Archive for January, 2010

The Whale Cottage Portfolio has increased the traffic to its website six-fold in one year, since embodying social media marketing, and has exceeded the 30 000 visitorship for the first time this month.  In 2009 a total of just fewer than 200000 unique visitors was recorded.

In January 2009 4850 unique visitors (i.e. unduplicated visitorship) had accessed the website, four months after Whale Cottage had started this blog www.whalecottage.com/blog.   At the end of December this had grown to 27 928 unique visitors.

The major impact on the growth in web traffic has been persistent blogging, with the target of one blog post published per day having been met with one or two exceptions.   Performance improved once the blog posts were posted during mid-morning, instead of just after midnight, when they had just been written.   This post is the 500th written on this WhaleTales blog.

Twitter has made a significant contribution too, with it serving as an “announcement” of what one has blogged about, providing a link to the website which can be accessed for more information, given its 140 character space restriction.   Whale Cottage has close to 700 followers, and has written more than 2 000 tweets to date.   Facebook has played only a small role in contributing to web traffic.

Cross-referencing has also assisted in the growth in Whale Cottage’s visibility, in that the social media links are part of the Whale Cottage e-mail signature; in that the WhaleTales newsletter invites its readers to follow Whale Cottage on Twitter and Facebook; and the blog has an RSS feed link, to enable regular readers to receive the latest WhaleTales blog post, and it has links to the Whale Cottage Twitter and Facebook pages.

New traffic to the website has come from restaurant reviews in particular, especially for new restaurants.  Few restaurants have websites, and do not understand about search engine optimisation.  Some Whale Cottage restaurant reviews have outperformed the restaurant websites in terms of the Google ranking on page one of a search on a specific restaurant.   Where other websites provided a link to the Whale Cottage blog in cases of restaurant controversy (e.g. Portofino, Carne), traffic to the website has been enhanced.

In 2009 the top 10 blog posts that were read most often were the following:

1.   Spar Sweet and Limelight Sour Service Awards (8 838)

2.   Petrol price drop best Christmas present for tourists (5119)

3.   Franschhoek goes Italian (Allora review) (4394)

4.   Rebel restaurateur a hit at Portofino (3 360)

5.   SA presence on top 50 restaurant list grows (2 468)

6.   Prince Albert celebrates in Fresnaye (2 276)

7.   Whales beach on Kommetjie beach (1 984)

8.   Minstrels do it for Cape Town (1 698)

9.   Table Mountain only SA New7wonders nominee (1 570)

10.  Sun Princess to visit Cape Town (1 510)

The most popular restaurants in Cape Town at the moment, based on restaurant reviews accessed on the Whale Cottage Portfolio website via Google this month, are Duchess of Wisbeach, Vaudeville and Kuzina.   

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The J&B Met has become one of the largest events to be held in Cape Town, probably second to the Argus Cycle Tour, in attracting 50 000 spectators and in generating income of R20 million for the fashion industry alone, with further income benefits to the Mother City of expenditure on accommodation, restaurants, car rental, and shopping. 

Taking place at Kenilworth Racecourse today, the J&B Met is THE society event of the year in Cape Town, and is all about style, glamour and fashion.   It showcases the best fashion design in the country.   The theme this year is “In Full Colour”, allowing fashionistas to express their creativity on a perfect Cape Town summer’s day.

The J&B Met is branded in 400 shops around the country, even in Durban and Gauteng, to gain marketing mileage for J&B.   Fashions than can be worn to the Met are on display in the shop windows. 

Sixteen horses will gallop to the finish line, competing for the R 2,5 million prize money.   The J&B Most Elegant couple will also be selected.

