & Mrs Nothnagel still in it!

What can I praise? The location and its view, but far more attractive in summer - my room was in shade all day, making it cold and dark.  The “captiveness” of it, as the gravel road is so bad that one is not encouraged to leave the property to take a drive to Paarl, Franschhoek or Stellenbosch.   The Sunday Times and Weekend Argus being available.   The wonderful therapist Charlene, who did the facial.   The use of the innovative grape-based TheraVine product range in the Spa (but not carried through into the hotel rooms, where the Rooibos range is stocked).

I was most relieved to leave the Sante “zoo” after enduring two days of stress whilst staying there, the exact opposite to what I had come for!   The Hotel’s marketing is dishonest and its website misleading and out of date.  Sante is still a “sleeping beauty” and has not yet woken up to the real world of accommodation hospitality and Spa excellence it so proudly boasts about!

Sante Winelands Hotel & Wellness Centre, on R45, between Klapmuts and Franschhoek.  tel (021) 875-8100  www.santewellness.co.za

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Today we celebrate the opening in Hermanus of the first Whale Cottage 14 years ago.   Having an all-women team of staff, it is even more special that our anniversary co-incides with Women’s Day today - I salute my ladies, and thank them for all they do for our guests.   Whale Cottage Hermanus has been heavily booked for the long weekend, and all Whale Cottage guests have been served sparkling wine with their breakfast this weekend, to celebrate our milestone.

Filled with nostalgia, I look back at the early days of running our Whale Cottage Hermanus, then located on Main Road - a great location initially in terms of visibility (we had a blue-and-white striped roof in those days, similar to our Whale Cottage Franschhoek).   Our inspiration for the name came from the Victorian cottage in which we set up our first Whale Cottage in 1996, and in honour of the Southern Right whales that became so popular, and put Hermanus on the map, in offering the best land-based whale watching in the world.

There was no internet in our world of guest housing in those days, and we all only advertised in Portfolio’s Bed & Breakfast Collection, which cost us around R 12000 for a third of a page in those days.  We all hated Portfolio, largely due to its dictatorial and unapproachable owner Liz Westby-Nunn.  Their power was tremendous, as they introduced the first attempt at “grading” our establishments, giving them a yellow, purple or red shield, implying different levels of luxury.   The annual visits for their inspections filled us with fear, and we were not allowed to question their instructions as to what had to be changed.  One dared not speak against the company (even though we were paying advertisers) nor argue their directives, and we parted ways with Portfolio when their greed extended to charging commission for bookings on their website, in addition to the ever-increasing cost of their advertisements.

The internet opened up to us at the same time, and it was a huge relief to see how well we did advertising on the accommodation websites SA Venues and Cape Stay, and the former still holds.  Networking with fellow guest house owners became an important source of business, especially in Camps Bay, where we run the Camps Bay Accommodation Association, and we pass all overflow enquiries to our 24 members.  We also share industry information with each other.

After we opened the seafacing Whale Cottage Camps Bay in 1998, we received feedback from our guests that they were missing a seaview in Hermanus, so we set upon the search for a new property to be set up as a guest house, with a seaview.   We found such a property on Westcliff Drive, on the way to the new Harbour, with a magnificent view of Walker Bay, and opened it in 2002, selling the Main Road property.   Barry Lewis was our long-standing manager, and we are delighted that we have his sister Carole Cessano working with us now, with the faithful Juliette at her side.

From June - December the whales attract visitors to Hermanus, who have not found a place in the world where they can see whales as they can do from the well-developed cliff path, running from the new Harbour to beyond Voelklip, all along the ocean.   But Hermanus has wonderful beaches too, that are warmer than those on the Atlantic Ocean of Cape Town, and also has outstanding wine farms in the Hemel-en-Aarde Valley area, including Hamilton Russell Vineyards, Bouchard Finlayson, Creation, Hermanuspietersfontein, and more.

Whale Cottage Franschhoek opened five years ago, and Whale Cottage Plettenberg Bay two and a half years ago.   With Whale Cottage Hermanus and Whale Cottage Camps Bay, they make up the unique Whale Cottage Portfolio, welcoming our guests to “a whale of a stay!”.  One of its unique features is the Whale Cottage Loyalty Card, which was introduced from the start in 1996, offering our Whale Cottage guests one night free for every 10 nights that they stay at a Whale Cottage, and this has become a very popular incentive to return to our Whale Cottages.  Nine years ago we introduced our WhaleTales newsletter, which is sent to our Address Book of 25000 every 6 weeks or so, and is written as a tourism newsletter, described by many as the only newsletter which summarises what is happening in the tourism and hospitality industry.  We have never been afraid of being controversial, and of writing the truth.   This policy of independent tourism reporting is also the foundation of this WhaleTales Blog.

