President of Ferrero Rocher company dies in Cape Town cycling accident

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Pietro Ferrero, 47 year old head of Italian company Ferrero SpA, died near Oudekraal on the scenic coastal road between Camps Bay and Llandudno in Cape Town this afternoon, from an heart attack he suffered whilst cycling, the Camps Bay police station has confirmed.

Ferrero and his Ferrero Rocher colleagues were in Cape Town to attend a conference, which was held in different venues around Cape Town, including the Bay Hotel in Camps Bay, where they met for the conference yesterday.

Mr Ferrero was the Chairman and President of Ferrero SpA, a private company manufacturing Ferrero Rocher chocolates, Nutella, Kinder and Tic-Tac.  The company, founded by Ferrero’s grandfather with the same name,  has 18 factories around the world, with 21000 employees.

It is sad that our beautiful city Cape Town should be associated with the death of this prominent business leader, especially as reports, even from our local Mail & Guardian, state that he was “killed in SA accident”, over-dramatising the sad event. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage

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6 replies on “President of Ferrero Rocher company dies in Cape Town cycling accident”

  1. […] Pietro Ferrero, 47 year old head of Italian company Ferrero SpA, died near Oudekraal on the scenic coastal road between Camps Bay and Llandudno in Cape Town this afternoon, from an heart attack he suffered whilst cycling, the Camps Bay police station has confirmed. Ferrero and his Ferrero Rocher colleagues were in Cape Town to attend a conference, which was held in different venues around Cape Town, including the Bay Hotel in Camps Bay, where they met for the conference yesterday. (Whale Cottage) […]

  2. Thanks Lauren.

    That explains why I could not trace him to have stayed at the Twelve Apostles or Bay Hotels.

    Chris

  3. I have ascertained that Pietro Ferrero owned houses in Hout Bay and Llandudno.

    Chris

  4. he has a holiday home in Baviaanskloof Hout Bay, really sad to hear this news as i have see him quite a number of times on his bike and always a hoot at christmas when the 2 red ferraris are delivered to his house.

    Life is a bitch when someone rides a bike to be healthy and then collapses on the bike and dies.

  5. Your last sentence summarises it absolutely Darren – one can work on leading as fit a life as one wants to (apparantly he was an avid cyclist, and had done Argus Cycle Tours in the past), but when one’s time is up, it is time to go.

    He had a home in Bantry Bay too.

    Chris

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