More information can be obtained from www.jbmet.co.za 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Sweet Service Award goes to Allee Bleue in Franschhoek, for laying on the most wonderful lunch on a perfect summer’s day 2 weeks ago.   Invited guests were hotel/guest house owners/managers as well as media representatives.  The lunch was held in the new wine tasting courtyard, which looks very chic, the many staff were immaculately dressed in the Allee Bleue branded aprons and bow ties, and live music was performed.  The lunch was prepared by lovely and ever-smiling Chef Dane Newton, and the starter was a Taste of the Sea Assiette, a seafood collection of salmon, crayfish, calamari and prawns, beautifully plated; the main course was an “Inside out sirloin burger”, with a potato galette served between a layer of sirloin steak and beef mince; and a “Strawberry Delight” pannacotta dessert was served.   The appointment of GM Wolfgang Leyrer, who joined Allee Bleue less than a year ago, has resulted in a most amazing transformation of the wine estate, has added picnics and the wine tasting lunch menu, and is expanding the wedding capacity of the estate, it being one of the most popular wedding destinations in the area.   This is the third Sweet Service Award Allee Bleue has won since the inception of the Sweet & Sour Service Awards over a year ago. 

The Sour Service Award goes to the management of Robben Island, who have not operated their ferry Sikhululekile to the iconic island for 2 weeks now, because a part has to be flown in from Germany.   This is the third time in four months that the R 26 million ferry has not operated, in periods during which Cape Town has numerous tourists visiting the city.  The Sea Princess, with a capacity half of that of the Robben Island ferry, has been chartered for the time being.

 

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.   Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.

While we all love to eat out, it is disappointing when one gets taken for a ride by restaurants making false claims, or if they are dishonest in the presentation of their product and service.

My favourite hobby horse is wines-by-the-glass.  I have discovered regularly that the chosen vintage for such wines is seldom that which is advertised on the winelist.   Few winelists have a disclaimer, covering them for a vintage running out.   I always ask for the wine to be poured at the table - I also want to taste it before a glassful is poured.  Few restaurants do this.  Last week, at Wijnhuis in Newlands, a restaurant that places wines prominently in the foreground, I ordered a glass of Delheim Shiraz 2004, as per the winelist.   The waiter brought the poured glass to the table.  When I asked him to pour it at the table he came with a 2006 bottle.  When questioned about the vintage difference, he shrugged his shoulders.  The vintages had run out, he said, as if to say – so what?!    The older the wine, the more expensive it is.  So therefore, by deduction, a restaurant should charge less if the vintage is younger than advertised. 

At Vaudeville earlier this month four glasses of wine were poured out of a bottle, and the bottle was not left on the table.  When we asked for the rest of the wine, we were told that it was finished.  Any restaurateur will tell you that you can pour up to 6 glasses of wine out of a 750 ml bottle.   The GM begrudgingly brought 2 further glasses of wine to the table.   Surprisingly they do not tell you that the bottle is finished, nor sell you another!  

Newport Deli in Mouille Point wipes the mayonnaise off the tuna and chicken from the previous day’s sandwiches, puts them onto fresh bread, adds new mayonnaise, and calls the sandwiches “fresh”!

According to an ex-waiter of Bayside Cafe in Camps Bay, the left-over vegetables (usually butternut and spinach) returned from the table are put back into containers, and re-used for the next patrons!