We thank our Whale Cottage guests, suppliers, colleagues and friends for their loyal support of our guest houses, and of our WhaleTales newsletters and Blog.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Sweet Service Award goes to Kulula.com, nominated by Hilary Djolov.  Hilary writes: Kulula … put us onto a BA flight when our flight was delayed by two hours and upgraded us to business class, because we were travelling with a three-year-old who otherwise would have made it home after midnight.”

 

 

The Sour Service Award goes to SAA, who seem intent on discouraging tourists to visit South Africa in the afterglow of the goodwill created by the recent World Cup.   Robert Landecker wrote that last December he paid about $800 for a ticket from Sao Paulo to South Africa - now he has been quoted $1500 for the same journey in January next year.

 

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.   Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.

The World Cup was an unprecedented success, in terms of its organisation and the tremendous goodwill it caused amongst locals as well as international soccer fans.  In addition, and having a longer lasting effect, is that the above-the-line media as well as social media impact of the World Cup set new records for this event, not just for South Africa, but for the soccer body FIFA too.

 

*   3,2 million soccer fans attended the 32 matches around the country, and about one third of the tickets were bought by about 350000 international visitors - the word-of-mouth feedback to their friends and family is the most credible marketing South Africa could wish for, and is free-of-charge!

*   Highest TV coverage ever was achieved, and reached an unprecedented 700 million viewers for the Final alone 

*   The online coverage was the most dramatic, because much of it was a new way of communicating to soccer fans and about the World Cup, reports the Weekend Argus:

     +   BBC News online ran 120 stories, and the Washington Post 48 stories during the World Cup, both being influential online newspaper services

      +   The FIFA.com website had 150 million unique visitors during the World Cup, three times as many as in 2006. 

       +   South Africa’s unique identity, personality and character was woven into the soccer reporting by the international online media, and so the country’s ability to manage the tournament, and our unique vuvuzela and makarapa became world terms on blog posts, Twitter, comments to blog posts and online articles, and on Facebook.

       +   The value of the online coverage was just short of R30 million, based on 148 million persons communicating about South Africa in the context of the World Cup online, calculated by BrandsEye, a local online agency.   This value was created by soccer fans and the media for free, and did not cost South African Tourism a cent in coverage!

       +   Just more than half of the mentions (58%) about the country came from the USA, a surprisingly small 10% from the UK, and only 8% from South Africa.

       +   The mentions were analysed in terms of degree of positivity, and 55% were “strongly positive”, 40% were factual or neutral in terms of content, and 5% were negative.

       +   Twitter played an important role in spreading the word about South Africa, not only via celebrity (e.g. Paris Hilton has more than 2 million followers) and soccer star Tweets, but also Twitter accounts with huge numbers of followers (e.g. Sports Illustrated, with close to 285000 followers).

In June traffic to the Whale Cottage website almost trebled to 129000 unique visitors, due to the World Cup, but also due to the engagement of Prince Albert and Charlene Wittstock, as the blog contains a post about the couple attending a New Year’s party in Fresnaye 18 months ago. 

It has also been reported that the great World Cup coverage for South Africa has raised the bar for the marketing of Brazil.  The 2014 World Cup host country has started its marketing already, by launching an international marketing campaign four years ahead of its tournament, a first in the history of the FIFA World Cup, says Dr Niklaus Eberl, an internal branding consultant for the German and South African World Cups (no doubt for Brazil to come too!).

In Business Day Dr Eberl was reported as saying the the Brazilian tourism agency Ambratur has launched an ambitious marketing strategy, which plans to double the number of tourists to Brazil (to 10 million per year, the same target as that of South Africa) and treble the value of tourism in the next ten years.  The “Brazil is calling you” campaign aims to reach 400 million consumers in 100 countries, with a budget of $30 million this year alone.   Brazil’s President Lula da Silva said: “The success of our African brothers represents a tremendous challenge to the Brazilian people.  We are learning from them to ensure that we will present a World Cup as beautiful as 2010″.   The Brazilian marketing budget is said to make that of South Africa look like “small change”!   Brazil is planning to spend five times the R30 billion of South Africa on its infrastructure.  The country also wants to equal or better South Africa’s 90 % score from FIFA for its handling of the World Cup.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

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