After all the MasterChef SA Season 2 controversy last week, it is cathartic to focus on the new Season 2 of ‘Charly’s Cake Angels’, which begins today with two daily time slots on Food Network DStv Channel 175, creatively communicated by Charly’s Bakery on these four yummy cupcakes.

In 2011 ‘Charly’s Cake Angels‘ attracted a loyal following, not only amongst Capetonians, but countrywide and even internationally, to such an extent that we have had Whale Cottage Camps Bay guests ask us to direct them to the ‘Charly’s Cake Angels’ shop!   The show was screened in 100 countries, including the UK, Ireland, in other African countries, in Europe, and in Asia.  The episodes focus on Cape Town, and while there are no Invention and Pressure Tests, and no eliminations, the episodes were equally stressful to watch in seeing how they meet the deadlines for baking and decorating cakes for weddings and special celebrations.   The reality TV show is magnificent marketing of Cape Town, not only in filming the cake delivery against the backdrop of Cape Town’s magnificent Table Mountain and other scenic landmarks, but also in its reach in communicating with more than 50000 Facebook fans.   The show was an unprecedented success, Charly’s Bakery becoming a household name synonymous with exotic cakes and a sense of family which owner Jacqui Biess and her daughters Alex, Dani and Roch have created at Charly’s Bakery.

Season 2 was filmed by Cooked in Africa Films in the past year, and thirteen episodes will be screened at 12h40 and 18h30 daily from today.  Season 2 starts with the sad passing of Charly in May last year.  The new season focuses on the unique family bakery which not only bakes and decorates creative cakes and cupcakes, but also changes the world one cupcake at a time, the series’ Executive Producer Peter Gird said. He added that the new series ‘celebrates the sense of community, supporting relationships, and random acts of kindness that have helped to turn Charly’s Bakery into a surprising hot spot and wedding cake mecca for fans from all over the world’.

The episodes are themed, and include the wedding cake which Roch made for her and her husband Charles’ wedding;  a circus cake; a 3D Lego cake; a 50 Shades of Grey cake; a Halloween cake; and spreading good cheer by collecting 8500 toys for child patients at the Red Cross Children’s Hospital last Christmas.

Jacqui says that the screening of Season 1 has connected them with thousands of TV viewers, as well as eager customers wishing to experience some of the Charly’s Bakery magic.  ‘While fame hasn’t changed us, it’s certainly made us appreciate the goodwill and care that comes  from the people around us. The appeal of this season goes beyond creating bigger and bolder cakes. We venture further outside of the bakery and into the heart of local communities and families in need, where we find a way of celebrating life in all its diversity‘ said Jacqui.

Jacqui and her team have become so well known that they were incorporated into MasterChef SA Season 2, with winner Kamini Pather’s Blue Team visiting Charly’s Bakery after winning the challenge in the Company’s Garden.   Earlier this year Jacqui and her daughters were honoured in being part of the Col’Cacchio Celebrity Chef series, with their creation of a ‘Dangwhoodle’ pizza offered in the pizzeria outlets in July, R5 of each pizza ordered going to the Red Cross Children’s Hospital.

Cape Town Tourism and Wesgro can be grateful that Charly’s Bakery and its ‘Charly’s Cake Angels’ is doing such a fantastic job in marketing Cape Town at no cost to the city and provincial tourism bodies!

‘Charly’s Cake Angels’, Charly’s Bakery,  38 Canterbury Street, Cape Town.  Tel (021) 461-5181. www.charlysbakery.co.za.  Twitter: @CharlysBakery

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage

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