A more devious dishonesty is when a restaurant makes a claim on its menu and website that it serves only organic beef, lamb and game from the owner’s farm in the Karoo, and an insider whistleblower tells friends that the restaurant in fact uses meat delivered from the same meat suppliers used by other restaurants in Cape Town.   The restaurant in question is Carne, well-known as a specialist meat/steak restaurant, which states on its website:  “Dedicated entirely to meat as is evident from its Italian name, Carne SA is a carnivore’s paradise serving a unique offering of the finest cuts of Romagnola beef, Dorper lamb and game, all organically grown on Giorgio’s own Karoo farms.   To test this allegation before confronting Carne, the December statement and an invoice from one of Carne’s largest meat suppliers – Gastro Foods – which supplied about R60 000 worth of meat, including Romagnola “beef T-bone”, “beef prime rib Carne” and “Beef Rump Swiss”, to Carne in December, were checked.  Botes Meat Centre also supplied Carne with meat to the value of about R15 000 in the same month.   We then wrote to Carne owner Giorgio Nava, asking him to comment on the allegation that not all his meat, as claimed on his website and his menu, comes from his farm and that not all of it is organic.   This was his reply:   The traditional meat suppliers in cape town supply us from time to time with offal ( because we need fresh daily, impossible from the Karoo ) and two traditional suppliers store my carcase when ,my two cold rooms are full. One traditional supplier cuts my meat from time to time when I cannot handle the amount of work. We buy samples of meat from many suppliers to compare regularly with our grass fed meat. Hope my answer satisfies you.  Regards,  Giorgio Nava”!   With a purchase of R 30 000 – R 60 000 per month of beef from Gastro Foods, and about R 15 000 - R 20 000 from Botes Meat Centre, it appears likely that most of the beef served at Carne is NOT from the Karoo, NOR is all of it organic!!!   This is outright dishonesty, unacceptable for any restaurant, and especially for one on the Eat Out Top 20 list.

POSTSCRIPT (30 January)

Since this post was published, Giorgio Nava has called, and explained that he rears beef on his farm in the Karoo, and sells the carcasses to meat suppliers such as Gastro Foods at market-related prices.  They cut these up, and he buys the beef cuts that he serves at Carne back from them, at market-related prices.   This was his written reply:  Chris I think you’ve got the wrong information. The two butchers you mentioned in your article buy my whole carcases they mature for me they cut for me as I stated before and they sell back to me the cut I need for my menu  as I cannot utilise the whole carcase in my restaurant.”  

This was confirmed by Andreas Reichmuth, the GM of Gastro Foods, who called proactively to support Carne.   HOWEVER, Mr Reichmuth spontaneously volunteered, without being asked, that he delivers ostrich and game to Carne too, which does not come from Mr Nava’s Karoo farm.   Gastro Foods does not supply lamb.

Despite legal pressure from Mr Nava and his lawyer, we stand by our story that not all meat prepared at Carne is from Mr Nava’s Karoo farm, and may not all be organic,on the following grounds:

1.  Mr Nava has confirmed that he does buy in “meat from many suppliers to compare regularly with our grass fed meat”.

2.  Gastro Foods’ GM confirmed on 29 January that his company supplies to Carne game that is not from Mr Nava’s farm

3.  Rossouw’s Restaurants wrote on 10 January 2009 that “….plus some of the meat comes from Nava’s own farm”, implying that not all of it does come from the Karoo farm.

We have requested Mr Nava to provide us with details of the lamb that he uses, and whether it is supplied by a meat supplier, and whether this is done on the same basis as the arrangement he has with Gastro Foods for the beef supply.   We have also asked for organic certification of his meats.  Both requests were denied, and the writer has been referred to Mr Nava’s lawyer.

We are surprised that Mr Nava did not explain the sale of his beef carcasses and buy-back relationship when he was approached for comment prior to the publishing of the post.  He offered no information about his lamb and game supply.   We asked Mr Nava: “I have been told that your website may be misleading in claiming that all the meats that you use are organically produced on your Karoo farms, and that they might in fact be delivered by traditional meat suppliers in Cape Town”.

POSTCRIPT (2 February) 

Mr Nava’s lawyer has written to confirm that Carne has a similar sell/buy-back relationship with Botes Meat Centre as far as his lamb and game is concerned.  He did not address the request for the organic certification.   He also wrote that “Mr Nava considers this matter to be at an end”. 

The controversial claim on the Carne website has not yet been amended.

POSTSCRIPT 3 (24 April)

Carne has finally “admitted” that its marketing has been misleading - read our follow-up story here.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com 

The Cape Argus Pick ‘n Pay Cycle Tour generates a significant revenue for Cape Town and its surrounding towns and villages, whilst also raising funds for charity.   The Cycle Race this year is expected to generate R 400 million in accommodation, restaurant, petrol, car rental, shopping, and cycling accessory expenditure over the three day period of 12 - 15 March.

