More than 25 000 readers of the Daily Telegraph and Sunday Telegraph have voted Cape Town as their favourite top travel destination in the Telegraph Travel Awards 2008, ahead of Sydney, San Francisco and Vancouver.  The article has only one photograph, that of Table Mountain taken from Blouberg. 

Favourite travel countries outside of Europe were voted as New Zealand, Australia, South Africa and Canada.    The survey ascribes the choice of favourite cities to favourable exchange rates.

The poll also showed that more than half the readers spent about R 15 000 on their last holiday, and with the credit crunch they are even more in need of a break, but seek value for money like never before.    This makes travelers return to destinations they have been to before, being “English-speaking former colonies - and companies they feel they can entrust with their hard-earned pounds”. 

About three quarters of the readers say they book their holidays themselves, and not via a tour operator, due to the better value for money they receive.   About 90 % use the internet to plan their holidays. 

More than 90 % of the readers said that they would not change their choice of travel destination nor would they downgrade their accommodation as a result of the credit crunch.    This is excellent news for Cape Town and the Western Cape, given that the UK is the largest source of international tourism to the region.

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