Sun 17 May 2009
Posted by Chris von Ulmenstein under Wine news
Comments Off on Kleine Zalze big in the UK
The ‘Wine On Premise UK 2009’ evaluated 12 500 wine lists of 560 wine distributors in the UK, and selected Kleine Zalze as the most sold South African brand in hotels, restaurants, and pubs. The brand is also ranked the 14th most distributed wine in the UK. The report attributes Kleine Zalze’s success to its wine quality, packaging and PR.
Kobus Basson, the Managing Director of Kleine Zalze, says that his company talked to the UK hospitality industry on how they could improve their wines for greater consumer enjoyment, and feels that his company has achieved its success as a result of this.