The recession has made itself felt with somewhat fewer entries from other provinces, say the Race organisers, reports the Cape Argus.   International entries are still open, and come in much closer to the time of the race.  

The 109 km race on 14 March will see 35 000 cyclists ride around the Cape Peninsula.  It is the largest individually timed cycle race in the world.  The Race is organised by the Rotary Club of Claremont and the Cycle Tour Trust.   Last year R 2,5 million of the proceeds went to charities, while a further R 2,5 million went to organisations supporting the development of cycling as a sport. 

The Race starts at 6h30 at Hertzog Boulevard, goes via Newlands, Wynberg, Lakeside, Simon’s Town, Noordhoek, via Chapman’s Peak to Hout Bay, Camps Bay, Sea Point, and finishes in Green Point outside the new Cape Town Stadium.   The cyclists drink 50 000 litres of Powerade, 160 000 litres of Coca Cola, 100 000 liters of water and 50 000 kg of ice during the race.

A week before the Cycle Tour, the Cape Argus Pick ‘n Pay Mountain Bike Challenge will be held on 6 and 7 March at Boschendal.

Post-script 6 February

Lance Armstrong has announced via Twitter that he will be riding in the Argus Cycle Tour.  The organisers have welcomed his participation: “He is cycling’s superstar and has done more for the global growth of the sport than any rider in history”. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

South African wines are the fastest growing in the United Kingdom, and make up a market share in volume of 12,3 %, as measured by A C Nielsen.  

South Africa has the 4th largest market share, on a par with that of France, and follows Australia and the USA.   Wines priced R 60 - R 84 grew by 15 % in value in the past year.  Those costing between R 84 - R 120 increased by 27 % in sales value, and South African wines costing over R120 grew by 43 %, even though they have a small market share.   South Africa’s top-selling brand in the UK is First Cape, which increased by 80 % in sales volume and by 73% in sales value.   Other strong South African brands are Kumala, Arniston Bay, Two Oceans and KWV. 

Wines of South Africa (WOSA) CEO Su Birch is expecting growth of 10 % of South African wine sales in the UK in 2010, if the Rand does not strengthen “materially”.

South African wines also performed well in Sweden (18 % increase) and in Canada (11% increase), while sales in the Netherlands, Germany and the USA were on a par with the previous year.

WOSA is an industry-funded body marketing South African wines generically internationally.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Ticket sales for the 2010 World Cup are not going as hoped, and increasingly international criticism is being expressed about the costs of attending this premier world sporting event, in respect of ticket prices, the costs of flying to and within South Africa, and the accommodation costs.

German soccer hero and ex-trainer, and FIFA Exco Member Franz Beckenbauer has spoken out about the high ticket prices for the 2010 World Cup, reports the Cape Argus.   Beckenbauer says that few soccer fans can afford the high ticket prices, he allegedly told SkyNews. Of the 21 000 tickets available to follow the German team in playing Australia, Serbia and Ghana in Group D, only 6 700 have been sold, he said.   Travel costs are also deemed to be very expensive.

The Guardian (www.guardian.co.uk) in the United Kingdom reported this week with a headline ”World Cup scramble for Africa fizzles out”, and reflected that fewer German and Dutch tickets have been sold relative to supply.   However, England fans are expected to take up the full allocation of tickets.  To date, 22 479 tickets have been sold to English fans. The article states:”…predictions from the South African organising committee and tourist chiefs that between 40 000 and 50 000 England fans would descend on South Africa as part of a contingent of 450 000 tourists now look over-optimistic. 

Kevin Miles, from the England Football Supporters’ Federation, says it bluntly: “It’s a calculation about the World Cup experience you can get for your restricted funds and a combination of expensive flights, rip-off hotel rates, difficult internal transport, uncertainty about safety and the fact that it is winter.  They all combine to make it a much less attractive proposition”.   The base rate of a tour package from the UK is R 42 000, the Guardian article says.

The Sunday Times yesterday reported that a base package for an England fan flying to and from South Africa, 14 nights accommodation at a 3-star establishment, a ticket for a match each in Rustenburg, Cape Town and Port Elizabeth, and travel between soccer match venues will cost R 60 000 as sold by MATCH-accredited tour operators.   A Brazil fan will pay R 90 000 for a return flight, transfers locally, 12 nights’ accommodation and tickets for the first 3 Brazil matches, while a Mexico fan will pay R 105 000 for a 15-day trip, including the return flight, internal transfers, accommodation, and a ticket for the first three Mexico matches.  International soccer fans say that they will not come to South Africa for the World Cup to be ripped off!

The Communication Workers Union (CWU) has called on the FIFA Local Organising Committee to lower the price of tickets.   The Local Organising Committee has countered this request by stating that South Africans are eligible to buy special low-price Category 4 tickets, at R 140 each.   In 2006 the cheapest tickets in Germany were priced at about R 600 each.   FIFA set the dollar/Rand exchange rate at R 7, to avoid price fluctuations - the Rand is not trading far from this level at the moment.

The Minister of Tourism, Marthinus van Schalkwyk, and the FIFA Local Organising Committee CEO Danny Jordaan, have cautioned the industry against overpricing.  Yet they have not reprimanded MATCH for its excessive rates for accommodation, transport, and ticket prices, in taking a 30 % commission on top of the already high accommodation costs, as well as commission on all other parts of the packages.  The fact that FIFA CEO Sepp Blatter’s nephew is a shareholder in MATCH clearly compromises them!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The most unusual modern music composition, called “Vox Balaenae” (The Voice of the Whale) and composed by American George Crumb in honour of the conservation of humpback whales, was performed for the first time in Cape Town to the great delight of the delegates attending the closing evening of the UCT Summer School at the Baxter Concert Hall this week.

The composer prescribes that his music should not only be enjoyed musically, but also theatrically, and therefore the hall must be darkened, and the musicians must perform under a blue light.   They also must wear goggles, to set the scene for what is to come.  The piano, cello and flute were amplified, which added to the whale-like sound effects they created.   

Respected musicians Albie van Schalkwyk on piano, Peter Martens on cello and Bridget Rennie-Salonen on flute and making the singing sounds of whales, recreated the sounds of the oceans, of seagulls, and of whales singing, breaching and blowing.   One section even had a “Jaws” movie music sound to it.   The instruments and their performers’ versatility was tested, with Rennie-Salonen having to sing and play the flute simultaneously; Martens had to tune the cello to be played in a different key; and Van Schalkwyk not only played the keys but also the strings inside the piano. 

Crumb is in his eighties, and composed the piece in 1971.   He is known for his unusual compositions, and for adding a theatrical dimension to them.   In the notes to the CD-recording if this great work, Crumb writes as follows:

“The form of Voice of the Whale is a simple three-part design, consisting of a prologue, a set of variations named after the geological eras, and an epilogue.  The opening Vocalise (marked in the score: “wildly fantastic, grotesque”) is a kind of cadenza for the flutist, who simultaneously plays his instrument and sings into it. This combination of instrumental and vocal sound produces an eerie, surreal timbre, not unlike the sounds of the humpback whale. The conclusion of the cadenza is announced by a parody of the opening measures of Strauss’ Also sprach Zarathustra.  The Sea-Theme (”solemn, with calm majesty”) is presented by the cello (in harmonics), accompanied by dark, fateful chords of strummed piano strings. The following sequence of variations begins with the haunting sea-gull cries of the Archezoic (”timeless, inchoate”) and, gradually increasing in intensity, reaches a strident climax in the Cenozoic (”dramatic, with a feeling of destiny”). The emergence of man in the Cenozoic era is symbolized by a partial restatement of the Zarathustra reference.  The concluding Sea-Nocturne (”serene, pure, transfigured”) is an elaboration of the Sea-Theme. The piece is couched in the “luminous” tonality of B major and there are shimmering sounds of antique cymbals (played alternately by the cellist and flutist). In composing the Sea-Nocturne I wanted to suggest “a larger rhythm of nature” and a sense of suspension in time. The concluding gesture of the work is a gradually dying series of repetitions of a 10-note figure. In concert performance, the last figure is to be played “in pantomime” (to suggest a diminuendo beyond the threshold of hearing!); for recorded performances, the figure is played as a “fade-out”.”

The UCT Summer School ‘Music in Miniature’ programme celebrated six centuries of sacred and secular compositions, and was presented by Barry Smith and Rodney Trudgeon.    The ‘Voice of the Whale’ was the highlight of the week-long programme.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

 

The Chairman of the Cape Whale Coast Destination Marketing Organisation (DMO), and also Chairman of the Hermanus Tourism Bureau, Clinton Lerm, has done an about-turn in his support of an anti-nuclear power plant campaign in the area of his jurisdiction, reports the Cape Times.  

The two proposed ESKOM nuclear power stations are to be built at Bantamsklip, 4 km from Buffelsjagsbaai and 6 km from Pearly Beach, on the Cape Whale Coast beyond Gansbaai.  The “site lies within the hottest internationally recognised biodiversity hotspot”, the Save Bantamsklip website says, and is regarded as a SA Natural Heritage Site and is a Historic Monument.  It is adjacent to Dyer Island Nature Reserve, breeding ground of the penguins, and to the Great White Shark Marine Sanctuary.

Tourism and marine life conservation bodies have been up in arms about the proposed nuclear plant, and Lerm in November expressed his support on behalf of the Hermanus Tourism Bureau to the Save Bantamsklip awareness campaign.  Furthermore he pledged R 1 000 to the campaign, and offered his services and those of his members to participate in a march against the proposed power plant in December, at which time a petition opposing the construction of the power plants was delivered to the Overstrand Municipality in Hermanus.   The petition was signed by the Managers of the Hermanus and Gansbaai tourism bureaus, which report to the DMO.

Now Lerm has withdrawn his support of the campaign, after he was called to a meeting with the Mayor of the Overstrand Municipality, the R 2,5 million funder of the Cape Whale Coast DMO.   

Last week the Mayor of the Overstrand, Theo Beyleveldt, released a statement to state that “his inquiries had found Save Bantamsklip had been “dishonest” in claiming that several organisations had supported its views.    Beyleveldt claimed that Dyer Island Cruises had also turned against the Save Bantamsklip campaign, but its head Wilfred Chivell angrily negated this, saying :”There is no way I will back off from supporting Save Bantamsklip.  This nuclear power station will be horrible for tourism and I will fight this menace”!  Chivell is a founder member of Save Bantamsklip. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The Sweet Service Award goes to Ian Halfon and his team at Balducci restaurant in the V&A Waterfront for so generously hosting the members of the Camps Bay Accommodation Association to a dinner on 14 December.   Not only did they pull out all the stops to introduce the guest house owners to a wide variety of dishes on the extensive Balducci Italian-style menu, but they also presented each guest house with a most beautiful gift box, consisting of a bottle of the Balducci house wine, a packet of biscotti, and a menu for the guest house.

The Sour Service Award goes to Telkom, for not arriving for an appointment, made two months ago, to install a telephone line in an apartment in Stellenbosch on Monday a week ago, as the technician had gone to the wrong block of flats.  Even though he had the contact details of the estate agent waiting to open for him, he did not bother to call when he arrived at the incorrect address.  It has taken another 10 days for him to come to the correct address, and he has now discovered a broken cable between the block and the distribution board, which has to be repaired before the line installation can be completed.

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.   Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.